Available to hire
Hi, I’m Ilke Bayigit (Miss Baba), a Berlin-based DJ and cultural creative with a deep connection to music, youth culture, and visual identity. I’m a profile-focused social media & content manager with a background in app marketing, influencer strategy, and UGC creation, and I bring a sharp eye for culture, fashion, and digital storytelling.
I specialize in managing organic and paid social campaigns, producing content for global brands, and driving engagement across platforms like Instagram and TikTok. I aim to fuse creative direction with data-driven insights, delivering on-brand content that resonates with diverse audiences while weaving a unique cultural lens into every project.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Turkish
Fluent
English
Fluent
German
Fluent
Work Experience
Influencer Marketing Manager at Raenity
September 1, 2024 - PresentDeveloped and executed UGC campaigns on TikTok and YouTube, achieving a 200% increase in engagement by identifying and leveraging trending content formats. Crafted compelling ad copy and video scripts, enhancing viewer engagement and conversion rates.
App Marketing Lead at Raenity
May 1, 2023 - PresentLed app marketing initiatives and cross-channel campaigns to optimize user acquisition and retention through data-driven testing and creative optimization.
Performance Marketing Manager at Calistudios
December 1, 2024 - PresentConducted performance analyses and optimized Meta Ads campaigns, achieving a 300% increase in ROAS through data-driven strategies and KPI monitoring.
Dozentin in Integrationskursen at Bunt Stiftung
August 31, 2023 - October 13, 2025Freelance instructor in integration courses in Berlin Neukölln, delivering language and integration training.
Integrationskursleiterin at Bunt Stiftung
July 31, 2016 - October 13, 2025Head instructor for integration courses at Euro Schulen Berlin-Brandenburg (ESO).
DaF Lehrerin in Ferienschule at BTB Bildungszentrum GmbH (Ferienschule)
October 31, 2018 - October 13, 2025German as a Foreign Language teacher in the holiday program.
Kreative Mitarbeiterin in Ferienschule at Akarsu e.V (Ferienschule)
August 31, 2018 - October 13, 2025Creative staff in the language immersion program.
Türkischlehrerin at Euro Akademie Trier
January 31, 2015 - October 13, 2025Turkish language teacher for Erasmus students.
Türkischlehrerin (A1) at Universität Trier
July 31, 2014 - October 13, 2025Turkish language teacher for Erasmus students (A1 level).
Influencer Marketing Manager at Raenity
September 1, 2024 - PresentDeveloped and executed UGC campaigns on TikTok and YouTube, achieving a 200% increase in engagement by identifying and leveraging trending content formats. Crafted compelling ad copy and video scripts to enhance viewer engagement and conversion rates.
App Marketing Lead at Raenity
May 1, 2023 - PresentLed app marketing initiatives and optimization efforts to drive downloads and retention.
Performance Marketing Manager at Calistudios
December 1, 2024 - PresentConducted performance analyses and optimized Meta Ads campaigns, achieving a 300% increase in ROAS through data-driven strategies and KPI monitoring.
Dozentin in den Integrationskursen (selbstständig) at Bunt Stiftung
August 31, 2023 - October 13, 2025Independent instructor in integration courses in Berlin Neukölln.
Integrationskursleiterin at Bunt Stiftung / ESO
July 31, 2016 - October 13, 2025Integration course leader at Euro Schulen Berlin-Brandenburg (ESO).
DaF Lehrerin in Ferienschule at BTB Bildungszentrum GmbH
October 31, 2018 - October 13, 2025DaF teacher in holiday language programs (Ferienschule).
Kreative Mitarbeiterin in Ferienschule at Akarsu e.V
August 31, 2018 - October 13, 2025Creative staff in Ferienschule.
Türkischlehrerin at Euro Akademie Trier
January 31, 2015 - October 13, 2025Private Turkish language teacher for a European Commission staff member.
Türkischlehrerin an der Universität Trier at Universität Trier
July 31, 2014 - October 13, 2025Turkish language instructor for Erasmus students (AStA class, Turkish A1).
Influencer Marketing Manager at Raenity
September 1, 2024 - PresentDeveloped and executed UGC campaigns on TikTok and YouTube, increasing engagement by 200% by identifying and leveraging trending content formats. Crafted ad copy and video scripts to boost viewer engagement and conversions.
App Marketing Lead at Raenity
May 1, 2023 - PresentLed app marketing initiatives to optimize user acquisition and retention.
Performance Marketing Manager at Calistudios
December 1, 2024 - PresentConducted performance analyses and optimized Meta Ads campaigns, achieving a 300% increase in ROAS through data-driven strategies and KPI monitoring.
Dozentin in Integrationskursen at Bunt Stiftung
August 1, 2023 - October 13, 2025Self-employed instructor delivering integration courses in Berlin Neukölln.
Integrationskursleiterin at Euro Schulen Berlin-Brandenburg (ESO)
July 1, 2016 - October 13, 2025Led integration courses as part of language and integration program.
