- 1st Assistant Director
- 2D Animator
- Animation Director
- +7
Muhammad Abdullah Arshad
- Lahore, Gulberg III, Pakistan
- 3 projects
A Communication, Film & Multimedia Art professional with extensive experience in film production, social media campaigns, and AI visualization.
About
A Communication, Film & Multimedia Art professional with extensive experience in film production, social media campaigns, and AI visualization. I hold a Master’s in Multimedia Arts from the National College of Arts, Lahore and a BS in Computer and Information Sciences from PIEAS, Islamabad. Over the years, I’ve led various projects ranging from fashion campaigns to social impact films focusing on women’s issues.
I enjoy working creatively to bring stories to life, whether it’s directing music videos, producing brand campaigns, or supervising post-production. I’m passionate about using film and multimedia arts to make an impact and educate audiences while experimenting with the latest technologies in AI and animation.
- Joined July 2025
Skills· 11
Languages
- EnglishAdvanced
- UrduFluent
- Panjabi, PunjabiAdvanced
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Education
- Consumer Goods
- Professional Services
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Projects · 3
- 3D Animator
- 3D Visualizer
- Animator
- +7
Aleena styles gorgeous outfits in the new Nishat Store, Dolmen Mall, Lahore!
- Colourist
- Video Editor
- Videographer
Work experience· 10 roles
Head of Production · Happa Studios (Lahore-Pakistan)Jan 2025 – Jun 2024
Conceptualized and executed ideas for social media and launch campaigns. Led videography and photography teams delivering visual content for various brands including InDesign, Diamond Home, HLS, and others.
Photographer & Videographer · Master Group of Industries (Lahore-Pakistan)Oct 2023 – Oct 2024 · 1 yr 1 mo
Directed and handled cinematography and post-production for brand campaigns, including Women’s Day campaigns and TVC shoots for Moltyfoam. Produced still and video content for multiple brands under the Master Group.
Visiting Lecturer · National College of Arts (Lahore-Pakistan)Sep 2018 – Feb 2019 · 6 mos
Taught cinematography courses to MA Multimedia students, preparing lectures and practical demonstrations. Conducted assessments and supervised photography and cinematography projects.
Content Producer · Innovation District 92 (Lahore-Pakistan)Apr 2018 – Sep 2018 · 6 mos
Production Designer · Sherdil, Feature Film (Pakistan)Jan 2018 – Feb 2018 · 2 mos
Assistant Cinematographer · Pinky Memsaab, Feature Film (Dubai)Oct 2017 – Dec 2017 · 3 mos
Editor & Junior Color grade Artist · Checkpost (Lahore)Oct 2016 – Feb 2017 · 5 mos
Founder and Director (Communication Expert, Creative Director, Producer & Post Production Supervisor) · FunDoMental Films (Pakistan)Aug 2015 – Jun 2024 · 8 yrs 11 mos
Education
MA (M.Phil.) Multimedia Arts · National College of Arts, Lahore2013 – 2015
BS (Fellowship) Computer and Information Sciences · Pakistan Institute of Engineering and Applied Sciences (PIEAS)2007 – 2011
F.Sc (Pre Engineering) · Sadiq Public School, Bahawalpur2005 – 2007
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