I’m an Art Director with 5+ years of experience building brand systems and campaign creative across digital, social, and integrated platforms. My work sits at the intersection of brand and performance—developing visual identities and campaign systems that are both distinct and scalable. I’m interested in how brands show up consistently across touchpoints, from large-scale campaigns to fast-moving, iterative environments. At Pixel NY, I’ve led creative for global clients including Canon and JBL, translating strategy into cohesive visual direction and high-performing creative. My work has contributed to measurable growth, including up to 955% ROAS and significant revenue lift across campaigns. Alongside my full-time role, I collaborate with select clients such as T-Mobile and Formula 1, developing brand identities, campaigns, and digital assets across a range of formats. I’m particularly interested in brand building, visual systems, and campaign work that balances clarity, performance, and cultural relevance.

Cross Bernal

I’m an Art Director with 5+ years of experience building brand systems and campaign creative across digital, social, and integrated platforms. My work sits at the intersection of brand and performance—developing visual identities and campaign systems that are both distinct and scalable. I’m interested in how brands show up consistently across touchpoints, from large-scale campaigns to fast-moving, iterative environments. At Pixel NY, I’ve led creative for global clients including Canon and JBL, translating strategy into cohesive visual direction and high-performing creative. My work has contributed to measurable growth, including up to 955% ROAS and significant revenue lift across campaigns. Alongside my full-time role, I collaborate with select clients such as T-Mobile and Formula 1, developing brand identities, campaigns, and digital assets across a range of formats. I’m particularly interested in brand building, visual systems, and campaign work that balances clarity, performance, and cultural relevance.

Available to hire

I’m an Art Director with 5+ years of experience building brand systems and campaign creative across digital, social, and integrated platforms.

My work sits at the intersection of brand and performance—developing visual identities and campaign systems that are both distinct and scalable. I’m interested in how brands show up consistently across touchpoints, from large-scale campaigns to fast-moving, iterative environments.

At Pixel NY, I’ve led creative for global clients including Canon and JBL, translating strategy into cohesive visual direction and high-performing creative. My work has contributed to measurable growth, including up to 955% ROAS and significant revenue lift across campaigns.

Alongside my full-time role, I collaborate with select clients such as T-Mobile and Formula 1, developing brand identities, campaigns, and digital assets across a range of formats.

I’m particularly interested in brand building, visual systems, and campaign work that balances clarity, performance, and cultural relevance.

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Language

English
Fluent

Work Experience

Associate Art Director at Pixel NY
March 1, 2022 - Present
Lead development of brand and campaign systems across digital, social, and integrated channels for clients including Canon and JBL; translated strategic frameworks into scalable visual identities and creative platforms; directed performance and brand campaigns resulting in up to 955% ROAS and 441% revenue growth; built modular creative systems that improved campaign efficiency while maintaining brand consistency; productions ranged from $30K to $1M+, aligning teams across concept, production, and delivery; partnered with strategy and media teams to refine positioning and ensure alignment across audience, message, and execution; presented work to stakeholders to articulate both creative rationale and business impact.
Independent Consultant at Independent Consulting
March 1, 2022 - Present
Partner with select clients including T-Mobile and Formula 1 on brand identity and campaign development; design flexible visual systems applied across digital, CRM, and print environments; lead end-to-end projects, ensuring cohesion from concept through final execution.

Education

BFA at San Diego State University
January 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services