Ikram Labzae

Lead the creation of digital and physical events for the Iberia market; design and develop multi-format content (LinkedIn, Instagram, emails, landing pages) aligned with campaign objectives; track event performance using Goldcast, Pardot, Stripo, Power BI, and other analytics tools to optimize KPIs; manage cross-functional coordination between marketing, sales, and design teams to ensure successful event and campaign delivery.

Responsible for the end-to-end marketing strategy of a new digital service, coordinating with external communication agencies and acting as brand manager for the launch; driving customer retention and engagement by building a strong client community, ensuring continuous support, and facilitating effective use of the app; coordinating with the Digital Marketing Manager to plan posts and strengthen the brand’s digital presence; enhancing the internal company community through events and wellbeing initiatives.

Co-founded an English learning academy integrating educational programs with wellbeing and experiential outdoor learning; secured diverse partnerships with schools, surf schools, and dance institutions; led strategic marketing, branding, and community outreach to increase visibility and student acquisition; managed key projects and events and coordinated educational collaborations across multiple stakeholders.