Social Media Manager, Copywriter, and Content Strategist at Lumina Spark / Techlondo

- Developing content ideas and platform-specific copy aligned with brand tone and target audience by using storytelling - Creating monthly content calendars, content categories, and post series based on marketing goals and audience insights - Writing social media captions and campaign copy for social media platforms - Preparing creative briefs and collaborating closely with design and marketing teams during ideation and production stages - Conducting competitor analysis, trend research, and market research to improve content strategy - Contributed to content performance evaluation through basic analysis using Meta Ads, Google Analytics, and platform insights - Assisting in monthly reporting and strategic discussions to improve content effectiveness and consistency - Using artificial intelligence as a teammate