DC

Donilda Cibaku

Available to hire

I’m a Social Media Manager and Digital Marketing Specialist with 4+ years of experience helping businesses build a stronger online presence through strategic content, creative direction, and organic growth.

About

I’m a Social Media Manager and Digital Marketing Specialist with 4+ years of experience helping businesses build a stronger online presence through strategic content, creative direction, and organic growth.

I’ve worked across a variety of industries, including aesthetic clinics, dental clinics, restaurants, architecture & interior design, and luxury home staging in Canada, giving me a strong understanding of how to adapt content and strategy to completely different audiences and markets.

My work goes beyond simply creating posts. I focus on the full social media strategy — content research, competitor analysis, creative direction, Reels and short-form video, graphic design, captions and hooks, content calendars, scheduling, community management, and performance analysis.

One of my strongest organic growth results has been helping increase a brand’s content performance from approximately 3K views/reach to 200K+ within just two months, through consistent content testing, stronger hooks, better creative direction, and data-driven optimization.

I combine strategy + strong visual taste + performance analysis to create content that doesn’t just look good, but has a clear purpose: increasing reach, engagement, brand awareness, and ultimately turning attention into potential customers.

Industries: Aesthetic & Beauty • Dental • Restaurants • Architecture & Interiors • Luxury Home Staging • Real Estate • Lifestyle

Platforms: Instagram • TikTok • Facebook • Pinterest • LinkedIn • YouTube

Tools: CapCut Pro • Canva • Photoshop • Meta Business Suite • Metricool • AI Creative Tools • Notion • Adobe • Photoshop

  • 3 years' experience
  • Joined August 2026

Industry experience

  • Media & Entertainment
  • Consumer Goods
  • Healthcare
  • Retail
  • Travel & Hospitality
  • Other
  • Education
  • Financial Services

Work experience

Digital Marketing SpecialistJan 2025 – Jan 2026 · 1 yr 1 mo

Managed digital marketing and SEO-related graphic work, including development of marketing strategies, brand digital presence management, campaign planning, KPI analysis, and performance optimization. Coordinated with creative teams and supported marketing material production. Collaborated on marketing calendars, monitored implementation, analyzed campaign performance, and prepared performance reports.

Social Media Manager (Remote)Jan 2024 – Jan 2026 · 2 yrs 1 mo

Handled client communication for social media. Planned and scheduled content, managed content publishing, and conducted performance analysis. Supported ongoing social media management tasks and ensured content aligned with client goals and engagement targets.

Digital Marketing SpecialistJan 2023 – Jan 2025 · 2 yrs 1 mo

Developed marketing strategies and managed the brand’s digital presence. Owned marketing campaign planning, tracked KPIs, and performed performance analysis and optimization. Coordinated with creative teams to align on marketing material production. Supported strategic planning of marketing activities and ensured campaign execution and alignment with brand goals.

Education

· UN IV ER SIT ET I L U IG J G URA KU2016 – 2019

Certifications and awards

Dominus of Skills2020 – 2025

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