I'm a communications and marketing professional with over 7 years of experience across the cultural, music, events and digital communications sectors. I specialize in developing and implementing communication strategies, media relations, digital marketing campaigns, content creation, and project coordination to boost visibility, engagement and audience reach for festivals, cultural organizations, artists and startups.…

Ines Silva

I'm a communications and marketing professional with over 7 years of experience across the cultural, music, events and digital communications sectors. I specialize in developing and implementing communication strategies, media relations, digital marketing campaigns, content creation, and project coordination to boost visibility, engagement and audience reach for festivals, cultural organizations, artists and startups.…

Available to hire

I’m a communications and marketing professional with over 7 years of experience across the cultural, music, events and digital communications sectors.

I specialize in developing and implementing communication strategies, media relations, digital marketing campaigns, content creation, and project coordination to boost visibility, engagement and audience reach for festivals, cultural organizations, artists and startups.

See more

Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Freelance Marketing & Communications Specialist at Sara HACCP
January 1, 2026 - Present
Execution of digital campaigns (Instagram and email marketing); creation and adaptation of visual content and assets; website restructuring focused on conversion optimization; lead generation and qualification; SEO-oriented article writing and content optimization; social media strategy and community management; coordination of CRM and audience segmentation; event and cultural project support.
Communications Coordinator at Palko.ai
January 1, 2024 - December 31, 2025
Planned and executed communications strategies for represented artists; coordinated press campaigns; produced promotional content and supported digital communications initiatives; organized national tours and concert logistics.
Communications & Marketing Consultant at Cosmic Burger (FENDA Festival & Este Oeste Festival)
January 1, 2023 - December 31, 2025
Led communications for cultural festivals including FENDA and Este Oeste; developed promotional campaigns before, during and after events; coordinated event coverage and audience engagement initiatives.
Festival Communications & Content Lead at Cosmic Burger Festival
January 1, 2023 - Present
Planning and execution of digital communications strategy and content development; social media management; editorial planning; press relations; interview coordination; partner activations; live event coverage; development of visibility strategies for artists and labels within the digital ecosystem.
Arts and Citizenship Teacher at Independent / Freelance
January 1, 2023 - January 1, 2025
Planning and delivery of lessons and activities for primary school students. Educational content planning, group management, and facilitation of collaborative activities. Development and implementation of educational projects.
Educational Project Facilitator at Music Declares Emergency Portugal
January 1, 2022 - Present
Designed and delivered educational activities for primary school students; focused on citizenship, creativity and artistic expression; facilitated collaborative learning environments and promoted social, creative and participatory skills.
Freelance Communications & PR Specialist at Cosmic Burger
January 1, 2022 - January 1, 2025
Development and execution of communications strategies and press relations for artists and cultural projects; creation of content and digital campaigns focused on growth and visibility; management of social media channels and campaigns; development of audience growth strategies for artists and labels within the digital music ecosystem.
Communications & Audience Development at Music Declares Emergency Portugal
January 1, 2022 - Present
Coordination of awareness campaigns, workshops, and talks on sustainability in the music industry; community management and institutional communications; event planning and outreach.
Co-founder, Project Manager & Spokesperson at Music Declares Emergency Portugal
January 1, 2022 - Present
Coordination of awareness campaigns, workshops and talks on sustainability in the music industry. Community management and institutional communication. Planning, organization, and follow-up of cultural and educational initiatives. Co-founder, project manager, and spokesperson.
Arts & Citizenship Teacher at Palko AI
January 1, 2021 - January 1, 2022
Planning and delivery of lessons and activities for primary school students; educational content planning, group management, and facilitation of collaborative activities; development and implementation of educational projects.
Marketing & Communications Lead at One Level Up Music
January 1, 2019 - December 31, 2024
Led communications for artists, record labels and music industry projects; managed digital marketing campaigns; content creation; social media channels and campaign launches; integrated AI and automation tools to improve efficiency.
Freelance Communications & Marketing Consultant at Independent / Self-employed
January 1, 2019 - Present
Developed communications strategies and media relations plans for cultural organizations, festivals and music industry projects. Delivered campaigns for organizations such as AMEI and Music Moves Europe Awards; planned digital campaigns; managed content creation, social media channels and campaign launches; coordinated media relations at national and international levels.
Artist Relations & Digital Music Projects Coordinator at One Level Up Music
January 1, 2019 - January 1, 2024
Coordination and execution of artist releases and digital music projects; management of social media channels and digital marketing campaigns; development and implementation of visibility and audience growth strategies in the digital music ecosystem.
Freelance Communications Strategist and Press Relations for Artists and Cultural Projects at Freelance
January 1, 2019 - January 1, 2024
Creation of content and digital campaigns focused on impact and visibility. Management of communications, marketing and public relations for artists and cultural projects.
Coordinator, Artist Releases & Digital Music Projects at One Level Up Music
January 1, 2019 - January 1, 2024
Coordination and execution of artist releases and digital music projects. Management of social media channels and digital marketing campaigns focused on growth and engagement. Development of visibility strategies for artists and labels within the digital music ecosystem.
Communications, Marketing, Public Relations, and Press Management at One Level Up Music
January 1, 2019 - Present
Coordinate communications, marketing, and press management for artists and music projects; manage social media and digital campaigns; oversee institutional communication and community management; plan and deliver talks/workshops on sustainability in the music industry; website management and overall content coordination.
Press & Promotional Strategies Lead at Lusitanian Music Publishing
January 1, 2018 - January 1, 2020
Development of press and promotional strategies for artists and cultural projects; increasing media visibility and audience reach; event organization and tour logistics; media relations and content coordination.
Communication Coordinator at Lusitanian Music Publishing
January 1, 2018 - January 1, 2020
Development of press and promotional strategies for artists, increasing media visibility and audience reach. Organization of events and management of tour logistics. Creation of content and coordination of integrated communication campaigns across multiple platforms.
Communications & Program Coordination at Universitat Abat Oliba
January 1, 2001 - January 1, 2003
Advertising and Public Relations program management; coordination of educational programs and activities; support for student projects and events.

Education

Master's Degree in Strategic Public Relations Management at Escola Superior de Comunicação Social, Lisboa
January 1, 2018 - January 1, 2021
Advertising and Public Relations Program at Universitat Abat Oliba, Barcelona
January 1, 2017 - January 1, 2018
Bachelor’s Degree in Public Relations and Corporate Communications at Escola Superior de Comunicações Social, Lisbon, Portugal
January 1, 2015 - December 31, 2018

Qualifications

Master's Degree in Strategic Public Relations Management
January 1, 2017 - January 1, 2018
Bachelor's Degree in Public Relations and Corporate Communications
January 11, 2030 - May 22, 2026
Master's Degree in Strategic Public Relations Management
January 1, 2018 - January 1, 2021
Advertising and Public Relations Program
January 1, 2017 - January 1, 2018

Industry Experience

Media & Entertainment, Professional Services, Education, Non-Profit Organization, Travel & Hospitality

Skills

Experience Level