Ignacio Lara
About
- 8 years' experience
- Joined December 2024
Skills· 22
Languages
- Spanish; CastilianFluent
- EnglishFluent
- GermanBeginner
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
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Work experience· 5 roles
Senior media buyer responsible for managing ~600k€ in ad spend across Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads; led performance strategy for 10+ concurrent clients across Spain, Europe and the US; reduced CPL from 80€ to 12€ for a dental clinic; achieved ROAS around 20 for live theatre ticket sales; owned strategy, execution, optimization, reporting and scaling decisions; creative and copy testing using AI tools; right-hand of the CEO.
Managed €500k+ in ads spend for multi-vertical lead generation campaigns; built and optimized full funnels (ads, landing pages, CRM and sales processes); implemented GoHighLevel automation and integrations; technical, end-to-end funnel owner.
Managed 500k€+ in ad spend for multi-vertical lead generation campaigns; built and optimized full funnels: ads, landing pages, CRM and sales processes; implemented Go High Level automations and integrations; technical, end-to-end funnel ownership.
Education
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