Hi, I’m Ikram Labzae. I’m a marketing and events professional based in Mohammedia, Morocco, with a passion for building communities, growing brands, and delivering data-driven campaigns across markets in Africa and Europe. I thrive at the intersection of strategy, creativity, and collaboration, leading digital initiatives, partnerships, and engaging experiences for learners, customers, and partners. I currently lead digital marketing initiatives for Leyton's Iberia market and co-found Spark Academy, where I combine project management, content creation, and community building to drive growth and meaningful impact.…

Ikram Labzae

Hi, I’m Ikram Labzae. I’m a marketing and events professional based in Mohammedia, Morocco, with a passion for building communities, growing brands, and delivering data-driven campaigns across markets in Africa and Europe. I thrive at the intersection of strategy, creativity, and collaboration, leading digital initiatives, partnerships, and engaging experiences for learners, customers, and partners. I currently lead digital marketing initiatives for Leyton's Iberia market and co-found Spark Academy, where I combine project management, content creation, and community building to drive growth and meaningful impact.…

Available to hire

Hi, I’m Ikram Labzae. I’m a marketing and events professional based in Mohammedia, Morocco, with a passion for building communities, growing brands, and delivering data-driven campaigns across markets in Africa and Europe. I thrive at the intersection of strategy, creativity, and collaboration, leading digital initiatives, partnerships, and engaging experiences for learners, customers, and partners.

I currently lead digital marketing initiatives for Leyton’s Iberia market and co-found Spark Academy, where I combine project management, content creation, and community building to drive growth and meaningful impact.

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Work Experience

Digital Marketing Executive – Iberia at Leyton
October 1, 2025 - Present
Lead the creation of digital and physical events for the Iberia market; design and develop multi-format content (LinkedIn, Instagram, emails, landing pages) aligned with campaign objectives; track event performance using Goldcast, Pardot, Stripo, Power BI, and other analytics tools to optimize KPIs; manage cross-functional coordination between marketing, sales, and design teams to ensure successful event and campaign delivery.
Marketing Specialist & Community Building Manager at Silent Believers Distribution
August 1, 2025 - October 1, 2025
Responsible for the end-to-end marketing strategy of a new digital service, coordinating with external communication agencies and acting as brand manager for the launch; driving customer retention and engagement by building a strong client community, ensuring continuous support, and facilitating effective use of the app; coordinating with the Digital Marketing Manager to plan posts and strengthen the brand’s digital presence; enhancing the internal company community through events and wellbeing initiatives.
Co-Founder | Marketing & Event Manager | Project Manager at Spark Academy
October 1, 2024 - Present
Co-founded an English learning academy integrating educational programs with wellbeing and experiential outdoor learning; secured diverse partnerships with schools, surf schools, and dance institutions; led strategic marketing, branding, and community outreach to increase visibility and student acquisition; managed key projects and events and coordinated educational collaborations across multiple stakeholders.
Assistant E-Commerce Manager at L’Oréal
September 1, 2024 - January 1, 2025
Conducted competitive analysis to help L’Oréal maintain its market advantage; assisted in planning and executing the Black Friday campaign; supported the E-Commerce Manager in daily operations and promotional activities.
Sports Project Manager & Partnerships Coordinator at Student Athlete Council (SAC) – Al Akhawayn University
September 1, 2022 - May 1, 2025
Managed day-to-day operations for multiple sports teams; secured sponsorships by building relationships with local and national brands and ensuring sponsor rights and visibility; organized full-scale sports events (basketball, volleyball, swimming, American football) including logistics and budget tracking; produced content for digital platforms to raise exposure for athletes.
Social Media Leader and Event Coordinator at Student Activities Office | Al Akhawayn University, Ifrane
August 1, 2023 - June 1, 2025
Developed and implemented social media strategies to increase brand visibility and engagement; managed the organization and coordination of events; created and edited multimedia content to maintain a dynamic brand image; analyzed campaign performance and developed influencer strategies to maximize reach.
Digital Marketing Intern at Leyton
June 1, 2024 - August 1, 2024
Conducted a comprehensive SEO and keyword analysis for Leyton Spain; provided strategic recommendations to improve website performance; conducted chatbot testing and contributed to paid media marketing reporting.

Education

Course at University of Zurich
July 1, 2025 - August 1, 2025
Bachelor of Business Administration (Double Major: Finance & Marketing) at Al Akhawayn University
September 1, 2021 - June 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Software & Internet