I create engaging, platform-optimized video content and manage the entire production process, from concept development and filming to editing, distribution, and performance analysis. I tailor storytelling techniques to each social network’s unique style and audience, ensuring maximum reach and engagement. My background includes work with Die Zeit (video podcast "Was Jetzt Die Woche), Deutsche Welle (Planner and editor of social channels Business and Life & Style, video production, RBB (Editor for instagram channel), WWF Germany focusing on social media strategy, vodcast formats, and cross-platform storytelling.…

Ina Rotter

PRO

I create engaging, platform-optimized video content and manage the entire production process, from concept development and filming to editing, distribution, and performance analysis. I tailor storytelling techniques to each social network’s unique style and audience, ensuring maximum reach and engagement. My background includes work with Die Zeit (video podcast "Was Jetzt Die Woche), Deutsche Welle (Planner and editor of social channels Business and Life & Style, video production, RBB (Editor for instagram channel), WWF Germany focusing on social media strategy, vodcast formats, and cross-platform storytelling.…

Available to hire

I create engaging, platform-optimized video content and manage the entire production process, from concept development and filming to editing, distribution, and performance analysis.

I tailor storytelling techniques to each social network’s unique style and audience, ensuring maximum reach and engagement. My background includes work with Die Zeit (video podcast "Was Jetzt Die Woche), Deutsche Welle (Planner and editor of social channels Business and Life & Style, video production, RBB (Editor for instagram channel), WWF Germany focusing on social media strategy, vodcast formats, and cross-platform storytelling.

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Language

German
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Beginner
Danish
Beginner

Work Experience

Editor / Producer (Live Podcast) at Was Jetzt - Die Woche
February 9, 2023 - February 10, 2023
Edited and produced live podcast segments for broadcast; involved in multi-platform distribution and coordination across teams.
App and Social Media Producer at Love Island Germany – itv
September 1, 2023 - November 30, 2023
Produced and managed social media content; contributed to format development and cross-platform distribution.
Format Developer at RBB (Rundfunk Berlin-Brandenburg)
February 9, 2021 - February 3, 2022
Developed formats and managed social media / social media editing; contributed to Lifestyle & Culture, Business, Environment, Science departments.
Social Media Editor at One Mom Show – WWF Germany
February 11, 2020 - February 8, 2021
Instagram channel management including content creation and editorial strategy.
Editor / Producer Video Podcast at Die Zeit (Media)
August 1, 2023 - Present
Editor/Producer for Video Podcast Was Jetzt - Die Woche; responsible for concept development, filming coordination, editing, distribution, and performance analysis across platforms; contributed to cross-cultural projects including a Greece-based element.
App and Social Media Producer at Love Island Germany – Deutsche Welle
September 1, 2023 - October 1, 2023
Developed and produced short-form app and social media content for Love Island Germany, covering platforms such as Instagram, YouTube, TikTok, Facebook, Twitter/X, and LinkedIn; coordinated across departments for timely releases.
Format Developer Vodcast & Social Media / Social Media Editor / Reporter at RBB, Berlin
September 1, 2021 - March 2, 2022
Led vodcast format development and social media strategy; served as Social Media Editor/Reporter across Life Style & Culture, Business, Environment, and Science departments.
Instagram Channel Social Media Editor / One Mom Show at WWF Germany
November 1, 2020 - August 31, 2021
Managed Instagram content for One Mom Show, driving audience engagement and story consistency.
Channel Manager / Facebook at WWF Germany
November 1, 2020 - August 31, 2021
Oversaw Facebook channel management for WWF Germany, coordinating content calendars and cross-platform promotion.

Education

Bachelor of Arts at North American Studies, Cultural Science, English Teaching
January 11, 1991 - December 3, 2008

Qualifications

Diversity Trainer Certificate
January 11, 2025 - June 3, 2025

Industry Experience

Media & Entertainment, Professional Services
    paper China tax on condoms - Youtube short

    Starting in January, China will slap a 13% VAT on condoms and contraceptives, ending a 30-year tax break. Births in the world’s second-largest economy have nearly halved in a decade, and the population is shrinking. But can a high VAT really solve the problem?

    paper TikTok video Dollar drop

    The US dollar is tanking — but is that good news for Europe, or a sign of worse to come? European consumers can be happy about cheap American goods, but exporters and manufacturers could struggle to compete.

    paper Video podcast Freaks No More

    Freaks No More! Is our video podcast on disability and inclusion. The show amplifies the voices of people with visible and invisible disabilities and neurodivergent brains. Each episode dives into real stories and what it really means to live beyond labels.

    Target audience: 14 -25 years old users from east European countries