Available to hire
I am a highly driven marketing and commercial specialist with a Bachelor’s degree in Economics Management from Universitas Pembangunan Nasional ‘Veteran’ Yogyakarta (2021). I bring 6+ years of hands-on experience in digital marketing, brand strategy, business planning, and performance-based advertising.
I have proven ability to lead high-impact campaigns across Google Ads, Instagram Ads, and Facebook Ads. I am known for balancing strategic planning with creative execution to deliver measurable growth and business efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Commercial Lead at PT. Oreka Solusi Kreatif
March 1, 2024 - PresentPlanned and executed digital marketing strategies across social media platforms; led corporate branding initiatives with consistent messaging; managed and optimized paid advertising campaigns across social media and Google Ads; wrote promotional copy; curated visual content for digital publication; supported offline marketing programs; directed visual design production using Adobe Illustrator and edited video content with DaVinci Resolve; supervised content production and provided creative direction; supported business development and project negotiations; contributed to project value assessments and internal evaluations to improve workflows and budget optimization.
Digital Marketing Specialist at Foto Kalian Disini CV. Semilir Terash Ruma
August 1, 2024 - October 19, 2025Designed and implemented digital marketing plans across social media; managed and monitored paid social media advertisements; produced persuasive copy for promotional content; selected and managed visual content for digital campaigns; organized direct marketing efforts to enhance digital strategies.
Digital Marketing Specialist at Nolkoma Creative – Mark 1 Coffee and Space Project
May 1, 2021 - October 19, 2025Created photo and video content for marketing promotions; developed and executed digital marketing strategies using Instagram Ads and Google Ads; wrote content scripts for promotions and campaigns; developed business strategies and marketing programs; assisted in menu planning to align with promotional goals; Achieved post-pandemic market recovery and expansion of the brand's presence.
Digital Marketing Specialist at Dapoer Konkrit Cafe
February 1, 2020 - October 19, 2025Led digital marketing and advertising efforts using Instagram Ads; designed marketing programs and revised business plans to reflect accurate target segmentation; managed content selection and creative direction for social media platforms; Rebuilt customer base through strategic repositioning and content revamp.
Marketing Specialist at Glissando E-Liquid
October 1, 2018 - October 19, 2025Led marketing content creation and campaign strategy using Facebook Ads; designed business and marketing strategies tailored to vape industry audiences; created engaging copy and conceptualized product variants; oversaw quality control for new product lines; Rebuilt customer base through strategic repositioning and content revamp.
Commercial Lead at PT. Oreka Solusi Kreatif
March 1, 2024 - November 13, 2025Planned and executed digital marketing strategies across social media platforms; led corporate branding initiatives and maintained consistent brand messaging; managed and optimized paid advertising campaigns across social media and Google Ads; wrote compelling copywriting for promotional materials and social media; selected and curated visual content for digital publication; designed and implemented offline marketing programs; oversaw visual design production using Adobe Illustrator; managed and edited video content using DaVinci Resolve; supervised content production and provided creative direction; supported business development efforts and participated in project negotiations; contributed to project value assessments with relevant departments; participated in internal evaluations to improve company systems; improved workflow efficiency and budget optimization across operations.
Digital Marketing Specialist at Foto Kalian Disini CV. Semilir Terash Ruma
August 1, 2024 - August 1, 2024Designed and implemented digital marketing plans across social media; managed and monitored paid social media advertisements; produced persuasive copywriting for promotional content; selected and managed visual content for digital campaigns; organized direct marketing efforts to enhance digital strategies.
Digital Marketing Specialist at Nolkoma Creative – Mark 1 Coffee and Space Project
May 1, 2021 - May 1, 2021Created photo and video content for marketing promotions; developed and executed digital marketing strategies using Instagram Ads and Google Ads; wrote content scripts for promotions and campaigns; developed business strategies and marketing programs; assisted in menu planning to align with promotional goals.
Digital Marketing Specialist at Dapoer Konkrit Cafe
February 1, 2020 - February 1, 2020Led digital marketing and advertising efforts using Instagram Ads; designed marketing programs and revised business plans to reflect accurate target segmentation; managed content selection and creative direction for social media platforms. Achievement: Rebuilt customer base through strategic repositioning and content revamp.
Marketing Specialist at Glissando E-Liquid
October 1, 2018 - October 1, 2018Led marketing content creation and campaign strategy using Facebook Ads; designed business and marketing strategies tailored to vape industry audiences; created engaging copy and conceptualized product variants; oversaw quality control for new product lines. Achievement: Rebuilt customer base through strategic repositioning and content revamp.
Education
Bachelor's Degree in Economics Management at Universitas Pembangunan Nasional Veteran Yogyakarta
January 1, 2017 - January 1, 2021Vocational High School Diploma at SMTI Yogyakarta Vocational High School – Industrial Chemistry
January 1, 2013 - January 1, 2016Bachelor's Degree in Economics Management at Universitas Pembangunan Nasional Veteran Yogyakarta
January 1, 2017 - January 1, 2021Industrial Chemistry at SMTI Yogyakarta Vocational High School
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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