MANSOOR ABBAS SHAIKH

Took dedicated time away from full-time employment to complete Canadian Permanent Residency process and settle personal logistics. During this period, upskilled in digital marketing and explored trending AI tools such as ChatGPT, LumaAI, Meta AI, NotebookLM, and other AI tools focusing on applications in ads, automation, workflow optimization, campaign strategies, performance analysis, and content creation.

Oversaw $3M+ in ad spend across Google, Meta, TikTok, and DV360, integrating content creation workflows and short-form video strategies to boost engagement and qualified lead generation. Created, edited, and optimized short-form videos and ad creatives for 400+ monthly campaigns, increasing video view rates by 25% and enhancing engagement across Meta and TikTok channels. Boosted CTR by 120% and reduced CPC by 40% through advanced audience targeting, A/B testing, and bid optimization. Enhanced ROAS by 35% through data-driven ad optimization and creative testing. Delivered multi-channel advertising campaigns with 100% on-time execution and measurable ROI improvements. Developed strategies leveraging Reels, YouTube Shorts, and TikTok content to drive audience interaction and lead generation.

Strategized and implemented digital marketing initiatives encompassing SEO, paid social, content creation, email marketing, and display advertising for real estate projects. Generated 2,000+ qualified leads and 20+ monthly conversions through data-driven, content-optimized campaigns — including short-form video assets — resulting in $2M+ in monthly sales. Increased website traffic by ~10% monthly through technical SEO improvements and keyword optimization. Managed a $50,000 monthly ad budget, achieving a 30% increase in revenue and improved campaign ROI. Led a team of specialists to streamline daily marketing operations and maintain consistent performance across channels.