Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Mansoor Abbas Shaikh, a results-driven Paid Social Specialist with 8+ years of experience in digital marketing, content creation, and paid social campaigns across Meta, TikTok, and Google platforms. I excel at video-first strategies (Reels, TikTok, YouTube Shorts), data-driven optimization, and aligning content with qualified lead generation and ROI improvements. From 2018 onward I’ve delivered growth across industries through SEO, social media, audience targeting, and performance analytics, with a focus on leading brands in real estate and technology. During 2024 I paused full-time work to complete my Canadian permanent residency and upskill with AI tools to enhance ads automation, strategy, and content creation.…Hi, I'm Mansoor Abbas Shaikh, a results-driven Paid Social Specialist with 8+ years of experience in digital marketing, content creation, and paid social campaigns across Meta, TikTok, and Google platforms. I excel at video-first strategies (Reels, TikTok, YouTube Shorts), data-driven optimization, and aligning content with qualified lead generation and ROI improvements. From 2018 onward I’ve delivered growth across industries through SEO, social media, audience targeting, and performance analytics, with a focus on leading brands in real estate and technology. During 2024 I paused full-time work to complete my Canadian permanent residency and upskill with AI tools to enhance ads automation, strategy, and content creation.

MANSOOR ABBAS SHAIKH

Digital Marketer, PPC Manager, Content Creator, +2





Hi, I'm Mansoor Abbas Shaikh, a results-driven Paid Social Specialist with 8+ years of experience in digital marketing, content creation, and paid social campaigns across Meta, TikTok, and Google platforms. I excel at video-first strategies (Reels, TikTok, YouTube Shorts), data-driven optimization, and aligning content with qualified lead generation and ROI improvements. From 2018 onward I’ve delivered growth across industries through SEO, social media, audience targeting, and performance analytics, with a focus on leading brands in real estate and technology. During 2024 I paused full-time work to complete my Canadian permanent residency and upskill with AI tools to enhance ads automation, strategy, and content creation.…Hi, I'm Mansoor Abbas Shaikh, a results-driven Paid Social Specialist with 8+ years of experience in digital marketing, content creation, and paid social campaigns across Meta, TikTok, and Google platforms. I excel at video-first strategies (Reels, TikTok, YouTube Shorts), data-driven optimization, and aligning content with qualified lead generation and ROI improvements. From 2018 onward I’ve delivered growth across industries through SEO, social media, audience targeting, and performance analytics, with a focus on leading brands in real estate and technology. During 2024 I paused full-time work to complete my Canadian permanent residency and upskill with AI tools to enhance ads automation, strategy, and content creation.

Available to hire

Hi, I’m Mansoor Abbas Shaikh, a results-driven Paid Social Specialist with 8+ years of experience in digital marketing, content creation, and paid social campaigns across Meta, TikTok, and Google platforms. I excel at video-first strategies (Reels, TikTok, YouTube Shorts), data-driven optimization, and aligning content with qualified lead generation and ROI improvements.

From 2018 onward I’ve delivered growth across industries through SEO, social media, audience targeting, and performance analytics, with a focus on leading brands in real estate and technology. During 2024 I paused full-time work to complete my Canadian permanent residency and upskill with AI tools to enhance ads automation, strategy, and content creation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Upskilling & Canadian Permanent Residency process at Self-Employed / Remote

September 1, 2024 - Present

Took dedicated time away from full-time employment to complete Canadian Permanent Residency process and settle personal logistics. During this period, upskilled in digital marketing and explored trending AI tools such as ChatGPT, LumaAI, Meta AI, NotebookLM, and other AI tools focusing on applications in ads, automation, workflow optimization, campaign strategies, performance analysis, and content creation.

Digital Media Planner at Autodata Solutions, Part of J.D. Power

September 1, 2022 - September 1, 2024

Oversaw $3M+ in ad spend across Google, Meta, TikTok, and DV360, integrating content creation workflows and short-form video strategies to boost engagement and qualified lead generation. Created, edited, and optimized short-form videos and ad creatives for 400+ monthly campaigns, increasing video view rates by 25% and enhancing engagement across Meta and TikTok channels. Boosted CTR by 120% and reduced CPC by 40% through advanced audience targeting, A/B testing, and bid optimization. Enhanced ROAS by 35% through data-driven ad optimization and creative testing. Delivered multi-channel advertising campaigns with 100% on-time execution and measurable ROI improvements. Developed strategies leveraging Reels, YouTube Shorts, and TikTok content to drive audience interaction and lead generation.

Digital Marketing Manager at BramhaCorp Ltd

January 1, 2019 - April 1, 2022

Strategized and implemented digital marketing initiatives encompassing SEO, paid social, content creation, email marketing, and display advertising for real estate projects. Generated 2,000+ qualified leads and 20+ monthly conversions through data-driven, content-optimized campaigns — including short-form video assets — resulting in $2M+ in monthly sales. Increased website traffic by ~10% monthly through technical SEO improvements and keyword optimization. Managed a $50,000 monthly ad budget, achieving a 30% increase in revenue and improved campaign ROI. Led a team of specialists to streamline daily marketing operations and maintain consistent performance across channels.

Deputy Manager – Digital Marketing at Vascon Engineers Ltd

August 1, 2017 - November 1, 2018

Developed and executed omnichannel digital campaigns, including Reels, TikTok videos, and visual ads, optimizing SEO and keyword targeting across platforms for real estate promotions. Planned and implemented marketing automation and paid media initiatives that tripled revenue and reduced cost-per-lead. Strengthened brand presence across Google Business Profile, social media channels, and content marketing platforms.

Assistant Manager – Digital Marketing at Kolte-Patil Developers Ltd

November 1, 2016 - August 1, 2017

Assisted with overall Digital Marketing Strategy & activities; created and executed lead generation calendar & increased revenue by ~25%. Assisted with the 10 on 10 digital campaign, delivering 19.5 million impressions and positive ad recall on YouTube; supported reporting dashboard setup and automation.

Senior Digital Marketing Executive at Midas Shelters Pvt. Ltd

January 1, 2015 - November 1, 2016

Sold 150+ units in a month from digital activations and media buying. Reduced cost of acquisition by 30% by optimizing Google and Facebook; collaborated with CRM to reduce lead leakage by 20% monthly.