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I am a Visual Designer with more than 8 years of experience shaping brands through design, strategy, and UX. I love turning insights into actionable, human-centered solutions that resonate with audiences and drive growth. My journey began in Industrial Design and progressed into strategic design, UX research, and branding, where I help organizations turn findings into clear, impactful actions. I thrive in collaborative environments, bringing together cross-functional teams to craft brand identities, product experiences, and service designs that are cohesive and forward-looking. I’m excited by challenges that push me to blend creativity with analytics to create meaningful impact.…I am a Visual Designer with more than 8 years of experience shaping brands through design, strategy, and UX. I love turning insights into actionable, human-centered solutions that resonate with audiences and drive growth. My journey began in Industrial Design and progressed into strategic design, UX research, and branding, where I help organizations turn findings into clear, impactful actions. I thrive in collaborative environments, bringing together cross-functional teams to craft brand identities, product experiences, and service designs that are cohesive and forward-looking. I’m excited by challenges that push me to blend creativity with analytics to create meaningful impact.

Iñaki Uriz

Graphic Designer, Brand Designer, Brand Strategist, +2

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I am a Visual Designer with more than 8 years of experience shaping brands through design, strategy, and UX. I love turning insights into actionable, human-centered solutions that resonate with audiences and drive growth. My journey began in Industrial Design and progressed into strategic design, UX research, and branding, where I help organizations turn findings into clear, impactful actions. I thrive in collaborative environments, bringing together cross-functional teams to craft brand identities, product experiences, and service designs that are cohesive and forward-looking. I’m excited by challenges that push me to blend creativity with analytics to create meaningful impact.…I am a Visual Designer with more than 8 years of experience shaping brands through design, strategy, and UX. I love turning insights into actionable, human-centered solutions that resonate with audiences and drive growth. My journey began in Industrial Design and progressed into strategic design, UX research, and branding, where I help organizations turn findings into clear, impactful actions. I thrive in collaborative environments, bringing together cross-functional teams to craft brand identities, product experiences, and service designs that are cohesive and forward-looking. I’m excited by challenges that push me to blend creativity with analytics to create meaningful impact.

Available to hire

I am a Visual Designer with more than 8 years of experience shaping brands through design, strategy, and UX. I love turning insights into actionable, human-centered solutions that resonate with audiences and drive growth. My journey began in Industrial Design and progressed into strategic design, UX research, and branding, where I help organizations turn findings into clear, impactful actions.

I thrive in collaborative environments, bringing together cross-functional teams to craft brand identities, product experiences, and service designs that are cohesive and forward-looking. I’m excited by challenges that push me to blend creativity with analytics to create meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Italian

Fluent

Work Experience

Brand and Innovation Strategist at Movopack

September 20, 2024 - Present

Provides businesses and consumers with sustainable, eco-friendly packaging featuring reusable products that reduce waste and support a circular economy. Led the development and implementation of a global maps system, optimizing customer experience by enabling easy access to postbox locations for returns across multiple countries, improving operational efficiency and brand engagement. Designed branded digital interfaces to create a seamless and intuitive customer experience, using a user-centered approach to address usability challenges and enhance interaction efficiency. Engaged with cross-functional teams to develop and implement solutions that streamlined workflows and improved service delivery outcomes. Collaborated with cross-functional teams to align product design with brand strategy, enhancing retail success. Recognized as Employee of the Year and twice as Employee of the Month.

Brand and Innovation Strategist at Paco Design Collaborative

September 20, 2023 - Present

A creative agency specializing in impactful brand identities, products, and experiences, blending strategic design with innovative solutions to connect with audiences. Led brand research initiatives to analyze market trends and consumer behaviors, uncovering actionable insights to guide client strategy and positioning. Developed branding insights reports and managed end-to-end workshops, guiding participants through trend identification and analysis to inform planning. Collaborated with cross-functional teams to align product design with brand strategy and enhance retail success.

Brand and Innovation Specialist at Paco Design Collaborative

September 20, 2023 - Present

Led development of a global maps system, optimizing customer experience by enabling easy access to postbox locations for returns; designed branded digital interfaces; created branded content for brand narrative and community building. Engaged with investor pitches and cross-functional teams to streamline processes.

Brand and Innovation Strategist at Remote Brandstar

January 20, 2022 - Present

A full-service marketing and branding agency specializing in tailored strategies to elevate brands through brand development, digital marketing, and media production. Produced strategic brand content for social media campaigns, enhanced engagement, and ensured alignment with core positioning. Created a comprehensive brand style guide to enforce consistency and streamline collaboration. Contributed to marketing strategy by aligning messaging with audience insights, strengthening customer engagement and brand positioning. Designed end-to-end brand experiences and prepared client presentations to ensure seamless product displays and outcomes. Recognized as Employee of the Year and twice as Employee of the Month.

Brand Strategist at Brandstar

January 1, 2022 - Present

Full-service marketing and branding agency specializing in tailored strategies to elevate brands through brand development, digital marketing, and media production. Developed strategic brand content for social media campaigns and created a comprehensive brand style guide to reinforce consistency and positioning.

Design Innovation Specialist II at Dynacraft Wheels

March 20, 2018 - Present

Led design and innovation initiatives for recreational products, developing more than 15 new products for the market and securing placement in major retailers by aligning product positioning with market trends.

Product Designer at DynaCraft Wheels

March 20, 2018 - Present

A leading brand in recreational products; developed and designed over 15 products that went to market, securing placement in major retailers such as Walmart, Target, and Amazon by aligning product positioning with market trends. Coordinated stakeholder management for client presentations and product displays, and partnered with cross-functional teams to align product design with brand strategy.