Ignacio Lara

Senior Media Buyer / Paid Media Lead at Moon ROI

Senior media buyer responsible for managing ~600k€ in ad spend across Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads; led performance strategy for 10+ concurrent clients across Spain, Europe and the US; reduced CPL from 80€ to 12€ for a dental clinic; achieved ROAS around 20 for live theatre ticket sales; owned strategy, execution, optimization, reporting and scaling decisions; creative and copy testing using AI tools; right-hand of the CEO.

Media Buyer / Performance Specialist at Bastida & Farina (Freelance) (Remote)

Managed 500k€+ in ad spend for multi-vertical lead generation campaigns; built and optimized full funnels: ads, landing pages, CRM and sales processes; implemented Go High Level automations and integrations; technical, end-to-end funnel ownership.

CEO & Marketing Director at Molto Amore (E-commerce)

Founded and scaled an eCommerce brand generating 1M€+ in total revenue; led paid media strategy, creative direction, funnel optimization and profitability decisions.

Media Buyer / Performance Specialist at Bastida & Farina (Freelance)

Managed €500k+ in ads spend for multi-vertical lead generation campaigns; built and optimized full funnels (ads, landing pages, CRM and sales processes); implemented GoHighLevel automation and integrations; technical, end-to-end funnel owner.