Imaad Shah

Led digital marketing across two premium brands (Villaro and Silfira Interiors), bringing Villaro’s Meta and social accounts in-house and establishing the marketing function. Planned and optimized Meta campaigns for awareness, Click-to-WhatsApp leads, and product inquiries; managed monthly budgets of ₹30K–₹50K per brand. Built reporting and set up separate Meta Business portfolios, ad accounts, and Pages. Directed content calendars including founder-led reels, product shoots, and AI-generated video; supported launches like Villaro’s Rooh Collection ahead of Diwali. Managed WordPress websites, SEO, landing pages, and case studies; developed a LinkedIn presence for architects and interior designers. Coordinated partner pitch materials and retail displays across seven locations, and built AI + Google Apps Script workflows.

Led digital marketing across two premium brands (VIllaro and Silfira Interiors). Brought Villaro’s Meta and social accounts in-house and established the marketing function. Planned and optimized Meta campaigns for awareness and Click-to-WhatsApp lead funnels, including one-of-one ready pieces, and managed monthly budgets of ₹30K–₹50K per brand. Built reporting for spend, reach, engagement, and leads; set up separate Meta Business portfolios, ad accounts, and Pages. Drove content calendars and founder-led reels with product shoots and AI-generated video/creative direction (including launching Villaro’s Rooh Collection ahead of Diwali). Managed WordPress websites, SEO, landing pages, and case studies; strengthened LinkedIn presence for architects and interior designers. Coordinated partner pitch materials and retail displays across seven locations and built AI and automation workflows using Google Apps Script and Google Workspace.

Led a team of approximately 10 across sales operations, client liaison, and commercial coordination. Managed key-account communication, briefs, expectations, and follow-through, using AI tools to accelerate research, drafting, and reporting.