Indah Yoti Sari

Developed and executed integrated digital marketing strategies across four digital platforms to strengthen brand awareness. Planned and published 25+ content pieces monthly, supporting consistent brand communication and audience engagement. Conducted competitor analysis and consumer research to identify market opportunities and inform strategy. Collaborated with cross-functional teams to deliver campaigns aligned with business objectives. Improved Instagram engagement by 18% through audience-focused content optimization and performance monitoring, analyzing results with Meta Business Suite and Google Analytics to optimize future effectiveness.

Sourced and identified 300+ qualified professionals using LinkedIn Recruiter and SalesQL. Managed candidate databases across multiple executive recruitment projects. Established communication with senior-level candidates to strengthen talent pipelines and business relationships. Maintained sourcing reports and recruitment pipelines to improve efficiency and progress tracking, and collaborated with consultants to deliver client-focused talent solutions.

Edited and developed PowerPoint pitch decks for clients (including El Asador), providing strategic recommendations for captions and hashtags. Researched and shortlisted 50+ KOL profiles based on audience demographics and campaign objectives. Conducted SEM and SEO analysis on Google Ads and Meta, monitoring follower, like, and comment growth. Designed and managed a comprehensive content plan for clients’ social media presence.