SEO content writer with 8+ years of experience driving top SERP rankings and improving organic visibility through compelling, search-focused copy. Experienced with keyword research and on-page SEO, plus 6+ years of experience in copywriting across multi-format content (blogs, case studies, guides, landing pages, and more).

Inês Morais

SEO content writer with 8+ years of experience driving top SERP rankings and improving organic visibility through compelling, search-focused copy. Experienced with keyword research and on-page SEO, plus 6+ years of experience in copywriting across multi-format content (blogs, case studies, guides, landing pages, and more).

Available to hire

SEO content writer with 8+ years of experience driving top SERP rankings and improving organic visibility through compelling, search-focused copy. Experienced with keyword research and on-page SEO, plus 6+ years of experience in copywriting across multi-format content (blogs, case studies, guides, landing pages, and more).

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
Portuguese
Fluent

Work Experience

SEO-optimized content (multiple clients/projects)
January 1, 2018 - January 1, 2023
Created SEO-optimized content across a diverse portfolio covering health and social issues, childcare, travel/tourism in Lisbon, RV/lifestyle content, and minimalist living topics. Worked on blog articles, travel guides, review articles, press articles, landing pages, and subject-matter expert interviews. Conducted in-depth keyword research and topic identification to support content pillars and improve search performance.
SEO Content Writer
January 1, 2018 - Present
Developed SEO-focused content strategy and keyword-driven articles to improve rankings and organic traffic. Built topic clusters and content pillars through in-depth keyword research and ideation, covering subjects such as pet health/technology (including pet safety and tech usage for prevention), ad fraud, and sleep health. Produced multi-format deliverables including blog articles, guides, case studies, landing pages, product reviews (including Amazon-style review content), and press/landing/location pages. Used SEO tools such as Semrush, Surfer SEO, AnswerThePublic, Ahrefs, and worked with CMS platforms including WordPress. Delivered on-page SEO tasks like on-page optimization and keyword targeting while maintaining engaging writing tailored to target audiences.
SEO Content Writer at Inês Morais (freelance)
January 1, 2018 - Present
Develops SEO-optimized content for Portuguese-language audiences, combining keyword research, on-page SEO, and multi-format content production (blog articles, case studies, landing pages, guides, and product/review content). Has consistent success in achieving top SERP rankings and increasing organic visibility. Experienced with SEO tools such as Semrush, SurferSEO, AnswerThePublic, Ahrefs and with CMS workflows including WordPress. Projects include: Mavem Pet (2024-2026) focusing on pet health and pet safety topics; Spider AF (2024-2025) content for anti-fraud and multi-format content creation; Dormir Melhor (2024) sleep health content; and Prohc camp (2021-2024) working with multiple clients and diverse topics such as sports, software development, mobile/web apps, and blockchain. Additional work includes tourism content for Lovin Lisboa (2021-2023) and travel/RV lifestyle content for India Campers (2021-2023), as well as minimalistic lifestyle and road-related content for Minimalist

Education

Degree in Languages, Literatures, and Culture at University of Lisbon
January 1, 2015 - December 31, 2019
Degree in Languages, Literatures, and Culture at University of Lisbon
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Travel & Hospitality, Software & Internet, Media & Entertainment, Financial Services, Professional Services, Retail