My name is Ilaria, and after spending almost five years helping shape the brand and marketing function of a global SaaS business, I have recently started looking for my next challenge. Over the last 12 years, I have built a career that doesn't fit neatly into a single box. I started as a hands-on designer, designing websites, digital products, campaigns and brands from the ground up. As my career progressed, I naturally moved into leadership positions, taking ownership of creative direction, brand development, and strategic and operational marketing initiatives. Today, I sit comfortably between creativity and commerciality. I can spend the morning running a brand workshop with senior stakeholders and the afternoon refining a landing page, reviewing campaign creative or building a design system. I understand the strategic conversations that happen in the boardroom, but I also know what it takes to bring ideas to life through thoughtful execution. Most recently, as Brand and Design Manager at ActiveOps, a global SaaS company serving banking, insurance, healthcare and business services organisations, I have helped evolve the company's brand presence across multiple international markets. My role has spanned everything from visual identity development, campaign creation and sales enablement through to executive stakeholder management, brand governance and strategic planning. Along the way, I've led creative projects with significant commercial impact, contributed to campaigns that generated millions in pipeline, facilitated brand workshops with senior leadership, managed agencies and suppliers, and worked closely with sales, product, and marketing teams to ensure brand activity supports business growth rather than simply looking good. What has always driven me is the same thing: building brands that people remember. I'm passionate about quality. Not just good design, but the kind of work that creates recognition, trust and long-term value. I care deeply about the craft, but equally about the outcome. Creativity, to me, is a business tool. It should solve problems, create opportunities and move organisations forward. I know you'll meet many talented designers, marketers and creative leaders. What I believe sets me apart is the ability to operate across all three disciplines while remaining hands-on. I can lead, strategise, challenge, mentor and execute. I enjoy getting stuck in just as much as I enjoy shaping the bigger picture.

Ilaria Calutas

My name is Ilaria, and after spending almost five years helping shape the brand and marketing function of a global SaaS business, I have recently started looking for my next challenge. Over the last 12 years, I have built a career that doesn't fit neatly into a single box. I started as a hands-on designer, designing websites, digital products, campaigns and brands from the ground up. As my career progressed, I naturally moved into leadership positions, taking ownership of creative direction, brand development, and strategic and operational marketing initiatives. Today, I sit comfortably between creativity and commerciality. I can spend the morning running a brand workshop with senior stakeholders and the afternoon refining a landing page, reviewing campaign creative or building a design system. I understand the strategic conversations that happen in the boardroom, but I also know what it takes to bring ideas to life through thoughtful execution. Most recently, as Brand and Design Manager at ActiveOps, a global SaaS company serving banking, insurance, healthcare and business services organisations, I have helped evolve the company's brand presence across multiple international markets. My role has spanned everything from visual identity development, campaign creation and sales enablement through to executive stakeholder management, brand governance and strategic planning. Along the way, I've led creative projects with significant commercial impact, contributed to campaigns that generated millions in pipeline, facilitated brand workshops with senior leadership, managed agencies and suppliers, and worked closely with sales, product, and marketing teams to ensure brand activity supports business growth rather than simply looking good. What has always driven me is the same thing: building brands that people remember. I'm passionate about quality. Not just good design, but the kind of work that creates recognition, trust and long-term value. I care deeply about the craft, but equally about the outcome. Creativity, to me, is a business tool. It should solve problems, create opportunities and move organisations forward. I know you'll meet many talented designers, marketers and creative leaders. What I believe sets me apart is the ability to operate across all three disciplines while remaining hands-on. I can lead, strategise, challenge, mentor and execute. I enjoy getting stuck in just as much as I enjoy shaping the bigger picture.

Available to hire

My name is Ilaria, and after spending almost five years helping shape the brand and marketing function of a global SaaS business, I have recently started looking for my next challenge.

Over the last 12 years, I have built a career that doesn’t fit neatly into a single box. I started as a hands-on designer, designing websites, digital products, campaigns and brands from the ground up. As my career
progressed, I naturally moved into leadership positions, taking ownership of creative direction, brand development, and strategic and operational marketing initiatives.

Today, I sit comfortably between creativity and commerciality.
I can spend the morning running a brand workshop with senior stakeholders and the afternoon refining a landing page, reviewing campaign creative or building a design system. I understand the strategic conversations that happen in the boardroom, but I also know what it takes to bring ideas to life through thoughtful execution.

Most recently, as Brand and Design Manager at ActiveOps, a global SaaS company serving banking, insurance, healthcare and business services organisations, I have helped evolve the company’s brand
presence across multiple international markets. My role has spanned everything from visual identity development, campaign creation and sales enablement through to executive stakeholder management,
brand governance and strategic planning.

Along the way, I’ve led creative projects with significant commercial impact, contributed to campaigns that generated millions in pipeline, facilitated brand workshops with senior leadership, managed agencies and suppliers, and worked closely with sales, product, and marketing teams to ensure brand activity supports business growth rather than simply looking good.

What has always driven me is the same thing: building brands that people remember.

I’m passionate about quality. Not just good design, but the kind of work that creates recognition, trust and long-term value. I care deeply about the craft, but equally about the outcome. Creativity, to me, is a
business tool. It should solve problems, create opportunities and move organisations forward.

I know you’ll meet many talented designers, marketers and creative leaders. What I believe sets me apart is the ability to operate across all three disciplines while remaining hands-on. I can lead, strategise, challenge, mentor and execute. I enjoy getting stuck in just as much as I enjoy shaping the bigger picture.

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Language

English
Fluent
Italian
Fluent
Hindi
Beginner

Work Experience

Brand & Design Manager at Active Ops
August 1, 2020 - May 1, 2026
Led the evolution and governance of the Active Ops brand across global marketing, sales and customer communications, ensuring consistency across all touchpoints and markets. Partnered with a 13-person global marketing team and cross-functional stakeholders to deliver integrated campaigns, product launches, thought leadership content and customer marketing initiatives. Developed campaign concepts, visual identities and supporting assets for flagship events and pipelines to drive revenue.
Graphic & Web Designer / Creative Lead
September 1, 2017 - August 1, 2020
Led creative development of marketing campaigns, produced assets across web, email, social, print and sales enablement; designed and maintained websites and landing pages; translated business goals into effective visual communications; built brand identities and corporate assets for various clients; collaborated with developers, product owners and UX designers; managed multiple projects and coordinated with stakeholders.
Graphic Designer / Creative Lead at Juicy Marketing
October 1, 2016 - April 1, 2017
Progressed from Web Designer to Creative Lead within the marketing function; designed websites, user interfaces and digital experiences; led marketing campaigns across web, email, social and print; created brand identities, corporate assets and marketing collateral; oversaw multiple projects and ensured consistency across channels.
Marketing Assistant Intern at Black Box Network Services
June 1, 2014 - October 1, 2014
Supported marketing and design tasks for B2B digital infrastructure solutions; ensured brand consistency across marketing materials; assisted in event campaigns and logistics; contributed to collateral and content.
Junior Online Designer at International Video Game Retailer
November 1, 2015 - January 1, 2016
Designed digital and print marketing assets including banners, digital signage, magazines, presentations, brochures and white papers; built and deployed email marketing campaigns; managed HTML coding and distribution through a rapid iteration workflow; maintained customer databases and supported campaign reporting and analytics.

Education

Bachelor's Degree in Communication and Graphic Design at Institute of Applied Arts & Design
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Gaming, Professional Services, Education