Ilgit Sen
Hi, I'm Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation.
About
Hi, I’m Ilgit Sen, a data-driven digital marketing professional with over 10 years of experience specializing in performance marketing, lead generation, programmatic advertising, and marketing automation. I have a solid track record of optimizing campaigns, improving customer engagement, and driving measurable business growth by leveraging tools like Eloqua, HubSpot, and web analytics. I’m passionate about using data and automation to improve marketing efficiency and enjoy managing multi-channel strategies to maximize advertising spend.
Throughout my career, I’ve worked with various global brands and teams, designing and optimizing campaigns across different platforms, while collaborating cross-functionally to achieve business objectives. I look forward to connecting and sharing insights about scaling marketing efforts and enhancing customer experiences.
- 11 years' experience
- Joined January 2025
Languages
- EnglishAdvanced
- GermanIntermediate
Industry experience
- Software & Internet
- Media & Entertainment
- Telecommunications
- Travel & Hospitality
- Professional Services
Work experience· 6 roles
Managed and ensured content quality assurance for the Turkish market, maintaining platform integrity. Reviewed and analysed user inquiries and flagged content to enhance brand safety and compliance. Researched and resolved challenges in account usage.
Spearheaded native advertising campaigns across premium publishers, optimizing KPIs and improving performance. Acquired new publisher partners and provided tailored monetization strategies, increasing ad revenue. Designed, launched, and optimized lead generation campaigns across different markets and platforms. Conducted in-depth campaign analysis and reporting, providing actionable insights for improved ROI. Collaborated with product and engineering teams to enhance the ad platform and resolve system inefficiencies.
Managed top 60+ advertiser accounts, including Samsung, Vodafone, and Turkish Airlines, leading to a 20% increase in campaign performance. Developed strong relationships with advertisers, ensuring retention and maximizing ad spend efficiency. Worked closely with the global Twitter team to align on best practices and campaign optimization strategies. Managed live campaigns for major global events (e.g., Super Bowl for Turkish Airlines), ensuring real-time adjustments for optimal performance.
Education
Certifications and awards
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