I combine hands-on creative expertise with strategic thinking to bring together brand, design, digital, and marketing—creating work that looks exceptional and delivers measurable business outcomes. With 12+ years of experience, I help businesses build memorable brands by translating complex ideas into clear, engaging multi-channel communications across web, social, events, email, and sales enablement.

Ilaria Calutas

I combine hands-on creative expertise with strategic thinking to bring together brand, design, digital, and marketing—creating work that looks exceptional and delivers measurable business outcomes. With 12+ years of experience, I help businesses build memorable brands by translating complex ideas into clear, engaging multi-channel communications across web, social, events, email, and sales enablement.

Available to hire

I combine hands-on creative expertise with strategic thinking to bring together brand, design, digital, and marketing—creating work that looks exceptional and delivers measurable business outcomes.

With 12+ years of experience, I help businesses build memorable brands by translating complex ideas into clear, engaging multi-channel communications across web, social, events, email, and sales enablement.

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Language

English
Fluent
Italian
Fluent
Hindi
Beginner
French
Intermediate

Work Experience

Brand & Design Manager, Active Ops (Global SaaS) at Active Ops
August 1, 2020 - May 1, 2026
Led the evolution and governance of the Active Ops brand across global marketing, sales, and customer communications, ensuring consistency across touchpoints and markets. Partnered with a 13-person global marketing team and cross-functional stakeholders to deliver integrated campaigns, product launches, thought leadership content, and customer marketing initiatives. Owned the creative direction, design, and production of a wide range of assets including websites, landing pages, reports, presentations, sales enablement materials, event branding, digital campaigns, and video content. Collaborated with product, sales, and leadership teams to translate complex operational technology value propositions into compelling visual narratives and customer-facing communications. Managed external agencies, freelancers, and production suppliers to ensure high-quality creative delivery, budget control, and adherence to brand standards. Drove measurable commercial impact via multi-channel activity tied
Brand & Design Manager at Active Ops
August 1, 2020 - May 1, 2026
Led the evolution and governance of the Active Ops brand across global marketing, sales and customer communications, ensuring consistency across all touchpoints and markets. Partnered with a 13-person global marketing team and cross-functional stakeholders to deliver integrated campaigns, product launches, thought leadership content and customer marketing initiatives. Developed campaign concepts, visual identities and supporting assets for flagship events and pipelines to drive revenue.
Graphic & Web Designer / Creative Lead at pieb powered by pie
September 1, 2017 - August 1, 2020
Progressed from Web Designer into a Creative Lead role, partnering within the IT team and then overseeing creative development in the marketing function. Designed websites, user interfaces, and digital experiences in close collaboration with developers, product owners, and UX design. Led creative development of marketing campaigns, producing assets across web, email, social media, sales enablement, and print channels. Designed and maintained websites and landing pages to support lead generation and customer engagement objectives. Managed multiple concurrent projects, balancing creative quality, technical requirements, and commercial goals while working directly with marketing stakeholders to translate business goals and messaging into effective visual communications.
Graphic & Web Designer / Creative Lead
September 1, 2017 - August 1, 2020
Led creative development of marketing campaigns, produced assets across web, email, social, print and sales enablement; designed and maintained websites and landing pages; translated business goals into effective visual communications; built brand identities and corporate assets for various clients; collaborated with developers, product owners and UX designers; managed multiple projects and coordinated with stakeholders.
Graphic & Web Designer at Jenova – Design & Promotional Merchandise Agency
October 1, 2016 - April 1, 2017
Designed and produced promotional merchandise and related web/graphic assets for client projects, contributing to marketing and promotional creative direction.
Graphic Designer / Creative Lead at Juicy Marketing
October 1, 2016 - April 1, 2017
Progressed from Web Designer to Creative Lead within the marketing function; designed websites, user interfaces and digital experiences; led marketing campaigns across web, email, social and print; created brand identities, corporate assets and marketing collateral; oversaw multiple projects and ensured consistency across channels.
Graphic & Web Designer at Juicy Marketing
February 1, 2016 - September 1, 2016
Worked as a Graphic & Web Designer in a marketing agency environment, supporting creation and production of marketing assets and digital design work, contributing to promotional and design deliverables.
Junior Online Designer at 3-month FTC Game (International Video Game Retailer)
November 1, 2015 - January 1, 2016
Designed and produced digital and print marketing assets including banners, digital signage, magazine advertisements, presentations, brochures, and whitepapers. Built and deployed email marketing campaigns, managing design, HTML coding, testing, and distribution. Maintained customer databases and supported campaign reporting through engagement and click-through analysis. Coordinated workshops and marketing events, supporting logistics, communications, and attendee management while ensuring consistent brand application across all marketing materials and customer touchpoints. Designed and updated digital banners and online merchandising content for the e-commerce platform and managed website content, pricing, and promotional updates via CMS to ensure accuracy and consistency.
Junior Online Designer at International Video Game Retailer
November 1, 2015 - January 1, 2016
Designed digital and print marketing assets including banners, digital signage, magazines, presentations, brochures and white papers; built and deployed email marketing campaigns; managed HTML coding and distribution through a rapid iteration workflow; maintained customer databases and supported campaign reporting and analytics.
Marketing Assistant Intern at Black Box Network Services
June 1, 2014 - October 1, 2014
Supported marketing and design tasks for B2B digital infrastructure solutions; ensured brand consistency across marketing materials; assisted in event campaigns and logistics; contributed to collateral and content.

Education

Bachelor's Degree in Communication and Graphic Design at Institute of Applied Arts & Design
January 1, 2012 - January 1, 2015
Bachelor's Degree, Communication and Graphic Design at Institute of Applied Arts & Design
January 1, 2012 - January 1, 2015

Qualifications

Industry Experience

Software & Internet, Media & Entertainment, Gaming, Professional Services, Education, Financial Services, Healthcare, Manufacturing