Taylor Lutzker

Language

English
Fluent

Work Experience

Director of Marketing & Communications at Bring It Up Inc.
December 2, 2023 - December 2, 2023
Led branding and marketing initiatives for company website; created visually captivating designs that increased brand recognition and customer engagement; managed influencer campaigns (approx. 50 influencers) including selection, outreach, and coordination to amplify brand visibility; played a key role in launching a new e-commerce platform, contributing to a 25% increase in website traffic and a 10% lift in online sales during the summer launch; directed and edited photo and video shoots; produced SEO-optimized content for social media; developed multi-channel marketing campaigns using Pipedrive, including branded email newsletters and outreach workflows; created strategic content for social media, magazines, and mobile apps aligned with brand voice and campaign objectives; designed cohesive brand identity and original illustrations for merchandise including apparel, tote bags, keychains, and stickers; managed end-to-end sourcing of third-party manufacturers to produce branded product
Founder / Illustrator at Bring It Up Inc.
May 2, 2017 - November 10, 2025
Founded and designed branding and illustration services; developed cohesive brand identities and visual systems; produced original illustrations for merchandise including apparel, totes, and accessories; managed production and vendor relationships; created multi-channel content and marketing collateral.
Founder / Illustrator at Potato Designs LLC
December 1, 2023 - December 1, 2023
Led branding initiatives and created cohesive brand identities for clients. Designed original illustrations for merchandise (apparel, tote bags, keychains, stickers). Managed end-to-end sourcing from third-party manufacturers for branded products. Created and maintained engaging vendor booths experiences, including layout and signage. Drove multi-channel marketing campaigns using Pipedrive, including branded email newsletters, workflows, and engagement tracking. Launched an e-commerce platform; achieved a 25% increase in website traffic and a 10% boost in online sales during the summer launch. Directed and edited photo/video shoots to ensure cohesive brand identity and SEO-friendly social content. Developed strategic content for social media, magazine articles, and mobile apps, aligning messaging with brand voice. Created a cohesive brand identity and illustrations for merchandise.

Education

Bachelor of Fine Arts in Illustration at ArtCenter College of Design
January 1, 2012 - January 1, 2016
Bachelor of Arts in Communication Studies at California Polytechnic State University
January 1, 2007 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Education