DaF Lehrerin in Ferienschule at BTB Bildungszentrum GmbH
October 1, 2018 - October 13, 2025German as a Foreign Language teacher in a holiday program designed to support language development for migrant children.
Kreative Mitarbeiterin in Ferienschule at Akarsu e.V
August 1, 2018 - October 13, 2025Creative staff in a holiday school program.
Türkischlehrerin at Euro Akademie Trier
January 1, 2015 - October 13, 2025Private Turkish language teacher for a staff member of the European Commission.
Türkischlehrerin at Universität Trier
July 1, 2014 - October 13, 2025Turkish teacher in Erasmus-related program; Turkish A1 courses for Erasmus students.
Türkischlehrer at AStA / Universität Trier
January 1, 2014 - October 13, 2025Turkish classes A1 for Erasmus students.
Influencer Marketing Manager at Raenery
September 1, 2024 - PresentDeveloped and executed UGC campaigns on TikTok and YouTube, increasing engagement by leveraging trending content formats; crafted ad copy and video scripts to improve viewer engagement and conversions.
App Marketing Lead at Raenery
May 1, 2023 - PresentLed app marketing initiatives focusing on user acquisition and retention; collaborated with product and marketing teams; tracked campaign performance via KPIs and optimized accordingly.
Performance Marketing Manager at Calistudios
December 1, 2024 - PresentConducted performance analyses and optimized Meta Ads campaigns, achieving a 300% increase in ROAS by implementing data-driven strategies and monitoring KPIs.
Dozentin in Integrationskursen (self-employed) at Bunt Stiftung
August 1, 2023 - October 13, 2025Self-employed instructor in integration courses in Berlin Neukölln; taught German as a foreign language and supported language acquisition for learners.
Integrationskursleiterin at Euro Schulen Berlin-Brandenburg (ESO) (via Bunt Stiftung)
July 1, 2016 - October 13, 2025Integration course instructor coordinating curriculum and learner progress within ESO programs.
DaF Lehrerin (Ferienschule) at BTB Bildungszentrum GmbH (through Bunt Stiftung)
October 1, 2018 - October 13, 2025German as a Foreign Language teacher in holiday programs, supporting language development through structured activities.
Kreative Mitarbeiterin in Ferienschule at Akarsu e.V (through Bunt Stiftung)
August 1, 2018 - October 13, 2025Creative contributor in language-focused holiday programs focused on language development for children.
Türkischlehrerin at Euro Akademie Trier (through Bunt Stiftung)
January 1, 2015 - October 13, 2025Private Turkish language instructor for Erasmus-related learners.
Türkischlehrerin at Universität Trier (through Bunt Stiftung)
July 1, 2014 - October 13, 2025Turkish language instruction for Erasmus students (Asta Klassenunterricht Türkisch A1).
App Marketing & Performance Marketing
December 1, 2024 - November 27, 2025Manage app marketing strategy and social campaigns across Meta, TikTok, and Google. Oversee paid and organic content creation and community management. Analyze campaign performance and optimize funnel strategy, A/B tests, and budget allocation. Collaborate with design and creative teams to produce on-brand UGC and video content.
Influencer & Performance Marketing at Cali Studios
December 1, 2024 - November 27, 2025Coordinate influencer campaigns and branded social activations for fashion and lifestyle brands. Lead paid social strategy (Meta, TikTok) and manage creators from ideation to final content delivery. Report analytics and insights to improve creative direction and engagement outcomes.
Social Media Management & Influencer Marketing at Freelance
May 1, 2023 - November 27, 2025Manage end-to-end content strategies for brands and creators—from concept to reporting. Create and edit Reels, TikTok, and UGC-style videos for client campaigns. Handle CRM, budgeting, and paid media planning. Drive community management and growth across multiple platforms.
DJ & Cultural Creative at Miss Baba
September 1, 2023 - November 27, 2025Develop creative visual and storytelling concepts for music, fashion, and lifestyle collaborations. Produce, shoot, and edit content for events and brand partnerships. Active in Berlin’s creative scene, connecting global and local culture through performances and visuals.
Education
Master of Arts at Universität Trier
January 1, 2012 - January 1, 2015Bachelor of Arts at Universität Trier
January 1, 2006 - July 1, 2012Master of Arts at Istanbul Kultur University
January 1, 2012 - December 31, 2015Bachelor of Arts in English Language and Literature at University Trier
January 1, 2006 - July 31, 2012Master of Arts in North American Cultural Studies at University of Trier
January 11, 2030 - November 27, 2025Bachelor of Arts in English Language & Literature at Istanbul Kültür University
January 11, 2030 - November 27, 2025Erasmus Exchange at University of Trier
January 11, 2030 - November 27, 2025Qualifications
SMA Online Marketing Manager
January 11, 2030 - January 1, 2025TELC Sprachtrainerin
January 1, 2019 - October 13, 2025TELC Deutsch-Test für Zuwanderer Prüferlizenz
January 1, 2018 - October 13, 2025BAMF Vollzulassung in den Integrationskursen
January 1, 2016 - October 13, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Consumer Goods, Retail
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