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Hi, I'm Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation. I have a solid track record of optimizing campaigns, improving customer engagement, and driving measurable business growth by leveraging tools like Eloqua, HubSpot, and web analytics. I’m passionate about using data and automation to improve marketing efficiency and enjoy managing multi-channel strategies to maximize advertising spend. Throughout my career, I've worked with various global brands and teams, designing and optimizing campaigns across different platforms, while collaborating cross-functionally to achieve business objectives. I look forward to connecting and sharing insights about scaling marketing efforts and enhancing customer experiences.…Hi, I'm Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation. I have a solid track record of optimizing campaigns, improving customer engagement, and driving measurable business growth by leveraging tools like Eloqua, HubSpot, and web analytics. I’m passionate about using data and automation to improve marketing efficiency and enjoy managing multi-channel strategies to maximize advertising spend. Throughout my career, I've worked with various global brands and teams, designing and optimizing campaigns across different platforms, while collaborating cross-functionally to achieve business objectives. I look forward to connecting and sharing insights about scaling marketing efforts and enhancing customer experiences.

Ilgit Sen

Digital Marketer, Marketing Strategist, Performance Marketer, +2

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Hi, I'm Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation. I have a solid track record of optimizing campaigns, improving customer engagement, and driving measurable business growth by leveraging tools like Eloqua, HubSpot, and web analytics. I’m passionate about using data and automation to improve marketing efficiency and enjoy managing multi-channel strategies to maximize advertising spend. Throughout my career, I've worked with various global brands and teams, designing and optimizing campaigns across different platforms, while collaborating cross-functionally to achieve business objectives. I look forward to connecting and sharing insights about scaling marketing efforts and enhancing customer experiences.…Hi, I'm Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation. I have a solid track record of optimizing campaigns, improving customer engagement, and driving measurable business growth by leveraging tools like Eloqua, HubSpot, and web analytics. I’m passionate about using data and automation to improve marketing efficiency and enjoy managing multi-channel strategies to maximize advertising spend. Throughout my career, I've worked with various global brands and teams, designing and optimizing campaigns across different platforms, while collaborating cross-functionally to achieve business objectives. I look forward to connecting and sharing insights about scaling marketing efforts and enhancing customer experiences.

Available to hire

Hi, I’m Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation. I have a solid track record of optimizing campaigns, improving customer engagement, and driving measurable business growth by leveraging tools like Eloqua, HubSpot, and web analytics. I’m passionate about using data and automation to improve marketing efficiency and enjoy managing multi-channel strategies to maximize advertising spend.

Throughout my career, I’ve worked with various global brands and teams, designing and optimizing campaigns across different platforms, while collaborating cross-functionally to achieve business objectives. I look forward to connecting and sharing insights about scaling marketing efforts and enhancing customer experiences.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Intermediate

Work Experience

Social Media Content Moderator at CCC – Powered by Telus

November 1, 2019 - Present

Managed and ensured content quality assurance for the Turkish market, maintaining platform integrity. Reviewed and analysed user inquiries and flagged content to enhance brand safety and compliance. Researched and resolved challenges in account usage.

Senior Performance Marketing Manager – Native Ads at EngageYA

August 31, 2019 - July 14, 2025

Spearheaded native advertising campaigns across premium publishers, optimizing KPIs and improving performance. Acquired new publisher partners and provided tailored monetization strategies, increasing ad revenue. Designed, launched, and optimized lead generation campaigns across different markets and platforms. Conducted in-depth campaign analysis and reporting, providing actionable insights for improved ROI. Collaborated with product and engineering teams to enhance the ad platform and resolve system inefficiencies.

Paid Social Media Manager - X (formerly Twitter) Ads – Twitter Turkey at Genart Media

August 31, 2017 - July 14, 2025

Managed top 60+ advertiser accounts, including Samsung, Vodafone, and Turkish Airlines, leading to a 20% increase in campaign performance. Developed strong relationships with advertisers, ensuring retention and maximizing ad spend efficiency. Worked closely with the global Twitter team to align on best practices and campaign optimization strategies. Managed live campaigns for major global events (e.g., Super Bowl for Turkish Airlines), ensuring real-time adjustments for optimal performance.

Sales Executive at FreakOut

August 31, 2016 - July 14, 2025

Acquired and engaged advertisers through agencies or direct contacts. Monitored and analyzed campaigns’ KPIs to upsell or secure additional budget from advertisers. Upsold for existing advertisers.

Display Marketing Operations Manager – DFP focused at Makroo

June 30, 2016 - July 14, 2025

Led marketing automation initiatives, streamlining lead generation and customer activation processes. Launched and optimized display & mobile campaigns through DFP (DoubleClick for Publishers), significantly improving conversion rates. Conducted A/B testing to refine campaign targeting and optimize ad performance. Worked cross-functionally with sales, finance, and Google Dublin teams to improve efficiency and financial outcomes. Upsold for existing advertisers.

Targeting Specialist at Phorm

January 31, 2015 - July 14, 2025

Created targeted users in accordance with their interests areas using search keyword, page keyword, and URLs (Programmatic). Helped operation team to create and optimize campaigns. Collaborated with sales team to increase upsell.