Indra Irwan Mohd Sari
I’m a creative strategist, writer, and content lead with 15 years of experience helping brands find sharper, more compelling ways to communicate.
About
I’m a creative strategist, writer, and content lead with 15 years of experience helping brands find sharper, more compelling ways to communicate. I’ve led regional content teams, shaped brand strategies, written for audiences from Kuala Lumpur to the US, and won more pitches than I’ve lost. I work especially well on difficult briefs, tight timelines, and projects that need both strategic thinking and strong execution.
- 16 years' experience
- Joined September 2026
Skills· 8
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Retail
- Transportation & Logistics
- Consumer Goods
- Telecommunications
- Financial Services
- Education
- Travel & Hospitality
- Healthcare
More experts in Kuala Lumpur, Malaysia
Work experience· 10 roles
Provide freelance creative strategy, copywriting, translation, and creative direction for brands and boutique agencies. Lead pitches, develop campaign ideas, and deliver end-to-end creative work with minimal guidance. Also run a mindfulness practice and related content projects.
Led regional content strategy, team direction, and execution across Singapore and Malaysia. Delivered a new brand mascot launch, a work automation pilot, and a full brand voice overhaul for new verticals. Managed work across multiple partner agencies simultaneously.
Delivered fast-turnaround creative and strategy for pitches and daily work across a growing client roster. Handled ideation, copywriting, and digital strategy from concept through execution.
Education
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