I am a trilingual PR and Marketing Communication Strategist with over 15 years of experience. My Caribbean roots contribute a unique creative perspective. I leverage artistic DNA with structured execution to deliver high-impact campaigns.

I am a trilingual PR and Marketing Communication Strategist with over 15 years of experience. My Caribbean roots contribute a unique creative perspective. I leverage artistic DNA with structured execution to deliver high-impact campaigns.

Available to hire

I am a trilingual PR and Marketing Communication Strategist with over 15 years of experience. My Caribbean roots contribute a unique creative perspective. I leverage artistic DNA with structured execution to deliver high-impact campaigns.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Fluent

Work Experience

Communication Strategist | Influencer Marketing & Media Lead at Swarovski · Spain & Portugal
August 7, 2025 - April 7, 2026
Developed the communication strategy and led influencer marketing initiatives aligned with global brand objectives.
PR, Digital Communication and Media Specialist at Swarovski · Spain & Portugal
January 1, 2022 - October 31, 2022
Managed PR strategy and executed campaigns generating significant media placements and ROI.
Public Relations Account Manager at Addiction Inc. · Puerto Rico
January 1, 2013 - January 1, 2015
Led PR campaigns and managed a team overseeing communications for multiple high-profile clients.
Advertising Account Executive at DDB Latina · Puerto Rico
January 1, 2010 - January 1, 2013
Coordinated advertising campaigns across various media, ensuring effective communication with clients.

Education

Master's Degree in International Relations at Institut d'Estudis Internacionals · Joint degree, Pompeu Fabra University & University of Barcelona
January 1, 2018 - December 31, 2018
Bachelor's Degree in Advertising & Public Relations at University of Puerto Rico, Río Piedras
January 1, 2005 - January 1, 2009

Qualifications

Licensed PR Professional
January 1, 2016 - June 3, 2026
Strategic Digital Media Marketing Certification
January 1, 2022 - June 3, 2026
Shopify Expert Certification
January 1, 2022 - June 3, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail