Hello! I’m Mateu Lobão, a marketing and copywriting professional based in Aveiro, Portugal. I specialize in crafting engaging digital content, managing social media presence, and creating messages that resonate with audiences across brands. I enjoy turning ideas into clear, impactful communications and vibrant campaigns that drive results. With experience across fashion, tech, and education sectors, I combine creativity with analytics to optimize newsletters, websites, and campaigns. I’m multilingual (English and German) with a strong background in languages and culture, which helps me connect with diverse audiences and collaborate effectively with cross-functional teams.

Inês Mateus Lobão

Hello! I’m Mateu Lobão, a marketing and copywriting professional based in Aveiro, Portugal. I specialize in crafting engaging digital content, managing social media presence, and creating messages that resonate with audiences across brands. I enjoy turning ideas into clear, impactful communications and vibrant campaigns that drive results. With experience across fashion, tech, and education sectors, I combine creativity with analytics to optimize newsletters, websites, and campaigns. I’m multilingual (English and German) with a strong background in languages and culture, which helps me connect with diverse audiences and collaborate effectively with cross-functional teams.

Available to hire

Hello! I’m Mateu Lobão, a marketing and copywriting professional based in Aveiro, Portugal. I specialize in crafting engaging digital content, managing social media presence, and creating messages that resonate with audiences across brands. I enjoy turning ideas into clear, impactful communications and vibrant campaigns that drive results.

With experience across fashion, tech, and education sectors, I combine creativity with analytics to optimize newsletters, websites, and campaigns. I’m multilingual (English and German) with a strong background in languages and culture, which helps me connect with diverse audiences and collaborate effectively with cross-functional teams.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced
German
Advanced

Work Experience

Product Copywriter at Farfetch Group
January 1, 2023 - December 31, 2023
Visual Account Manager: Copywriting (social media and magazine); Support and management in the creation of websites for different brands; Client management; Strategy and communication; Newsletter.
Marketing Digital at Blue Bolt Academy
January 1, 2023 - December 31, 2023
Marketing digital: Social media; Copywriting; Email marketing; Newsletter; Content creation; Metrics analysis.
Markets Studies Researcher at Multidados
January 1, 2022 - December 31, 2022
Creation of a project on the themes of cruelty-free, sustainable fashion and vegetarian/vegan food; Research; Data analysis.
Marketing & Social Media Consultant at Multiplos
January 1, 2020 - December 31, 2020
Marketing and social media consulting.
Front Office & Social Media Coordinator at OMA - Oficina de Música de Aveiro
January 1, 2020 - December 31, 2020
Front Office and social media.
General Staff at Zig-zag Café
January 1, 2018 - December 31, 2019
Customer service and general operations in a café setting.
Copywriter at L4D - Web Agency
January 1, 2015 - December 31, 2016
Content creation and copywriting for clients and websites.
Retail Associate at ZARA
January 1, 2017 - December 31, 2017
Retail responsibilities including customer service and merchandising.
Sales Assistant at Levi's Amoreiras
January 1, 2015 - December 31, 2015
Sales and customer service.
Event / Exhibition Assistant at SISA - Feira Internacional Digital Skills
January 1, 2015 - December 31, 2015
Event-related tasks and support for the international digital skills fair.

Education

Master in Marketing at Instituto Superior de Contabilidade e Administração de Aveiro (ISC UA)
January 1, 2023 - January 1, 2024
Degree in Languages, Literatures and Cultures (English and German) at University of Aveiro
January 1, 2023 - January 1, 2024
UX/UI Design Course at EDIT (Disruptive Digital Education)
January 1, 2024 - March 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet