Ineda Nastimi

Analyzed and structured over 1 million files of legacy data to identify usage patterns, redundancies, and critical information for SharePoint migration projects. Translated complex data sets into clear, user-friendly structures and summaries to support migration. Designed and implemented SharePoint information architecture, including folder structures, naming conventions, and metadata standards to improve accessibility and consistency. Developed guidelines and best practices for storing, managing, and retrieving information efficiently. Collaborated with Internal Communications team on UX design for the new SharePoint portal, supporting wireframes and layout improvements using Figma.

Scaled verified Google Ads business accounts from 10 to 64%, strengthening account compliance and campaign reliability. Coordinated cross-functional project tasks and timelines, ensuring alignment between junior team members and management. Created, managed, and optimized Google Ads campaigns, including keyword analysis and performance tracking. Conducted market and SERP research to generate data-driven blog and video content ideas.

Handled professional communication with tenants and prospective clients via phone and email. Supported leasing processes by coordinating documentation and internal follow-ups.