I am a marketing professional with a proven track record in brand management, strategic planning, and cross-channel campaigns. I’ve built and scaled brands from concept to market, led digital and offline initiatives, and collaborated with partners to drive engagement. I thrive on turning insights into actionable strategies and love partnering with teams to create meaningful brand experiences.

Sidney Heliena Balajadia

I am a marketing professional with a proven track record in brand management, strategic planning, and cross-channel campaigns. I’ve built and scaled brands from concept to market, led digital and offline initiatives, and collaborated with partners to drive engagement. I thrive on turning insights into actionable strategies and love partnering with teams to create meaningful brand experiences.

Available to hire

I am a marketing professional with a proven track record in brand management, strategic planning, and cross-channel campaigns. I’ve built and scaled brands from concept to market, led digital and offline initiatives, and collaborated with partners to drive engagement. I thrive on turning insights into actionable strategies and love partnering with teams to create meaningful brand experiences.

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Language

English
Fluent
Tagalog
Fluent

Work Experience

Founder & Brand Strategist at Sasy Co / Passioné Co / Z’s Kitchen
December 31, 2024 - December 31, 2024
Built and managed multiple small brands from concept to market. Developed product positioning, promotional strategies, and customer retention campaigns. Led marketing planning, budgeting, and performance tracking.
Associate, Corporate Strategy & Business Development at Multiflex RNC Philippines (Uratex)
December 31, 2024 - December 31, 2024
Conducted market research to support business expansion and campaign development. Assisted in CSR marketing and corporate communications projects.
Marketing Manager at Empower Fitness Studio
November 30, 2024 - November 30, 2024
Lead strategic marketing campaigns across digital and offline channels. Manage Meta and Google Ads to optimize reach, conversions, and ROI. Plan and execute brand partnerships, influencer collaborations, and promotional initiatives.
Corporate Communications Specialist at Metro Bank Foundation
July 31, 2024 - July 31, 2024
Supported corporate campaigns through strategic communication planning. Assisted in public relations and social media strategies aligned with brand objectives.

Education

Bachelor of Science in Business Administration at National University, Manila
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail