A Communication, Film & Multimedia Art professional with extensive experience in film production, social media campaigns, and AI visualization. I hold a Master's in Multimedia Arts from the National College of Arts, Lahore and a BS in Computer and Information Sciences from PIEAS, Islamabad. Over the years, I've led various projects ranging from fashion campaigns to social impact films focusing on women's issues. I enjoy working creatively to bring stories to life, whether it’s directing music videos, producing brand campaigns, or supervising post-production. I’m passionate about using film and multimedia arts to make an impact and educate audiences while experimenting with the latest technologies in AI and animation.…

Muhammad Abdullah Arshad

A Communication, Film & Multimedia Art professional with extensive experience in film production, social media campaigns, and AI visualization. I hold a Master's in Multimedia Arts from the National College of Arts, Lahore and a BS in Computer and Information Sciences from PIEAS, Islamabad. Over the years, I've led various projects ranging from fashion campaigns to social impact films focusing on women's issues. I enjoy working creatively to bring stories to life, whether it’s directing music videos, producing brand campaigns, or supervising post-production. I’m passionate about using film and multimedia arts to make an impact and educate audiences while experimenting with the latest technologies in AI and animation.…

Available to hire

A Communication, Film & Multimedia Art professional with extensive experience in film production, social media campaigns, and AI visualization. I hold a Master’s in Multimedia Arts from the National College of Arts, Lahore and a BS in Computer and Information Sciences from PIEAS, Islamabad. Over the years, I’ve led various projects ranging from fashion campaigns to social impact films focusing on women’s issues.

I enjoy working creatively to bring stories to life, whether it’s directing music videos, producing brand campaigns, or supervising post-production. I’m passionate about using film and multimedia arts to make an impact and educate audiences while experimenting with the latest technologies in AI and animation.

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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Advanced

Work Experience

Founder and Director (Communication Expert, Creative Director, Producer & Post Production Supervisor) at FunDoMental Films (Pakistan)
August 1, 2015 - June 8, 2024
Led and managed a production company specializing in creative direction, animation consultancy, film project directing, client handling, and post-production supervision. Directed and produced social media campaigns and videos, including projects with NGOs on women's health issues and major corporate brand campaigns. Produced content for feature films, TVCs, music videos and fashion campaigns while experimenting with AI visualization and animation.
Head of Production at Happa Studios (Lahore-Pakistan)
January 1, 2025 - June 8, 2024
Conceptualized and executed ideas for social media and launch campaigns. Led videography and photography teams delivering visual content for various brands including InDesign, Diamond Home, HLS, and others.
Photographer & Videographer at Master Group of Industries (Lahore-Pakistan)
October 1, 2023 - October 31, 2024
Directed and handled cinematography and post-production for brand campaigns, including Women’s Day campaigns and TVC shoots for Moltyfoam. Produced still and video content for multiple brands under the Master Group.
Visiting Lecturer at National College of Arts (Lahore-Pakistan)
September 1, 2018 - February 28, 2019
Taught cinematography courses to MA Multimedia students, preparing lectures and practical demonstrations. Conducted assessments and supervised photography and cinematography projects.
Content Producer at Innovation District 92 (Lahore-Pakistan)
April 1, 2018 - September 30, 2018
Produced and directed video content including event coverage and informational documentaries targeting startup equity models and motivational video series.
Production Designer at Sherdil, Feature Film (Pakistan)
January 1, 2018 - February 28, 2018
Supervised set design and wardrobe for film production. Prepared VFX-ready chroma sets for shooting.
Assistant Cinematographer at Pinky Memsaab, Feature Film (Dubai)
October 1, 2017 - December 31, 2017
Managed camera logging and slating, assisted with light matching consultation during film production.
Editor & Junior Color grade Artist at Checkpost (Lahore)
October 1, 2016 - February 28, 2017
Edited various music videos and TV commercials. Managed company’s online portfolio.
Freelance Videographer & Photographer at Pakistan
January 1, 2014 - December 31, 2016
Provided videography and photography services for awareness events, documentaries, fashion travel films, and edited film festival highlight reels.
Freelance Communication Designer at Pakistan
January 1, 2008 - December 31, 2013
Worked on web UI design, branding, social media marketing, and advertising design projects.

Education

MA (M.Phil.) Multimedia Arts at National College of Arts, Lahore
January 1, 2013 - December 31, 2015
BS (Fellowship) Computer and Information Sciences at Pakistan Institute of Engineering and Applied Sciences (PIEAS)
January 1, 2007 - December 31, 2011
F.Sc (Pre Engineering) at Sadiq Public School, Bahawalpur
January 1, 2005 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Consumer Goods, Professional Services