Dear Hiring Manager,
I am writing to express my interest in this digital marketing project. I am a digital marketing graduate with hands-on experience managing paid media campaigns across Meta and Google Ads, optimizing web content for conversion, and translating performance data into clear strategy, which are all skills directly applicable to driving online sales and brand visibility for a premium retail brand.
Paid Media and Campaign Management: At byDhaaga, I managed 2 simultaneous Meta Ads campaigns by iterating on audience targeting and creatives, tripling impressions across both. I also built the brand’s Google Ads presence from scratch , establishing 2 campaigns across 4 ad groups and implementing full conversion tracking as sole contributor. I monitored CTR, CPC, and reach through Google Analytics (GA4) regularly, compiling performance reports and translating results into optimization decisions each cycle. Managing both paid search and paid social simultaneously while staying accountable to results is exactly what this project requires.
Content Distribution and Web Optimization: At NaachForFun, I distributed and adapted existing brand assets across Instagram, TikTok, YouTube, and email, where I customized formats, captions, and dimensions for each channel to maximize reach and engagement across 70+ pieces of content over 8 months. I also built and optimized client-facing web pages on Wix, improving layout, copy, and mobile responsiveness to support conversion goals. While I have not worked directly in Shopify my experience managing web content and optimizing for user experience transfers directly, and I am a fast learner with new platforms.
I am available for remote, flexible work and comfortable delivering within tight deadlines independently. I would welcome the opportunity to discuss how I can contribute to this project and can be reached at_Phone details not available. Sign in: https://www.twine.net/signup_ or Email not available. Sign in: https://www.twine.net/signup
Sincerely,
Inara Zayn
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