Available to hire
Hi, I’m Indraneel Katta Balaji, a UI/UX and Product Designer with 5+ years of experience crafting user-centered interfaces for web and mobile apps. I have collaborated across Construction, E-commerce, Finance, and Sports to improve usability, accessibility, and overall task efficiency. I excel at user research, creating personas, journey maps, IA, sitemaps, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, Miro, Hotjar, and Google Analytics.
I enjoy turning insights into intuitive designs and strong design systems. I communicate clearly with cross-functional teams to align with project goals and deliver high-quality assets on schedule, including logos, banners, landing pages, icons, and scalable components. I thrive in fast-paced environments and am passionate about delivering delightful experiences that meet business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX Designer Consultant at Amazon
August 1, 2025 - October 27, 2025Designed and delivered critical UX artifacts across BIM-related systems, improving onboarding, approval workflows, dashboards, and Autodesk product subscription and access management using Figma, Miro, and Cedric. Conducted UX research and usability testing, identifying pain points and refining designs to optimize workflows, resulting in a 25% improvement in APOC, senior, and finance leader approvals. Led user onboarding design and platform redesign, migrating from Salesforce UI to Amazon’s Cloudscape Design System for visual consistency, usability, and seamless project access. Created visual and UX assets for an application serving 50,000+ users, including logos, landing pages, banners, user flows, site maps, and information architecture, supporting both marketing and product goals. Delivered 500+ high-fidelity screens and 30+ user flows, accelerating design-to-development handoffs and simplifying onboarding, financial data entry, and project access management while ensuring complia
User Experience Designer at Ole Ole Sport
July 31, 2025 - July 31, 2025Key features: Real-time scores, event ticket purchasing, live betting, ride-booking integration, branded merchandise, NFTs, podcasts, and fan-engagement tools inspired by Twitter and Instagram. Conducted user research and usability testing, refining designs and improving task completion rates by 25%. Enhanced team productivity by 30% through Jira integration, streamlining workflows and cross-department collaboration. Delivered 30+ high-fidelity screens weekly, leading a team of four designers to ensure consistency and scalability across mobile, tablet, and web. Developed a scalable design system with 200+ UI components and a comprehensive style guide based on atomic design, reducing project turnaround by 40%. Applied mobile-first design, optimizing experiences for tablet and web, driving a 30% increase in user engagement, and reducing handoff time by 25% using Figma.
Product Designer at IBM
August 1, 2024 - August 1, 2024Led ERP system redesign, collaborating with product managers, UX designers, researchers, architects, and engineers to gather requirements and define project scope, aligning with user needs and business objectives. Conducted user research (surveys, interviews, usability tests) with 50+ employees and stakeholders, identifying pain points and reducing navigation complexity by 25%. Developed user personas and journey maps based on research data, shaping a user-centric design process and leading to a 20% increase in design relevance and usability. Designed low-fidelity wireframes and high-fidelity prototypes using Adobe XD and Sketch, iterating on solutions that improved user task efficiency by 30%. Created and maintained a design system with UI components, patterns, and guidelines in Sketch, streamlining design consistency and reducing implementation time by 15%. Redesigned ERP system navigation flows, simplifying workflows and reducing task completion times by 30% with clear labels, acces
UI UX Designer at Deloitte
June 30, 2022 - June 30, 2022Designed a cloud-based collaboration tool for 5,000+ users, optimizing task management and team communication to improve collaboration efficiency. Conducted user research via surveys, interviews, and focus groups with 50+ stakeholders, identifying pain points and improving user satisfaction. Performed competitive analysis & SWOT analysis of industry-leading tools, informing design decisions and enhancing market positioning, contributing to a 15% increase in engagement. Developed personas and user journey maps, ensuring the design catered to varied user needs and improving engagement by 20%. Created wireframes, interactive prototypes, and high-fidelity mockups using Figma, Adobe XD, reducing approval time by 40% and improving retention by 15%. Conducted usability testing with 100+ users, optimizing task flows and reducing task completion time by 30%. Optimized user flows and information architecture, reorganizing navigation to reduce cognitive load and navigation errors by 15%, while in
Education
Master of Science in Computer Science at Illinois Institute of Technology
January 11, 2030 - October 27, 2025Bachelor of Computer Science Engineering at Gandhi Institute of Technology & Management
January 11, 2030 - October 27, 2025Qualifications
Google UX Design Professional Certificate
January 11, 2030 - October 27, 2025Microsoft UX Design Professional Certificate
January 11, 2030 - October 27, 2025IBM Enterprise Design Thinking Practitioner
January 11, 2030 - October 27, 2025California Institute of the Arts UI/UX Design
January 11, 2030 - October 27, 2025Microsoft Certified Azure Fundamentals
January 11, 2030 - October 27, 2025Industry Experience
Real Estate & Construction, Software & Internet, Financial Services, Media & Entertainment, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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