Hi, I’m Ilina Dimitrova— a graphic designer and social media marketing specialist with 7+ years of experience across advertising, content creation, and brand-focused strategy. I manage and optimize social media for multiple brands on Instagram, Facebook, and TikTok, creating visuals and short-form video content that supports clear brand objectives and improves reach and engagement. I also enjoy turning marketing goals into ready-to-publish assets—designing promotional graphics, scheduling content calendars, and collaborating with clients and teams to keep messaging consistent and impactful. In addition, I have experience with web and online visibility tasks (including site management and online presence) and strong analytics habits to learn from performance metrics and continuously improve campaigns.…

ILINA DIMITROVA

Hi, I’m Ilina Dimitrova— a graphic designer and social media marketing specialist with 7+ years of experience across advertising, content creation, and brand-focused strategy. I manage and optimize social media for multiple brands on Instagram, Facebook, and TikTok, creating visuals and short-form video content that supports clear brand objectives and improves reach and engagement. I also enjoy turning marketing goals into ready-to-publish assets—designing promotional graphics, scheduling content calendars, and collaborating with clients and teams to keep messaging consistent and impactful. In addition, I have experience with web and online visibility tasks (including site management and online presence) and strong analytics habits to learn from performance metrics and continuously improve campaigns.…

Available to hire

Hi, I’m Ilina Dimitrova— a graphic designer and social media marketing specialist with 7+ years of experience across advertising, content creation, and brand-focused strategy. I manage and optimize social media for multiple brands on Instagram, Facebook, and TikTok, creating visuals and short-form video content that supports clear brand objectives and improves reach and engagement.

I also enjoy turning marketing goals into ready-to-publish assets—designing promotional graphics, scheduling content calendars, and collaborating with clients and teams to keep messaging consistent and impactful. In addition, I have experience with web and online visibility tasks (including site management and online presence) and strong analytics habits to learn from performance metrics and continuously improve campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Russian
Advanced
English
Advanced
Bulgarian
Fluent
Turkish
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Social Media Manager / Marketing & Web Content at IN Trend.bG - Digital Marketing (local startup)
January 1, 2023 - January 1, 2024
Supported growth of small businesses by managing social media content across Instagram, Facebook, TikTok, LinkedIn, and Pinterest. Built websites using Wix, Webflow, and Figma, and performed marketing analysis to improve content performance and online presence. Worked on content creation and scheduling for consistent multi-platform visibility.
Social Media Manager at T-Soft
January 1, 2022 - January 1, 2024
Managed social media accounts for multiple brands across Instagram, Facebook, and TikTok. Planned, created, and scheduled branded content aligned with brand stories and objectives. Developed visuals and copy to increase reach, engagement, and brand consistency, and collaborated with clients to translate business goals into effective social media strategies. Designed graphics and short-form video materials for campaigns, promotions, and daily posting. Monitored performance metrics (reach, engagement, growth) and optimized content based on results, ensuring consistent activity across platforms. Supported campaign execution and coordinated brand launch efforts.
Mobile App Designer (team project) at Team of 4 members
January 1, 2021 - December 31, 2021
Worked in a team to create two fully finished mobile applications. Designed and created all images using a graphic tablet, supporting complete app deliverables as part of an end-to-end mobile app design workflow.
Graphic Designer & Marketing Specialist at Dodo Pizza
January 1, 2020 - January 1, 2022
Hired and managed multiple working teams. Enhanced workplace culture through engaging onboarding and team support. As a graphic designer, created promotional materials and social media content reflecting the brand’s identity and messaging. Designed campaign visuals and worked on consistent, brand-aligned creative outputs for marketing and daily content needs.
3D Jewelry Designer at My Silver (3D jewelry)
January 1, 2019 - January 1, 2020
Designed jewelry collections using Maya and ZBrush, and used ZBrush brushes and workflows for sculpting and modeling. Created 3D jewelry concepts as part of product visualization and design practice.
Graphic Designer / Social Media & Content (intern) at Intern roles (TRIsoft - Social Media Manager & Content Creator)
January 1, 2019 - January 1, 2020
Managed internal social media platforms as an intern, increasing engagement and brand awareness. Created and scheduled content including posts, videos, and infographics aligned with marketing goals. Analyzed campaign performance metrics to optimize campaigns and reported results. Collaborated with team members to maintain consistent and impactful messaging.
Freelancer (Graphic Design, Social Media Content, Web) at Upwork Freelancer
January 1, 2018 - Present
Completed many freelance projects with positive feedback and 5-star ratings. Clients chose to work repeatedly due to reliable, on-time delivery and consistent project quality.
Computer Operator (Web & Online Visibility) at Tia Dorraine - International exclusive clothing brand
January 1, 2018 - January 1, 2019
Managed the website and online visibility for a clothing brand across multiple platforms. Retouched product images in Photoshop to improve presentation quality. Scheduled and managed Instagram content as part of ongoing brand promotion and online presence management.

Education

Software Technologies & Design (degree/program) at Plovdiv University
January 1, 2020 - January 1, 2023
Hardware & Software (secondary school) at Otec Paisii
January 1, 2016 - January 1, 2020
SoftUni (creative/digital program) at SoftUni
January 11, 2030 - October 21, 2026
SoftUni Digital at SoftUni Digital
January 11, 2030 - October 21, 2026

Qualifications

Advanced Design in the Advertising World (course)
January 11, 2030 - October 21, 2026
Logo and Visual Identity Design (course)
January 11, 2030 - October 21, 2026
SEO (Google Analytics) / PR / Communications Marketing Fundamentals (courses)
January 11, 2030 - October 21, 2026
TikTok Content Creation & Content Strategy (course)
January 11, 2030 - October 21, 2026
Video Editing for Advertising Industry (course)
January 11, 2030 - October 21, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail