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I am a proactive Senior Graphic Designer with a proven track record delivering high-volume, conversion-focused digital assets across homepage, landing pages, email, paid social, display, and product visuals. I collaborate closely with Marketing, E-commerce, and Merchandising teams to interpret briefs, align on objectives, and deliver on-brand campaigns under tight deadlines. I thrive in fast-paced retail and digital environments, translating evolving sportswear and sneaker trends into compelling visuals. I specialize in brand identity, packaging, motion graphics, and scalable visual systems. I enjoy mentoring fellow designers, exploring custom illustration opportunities, and expanding brand identities with cohesive design language for both digital and print assets.…I am a proactive Senior Graphic Designer with a proven track record delivering high-volume, conversion-focused digital assets across homepage, landing pages, email, paid social, display, and product visuals. I collaborate closely with Marketing, E-commerce, and Merchandising teams to interpret briefs, align on objectives, and deliver on-brand campaigns under tight deadlines. I thrive in fast-paced retail and digital environments, translating evolving sportswear and sneaker trends into compelling visuals. I specialize in brand identity, packaging, motion graphics, and scalable visual systems. I enjoy mentoring fellow designers, exploring custom illustration opportunities, and expanding brand identities with cohesive design language for both digital and print assets.

Samuel Rossel

Graphic Designer, Designer, Art Director, +2

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I am a proactive Senior Graphic Designer with a proven track record delivering high-volume, conversion-focused digital assets across homepage, landing pages, email, paid social, display, and product visuals. I collaborate closely with Marketing, E-commerce, and Merchandising teams to interpret briefs, align on objectives, and deliver on-brand campaigns under tight deadlines. I thrive in fast-paced retail and digital environments, translating evolving sportswear and sneaker trends into compelling visuals. I specialize in brand identity, packaging, motion graphics, and scalable visual systems. I enjoy mentoring fellow designers, exploring custom illustration opportunities, and expanding brand identities with cohesive design language for both digital and print assets.…I am a proactive Senior Graphic Designer with a proven track record delivering high-volume, conversion-focused digital assets across homepage, landing pages, email, paid social, display, and product visuals. I collaborate closely with Marketing, E-commerce, and Merchandising teams to interpret briefs, align on objectives, and deliver on-brand campaigns under tight deadlines. I thrive in fast-paced retail and digital environments, translating evolving sportswear and sneaker trends into compelling visuals. I specialize in brand identity, packaging, motion graphics, and scalable visual systems. I enjoy mentoring fellow designers, exploring custom illustration opportunities, and expanding brand identities with cohesive design language for both digital and print assets.

Available to hire

I am a proactive Senior Graphic Designer with a proven track record delivering high-volume, conversion-focused digital assets across homepage, landing pages, email, paid social, display, and product visuals. I collaborate closely with Marketing, E-commerce, and Merchandising teams to interpret briefs, align on objectives, and deliver on-brand campaigns under tight deadlines. I thrive in fast-paced retail and digital environments, translating evolving sportswear and sneaker trends into compelling visuals.

I specialize in brand identity, packaging, motion graphics, and scalable visual systems. I enjoy mentoring fellow designers, exploring custom illustration opportunities, and expanding brand identities with cohesive design language for both digital and print assets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Graphic Designer at Foot Locker

March 1, 2025 - Present

Designed high-volume, conversion-focused digital assets across homepage, landing pages, email, paid social, display, and PDP visuals. Collaborated cross-functionally with Marketing, E-commerce, and Merchandising teams to interpret and develop creative briefs, align on objectives, and deliver on-brand seasonal campaigns, product launches, and key retail moments under tight deadlines. Created compelling visual concepts and occasional custom illustrations for digital campaigns and merchandise, maintaining brand consistency while adapting to evolving sportswear and sneaker trends.

Lead Graphic Designer at Be Amazing Supplements

August 1, 2023 - March 1, 2024

Designed on-brand digital & print assets that fueled growth in a social-first DTC centric business. Executed seasonal social campaigns, product launches, and packaging initiatives tailored to female audience. Expanded brand visual identity with custom illustrations, typography, and retail-ready assets like gift boxes and stickers. Developed engaging motion graphics and edited social reels for Instagram and TikTok to boost brand visibility and audience engagement.

Art Director at Advanced Nutrients

June 1, 2021 - June 1, 2023

Partnered with senior executive to build and launch a new plant touching CPG brand in the competitive California retail market, shaping its brand identity and creative direction from concept to shelf. Worked directly with manufacturers to translate designs into compliant, retail-ready packaging and merchandise. Directed creation of packaging, retail displays, sales decks, social media, and merchandising collateral. Managed freelance creatives to deliver consistent brand assets.

Senior Graphic Designer at Twilio

August 1, 2020 - May 1, 2021

Produced branded environments, event visuals, and digital campaigns for Twilio signature client conferences. Balanced corporate guidelines with fresh creative approaches across OOH, print, and digital platforms. Collaborated with creative leadership and mentored junior designers to enhance execution.

Mid-Level Graphic Designer at Lord & Taylor

August 1, 2016 - February 1, 2019

Supported seasonal brand presentation across stores through in-store signage, social campaigns, web banners, and email marketing. Partnered with merchandising and marketing teams to execute seasonal rollouts across e-commerce and retail. Contributed to the redesign of the e-commerce platform, enhancing the online retail experience.