Hi, I’m Igor Keleberda, a strategic PPC and digital marketing professional with 10+ years of experience helping technology companies grow through paid search, automation, and data-driven insights. I design and optimize high-impact campaigns, build dashboards, and collaborate across Sales and Product Marketing to turn data into revenue. I excel at translating complex data into actionable growth strategies, optimizing budgets and ROAS, and leading cross-functional efforts to achieve ambitious goals in fast-paced environments.

Igor Keleberda

Hi, I’m Igor Keleberda, a strategic PPC and digital marketing professional with 10+ years of experience helping technology companies grow through paid search, automation, and data-driven insights. I design and optimize high-impact campaigns, build dashboards, and collaborate across Sales and Product Marketing to turn data into revenue. I excel at translating complex data into actionable growth strategies, optimizing budgets and ROAS, and leading cross-functional efforts to achieve ambitious goals in fast-paced environments.

Available to hire

Hi, I’m Igor Keleberda, a strategic PPC and digital marketing professional with 10+ years of experience helping technology companies grow through paid search, automation, and data-driven insights. I design and optimize high-impact campaigns, build dashboards, and collaborate across Sales and Product Marketing to turn data into revenue.

I excel at translating complex data into actionable growth strategies, optimizing budgets and ROAS, and leading cross-functional efforts to achieve ambitious goals in fast-paced environments.

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Language

English
Fluent

Work Experience

PPC Manager at Devart
July 1, 2020 - July 1, 2020
Strategically managed a $30,000 monthly paid search budget, steering advertising and performance marketing for a portfolio of over 150 B2B software products. Built performance dashboards in Google Data Studio with SQL queries to BigQuery, reporting KPIs and detecting campaign anomalies, leading to a 30% improvement in overall campaign effectiveness within six months. Automated routine bidding, reporting, and optimization tasks via Google Ads Scripts; structured the account around the AARRR funnel with precise remarketing and audiences. Collaborated with Sales and Product Marketing to align LinkedIn Message Ads with customer personas and high-value prospects. Implemented end-to-end campaign tracking using Google Tag Manager and vendor pixels.
Digital Marketing Specialist at CodeIT
January 1, 2022 - January 1, 2022
Boosted Marketing Qualified Leads (MQLs) by 50% on a lean $3,000 budget by launching targeted Google Ads and LinkedIn Ads campaigns. Designed and managed multi-channel lead generation campaigns with precise audience segmentation and full-funnel engagement. Developed and implemented brand and remarketing campaigns (Google Ads) to nurture prospects through a complex B2B sales cycle, including in-account ABM using Albacross.
PPC Manager at Protecimus
May 1, 2023 - May 1, 2023
Architected and executed a full-funnel digital strategy based on customer personas, resulting in a 25,000 monthly user increase from paid channels. Drove lead generation by integrating Google Ads, Bing Ads, and LinkedIn Ads across awareness and acquisition stages. Enabled data-driven budget allocation by tracking activation events with GA4 and Zoho Events via Zapier.

Education

PhD in Information Technologies at Kharkiv National University of Radio Electronics, Ukraine
January 11, 2030 - January 1, 2005
Master's Degree in Software Engineering at Kharkiv National University of Radio Electronics, Ukraine
January 11, 2030 - January 1, 2000
Bachelor's Degree in Computer Science at Kharkiv National University of Radio Electronics, Ukraine
January 11, 2030 - January 1, 1999

Qualifications

Google Prompting Essentials
January 1, 2025 - October 31, 2025
Google AI Essentials
January 1, 2024 - October 31, 2025
Google Digital Marketing & E-commerce
January 1, 2024 - October 31, 2025
Data Analytics Learning Path and BI and Analytics with Looker
January 1, 2024 - October 31, 2025
Google Ads Certification (Search, Display, Mobile, Shopping, YouTube) and Google Analytics Individual Qualification
January 1, 2018 - October 31, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment