Available to hire
Hi, I’m Ilakkiya Srinivasan, a results-oriented Content Marketer with a strong passion for SEO, social media strategy, and lead generation. I love crafting engaging campaigns and writing optimized content that not only boosts organic impressions but also drives substantial business growth. Currently, I’m honing my skills at Credit Dharma in Bengaluru, where I’ve achieved remarkable improvements in weekly leads and organic traffic.
I enjoy managing multi-platform digital strategies, including Twitter, LinkedIn, Quora, and Pinterest, to maximize user engagement. With my background in English Literature and Media Studies, combined with hands-on experience, I strive to create compelling narratives that resonate with audiences and deliver measurable results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Tamil
Fluent
English
Advanced
Malayalam
Beginner
Work Experience
Content Marketer at Credit Dharma
March 1, 2024 - PresentLed SEO and lead generation initiatives achieving a 204% uplift in weekly leads and maintaining an average Fresh Leads to Qualified Leads conversion rate of 17.16%. Increased organic impressions to over 14.2 million in 10 months resulting in 140,681 organic clicks. Wrote and published SEO-optimized blogs, PR articles, and compelling website copy which boosted organic traffic by 15% and improved user engagement. Managed all social media channels including Twitter, LinkedIn, Quora, and Pinterest, increasing visibility and engagement significantly with organic campaigns and SEO-driven content strategies. Enhanced the founders' personal branding through LinkedIn Pulse articles.
Content Marketer at Credit Dharma
March 1, 2024 - PresentLed SEO and lead generation initiatives, achieving a 204% uplift in weekly leads and maintaining a 17.16% conversion rate from fresh leads to qualified leads annually. Increased organic impressions to over 14.2 million in 10 months, driving 140,681 organic clicks. Developed and published SEO-optimized blogs and PR articles, securing high-authority backlinks which contributed to a 15% increase in organic traffic. Managed multi-platform social media channels including Twitter, LinkedIn, Quora, and Pinterest, increasing Twitter impressions by 250% and LinkedIn weekly impressions by 36%. Created LinkedIn Pulse articles enhancing founder branding and successfully leveraged SEO-driven audience insights to boost engagement and reach significantly across platforms.
Content Marketer at Credit Dharma
March 1, 2024 - June 7, 2024Led SEO and lead generation strategies, achieving a 204% increase in weekly leads and maintaining a 17.16% conversion rate from fresh leads to qualified leads. Increased organic impressions to over 14.2 million in 10 months, resulting in 140,681 organic clicks. Developed and executed content strategy including SEO-optimized blogs, PR articles securing high-authority backlinks, and compelling website copy. Managed social media channels—Twitter, LinkedIn, Quora, Pinterest—driving significant increases in impressions, engagement rates, and visibility. Produced LinkedIn and Quora content that enhanced thought leadership and personal branding. Utilized SEO-driven techniques and audience insights to boost overall engagement and reach.
Content Marketer at Credit Dharma
March 1, 2024 - June 15, 2024Managed SEO initiatives leading to a 204% increase in weekly leads and maintained a 17.16% conversion rate from fresh leads to qualified leads annually. Increased organic impressions to over 14.2 million and drove 140,681 organic clicks in 10 months. Created SEO-optimized blogs, PR articles, and website copy to improve traffic and engagement. Single-handedly managed social media channels including Twitter, LinkedIn, Quora, and Pinterest, significantly boosting impressions, engagement rates, and visibility. Ran organic Twitter campaigns that generated lead form submissions and improved personal branding for company founders through LinkedIn Pulse articles.
Content Marketer at Credit Dharma
March 1, 2024 - June 24, 2024Led strategic SEO initiatives achieving a 204% increase in weekly leads and maintained a 17.16% conversion rate from Fresh Leads to Qualified Leads annually. Increased organic impressions to over 14.2 million and generated 140,681 organic clicks in 10 months. Authored SEO-optimized blogs contributing to a 15% increase in organic traffic, managed PR articles securing backlinks from high-authority websites, and created compelling website copy that boosted engagement and search rankings. Solely managed social media channels including Twitter, LinkedIn, Quora, and Pinterest, growing Twitter impressions by 250% and LinkedIn page visibility by 36%. Enhanced founder personal branding through LinkedIn Pulse articles, and made significant impact on Quora visibility and engagement. Utilized Pinterest for content distribution reaching 2–4k views per board.
Content Curator/Creator at ADDA
January 31, 2023 - July 24, 2025Created marketing content for the website and social media channels. Wrote copy for push notifications for the ADDA app. Managed quality control processes to ensure content accuracy and effectiveness.
Content Curator/Creator at ADDA
January 31, 2023 - July 17, 2025Created marketing content for the website and social media. Crafted copies for push notifications on the ADDA app and managed quality control processes.
Content Curator/Creator at ADDA
January 1, 2023 - January 31, 2023Created marketing content for website and social media platforms. Authored copy for app push notifications and managed quality control processes.
Content Curator/Creator at ADDA
January 1, 2023 - January 31, 2023Created marketing content for the website and social media platforms. Wrote copies for push notifications for the ADDA app and managed quality control of content.
Content Curator/Creator at ADDA
January 1, 2023 - January 31, 2023Created marketing content for the website and social media platforms. Wrote copies for push notifications for the ADDA app and managed quality control.
Social Media Manager at Steel Authority of India Limited
December 31, 2022 - July 24, 2025Developed and executed a comprehensive content strategy aligning with the company’s branding and business goals. Managed and maintained presence on social media platforms such as LinkedIn, Twitter, Facebook, and Instagram to enhance brand awareness.
Social Media Manager at Steel Authority of India Limited
December 31, 2022 - July 17, 2025Developed and executed a comprehensive content strategy aligned with SAIL's branding and business goals. Managed and maintained the company's presence across LinkedIn, Twitter, Facebook, and Instagram.
Social Media Manager at Steel Authority of India Limited
December 1, 2022 - December 31, 2022Developed and executed a comprehensive content strategy aligned with company branding and goals. Managed presence across multiple social media platforms including LinkedIn, Twitter, Facebook, and Instagram.
Social Media Manager at Steel Authority of India Limited
December 1, 2022 - December 31, 2022Developed and executed content strategies aligned with SAIL's branding and business objectives. Managed social media presence on LinkedIn, Twitter, Facebook, and Instagram.
Social Media Manager at Steel Authority of India Limited
December 1, 2022 - December 31, 2022Developed and executed comprehensive content strategies aligned with SAIL's branding and business objectives. Managed the brand's presence on LinkedIn, Twitter, Facebook, and Instagram platforms.
Content Writer Intern at Being Aware
January 31, 2021 - July 24, 2025Implemented basic SEO practices including keyword integration and content optimization to enhance search visibility. Created shareable social media content and conducted thorough research on trending topics and developments in the relevant domain.
Content Writer Intern at Being Aware
January 31, 2021 - July 17, 2025Implemented basic SEO practices by incorporating relevant keywords and optimizing content for search engines. Created shareable content for social media platforms and conducted research on trending topics and emerging issues.
Content Writer Intern at Being Aware
November 1, 2020 - January 31, 2021Implemented basic SEO practices by incorporating relevant keywords and optimizing content to improve visibility. Created shareable content for various social platforms and conducted thorough research on trending topics and emerging issues.
Content Writer Intern at Being Aware
November 1, 2020 - January 31, 2021Implemented basic SEO practices to optimize content for search engines and improve visibility. Created shareable content for social media and conducted research on trending topics and emerging issues.
Content Writer Intern at Being Aware
November 1, 2020 - January 31, 2021Implemented basic SEO practices including relevant keyword incorporation and content optimization. Created shareable content for various social media platforms. Conducted thorough research on trending topics and emerging issues.
Education
BA at Bharathiar University
January 1, 2019 - December 31, 2022MA at CHRIST University
January 1, 2022 - December 31, 2024BA at Bharathiar University
January 1, 2019 - December 31, 2022MA at CHRIST University
January 1, 2022 - December 31, 2024BA at Bharathiar University
January 1, 2019 - December 31, 2022MA at CHRIST University
January 1, 2022 - December 31, 2024BA in English Literature at Bharathiar University
January 1, 2019 - December 31, 2022MA in Media Studies & Corporate Communication at CHRIST University
January 1, 2022 - December 31, 2024BA at Bharathiar University
January 1, 2019 - December 31, 2022MA at CHRIST University
January 1, 2022 - December 31, 2024Qualifications
Best Employee of the Month
January 1, 2024 - February 29, 2024Best Employee of the Month
January 11, 2030 - July 17, 2025Best Employee of the Month
January 11, 2030 - July 24, 2025Industry Experience
Financial Services, Media & Entertainment, Professional Services, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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