Tia Johnston

Led the development of visually compelling concepts for national retail brands, with a primary focus on Cricket Wireless across thousands of U.S. retail locations. Translated client objectives into impactful visual narratives spanning print, motion, and environmental graphics. Partnered with vendors, legal teams, photographers, and printers to execute work with precision. Initiated and produced a bi-monthly competitive analysis newsletter that evolved into key client-facing presentation material. Mentored junior designers and helped build a collaborative design culture. Played a pivotal role in Cricket Wireless brand refresh/reset efforts, contributing early concepts that advanced to final selection and implementation. Developed deep expertise in brand identity and guidelines, balancing innovation within strategic boundaries. Became the go-to resource for software adoption and troubleshooting, streamlining team workflows and managing/reorganizing released projects. Served as the primar

Worked with project and brand managers to meet client goals in a fast-paced, multi-cultural agency environment. Managed multiple client accounts and projects at the same time, delivering a range of creative assets including print advertisements, brochures, billboards, and WordPress-based website designs.

Supported project and brand managers while adhering to established brand guidelines and legal restrictions. Managed multiple client accounts and projects and produced a wide range of deliverables, including print advertisements, brochures, billboards, and WordPress-based website designs.