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Hello! I’m Inayat Kaur, a social media and content strategy professional with 6+ years of experience building multi-market strategies across consumer and lifestyle brands. I’m passionate about purpose-driven brands and building online communities that advocate for meaningful change. I excel at growing engaged communities, executing influencer campaigns, optimizing performance through data-led insights, and translating complex brand narratives into clear, compelling storytelling. I collaborate with creators and stakeholders to deliver consistent, high-impact content across channels.…Hello! I’m Inayat Kaur, a social media and content strategy professional with 6+ years of experience building multi-market strategies across consumer and lifestyle brands. I’m passionate about purpose-driven brands and building online communities that advocate for meaningful change. I excel at growing engaged communities, executing influencer campaigns, optimizing performance through data-led insights, and translating complex brand narratives into clear, compelling storytelling. I collaborate with creators and stakeholders to deliver consistent, high-impact content across channels.

Inayat Kaur

Brand Strategist, Marketing Strategist, Content Strategist, +2

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Hello! I’m Inayat Kaur, a social media and content strategy professional with 6+ years of experience building multi-market strategies across consumer and lifestyle brands. I’m passionate about purpose-driven brands and building online communities that advocate for meaningful change. I excel at growing engaged communities, executing influencer campaigns, optimizing performance through data-led insights, and translating complex brand narratives into clear, compelling storytelling. I collaborate with creators and stakeholders to deliver consistent, high-impact content across channels.…Hello! I’m Inayat Kaur, a social media and content strategy professional with 6+ years of experience building multi-market strategies across consumer and lifestyle brands. I’m passionate about purpose-driven brands and building online communities that advocate for meaningful change. I excel at growing engaged communities, executing influencer campaigns, optimizing performance through data-led insights, and translating complex brand narratives into clear, compelling storytelling. I collaborate with creators and stakeholders to deliver consistent, high-impact content across channels.

Available to hire

Hello! I’m Inayat Kaur, a social media and content strategy professional with 6+ years of experience building multi-market strategies across consumer and lifestyle brands. I’m passionate about purpose-driven brands and building online communities that advocate for meaningful change. I excel at growing engaged communities, executing influencer campaigns, optimizing performance through data-led insights, and translating complex brand narratives into clear, compelling storytelling. I collaborate with creators and stakeholders to deliver consistent, high-impact content across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Spanish; Castilian

Advanced

Dutch

Advanced

Work Experience

Account Director, Communications & Content Strategy at Longform

July 1, 2022 - Present

Built and executed integrated social media strategies for global luxury and lifestyle brands, translating brand positioning into platform-specific content pillars. Advised senior stakeholders on annual brand + social communication strategy, translating positioning into campaign narratives, content pillars, and creator collaborations (40+ partners) that improved consistency and impact across markets. Secured 120+ earned media placements per client annually, strengthening brand visibility and share of voice. Led Instagram Story storytelling for major launch moments (COS India flagship), building content plan around key beats (teasers, launch week), contributing to 4,136,844 impressions and 200+ coverage pieces; managed a team of 3 and a €100,000 budget. Managed influencer marketing end-to-end with 10+ creators for Pottery Barn, generating 5M+ impressions and increasing brand awareness by 25%. Executed a media relations campaign for the India Art Fair, securing 150+ media placements acr

Branding Associate at Mobile Premier League

November 1, 2021 - July 1, 2022

Led social media content strategy and campaign execution to scale MPL's global Brand Value Proposition across Indonesia, India, and the U.S., driving 30–55% engagement growth through platform-native content and community-led storytelling. Owned internal communications and employer branding on Instagram and LinkedIn, building an employee-generated content program and cadence; increased participation and improved employee satisfaction by 15% over 10 months.

Head of Content Strategy at Amplify Media

February 1, 2021 - November 1, 2021

Managed 25+ client social media accounts across retail, hospitality and consumer brands; oversaw publishing schedules and content calendars across platforms. Developed integrated paid, owned and earned strategies, contributing to increased site traffic and brand visibility. Implemented data-driven content optimization, driving measurable growth and improving campaign performance; led cross-functional collaboration between creative, account, and digital teams to execute social campaigns at scale.

Senior Content Strategist at Amplify Media

June 1, 2017 - August 1, 2019

Developed platform-native brand storytelling across Facebook, Instagram, and Twitter for 15+ consumer brands, ensuring cohesive positioning and clear value communication. Executed SEO-led content strategies, achieving high-priority keyword rankings on Google's first page within defined timelines. Supported campaign rollouts by preparing content briefs, coordinating asset requirements, and maintaining brand guideline adherence. Contributed to research and trend analysis to identify category opportunities and strengthen competitive differentiation.