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Hi, I’m Maria Inês Pais, a Product Designer with 10+ years of experience in digital design and art direction, working across B2B/B2C, automotive, telecom, and digital marketing. I enjoy hands-on involvement in UI/UX, design systems, prototyping, and HMI interfaces, delivering end-to-end campaigns and scalable UI patterns for diverse brands. I’m known for a collaborative, detail‑oriented approach and a strong foundation in typography, color theory, and visual hierarchy. When I’m not solving design challenges, I love crafts like knitting and crochet, reading, cooking, swimming, and attending music festivals and concerts. Off the clock, I enjoy long walks and exploring new creative hobbies, always looking for ways to blend craft with digital experiences.…Hi, I’m Maria Inês Pais, a Product Designer with 10+ years of experience in digital design and art direction, working across B2B/B2C, automotive, telecom, and digital marketing. I enjoy hands-on involvement in UI/UX, design systems, prototyping, and HMI interfaces, delivering end-to-end campaigns and scalable UI patterns for diverse brands. I’m known for a collaborative, detail‑oriented approach and a strong foundation in typography, color theory, and visual hierarchy. When I’m not solving design challenges, I love crafts like knitting and crochet, reading, cooking, swimming, and attending music festivals and concerts. Off the clock, I enjoy long walks and exploring new creative hobbies, always looking for ways to blend craft with digital experiences.

Maria Inês Pais

Product Designer, UI Designer, Art Director, +2

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Hi, I’m Maria Inês Pais, a Product Designer with 10+ years of experience in digital design and art direction, working across B2B/B2C, automotive, telecom, and digital marketing. I enjoy hands-on involvement in UI/UX, design systems, prototyping, and HMI interfaces, delivering end-to-end campaigns and scalable UI patterns for diverse brands. I’m known for a collaborative, detail‑oriented approach and a strong foundation in typography, color theory, and visual hierarchy. When I’m not solving design challenges, I love crafts like knitting and crochet, reading, cooking, swimming, and attending music festivals and concerts. Off the clock, I enjoy long walks and exploring new creative hobbies, always looking for ways to blend craft with digital experiences.…Hi, I’m Maria Inês Pais, a Product Designer with 10+ years of experience in digital design and art direction, working across B2B/B2C, automotive, telecom, and digital marketing. I enjoy hands-on involvement in UI/UX, design systems, prototyping, and HMI interfaces, delivering end-to-end campaigns and scalable UI patterns for diverse brands. I’m known for a collaborative, detail‑oriented approach and a strong foundation in typography, color theory, and visual hierarchy. When I’m not solving design challenges, I love crafts like knitting and crochet, reading, cooking, swimming, and attending music festivals and concerts. Off the clock, I enjoy long walks and exploring new creative hobbies, always looking for ways to blend craft with digital experiences.

Available to hire

Hi, I’m Maria Inês Pais, a Product Designer with 10+ years of experience in digital design and art direction, working across B2B/B2C, automotive, telecom, and digital marketing. I enjoy hands-on involvement in UI/UX, design systems, prototyping, and HMI interfaces, delivering end-to-end campaigns and scalable UI patterns for diverse brands. I’m known for a collaborative, detail‑oriented approach and a strong foundation in typography, color theory, and visual hierarchy. When I’m not solving design challenges, I love crafts like knitting and crochet, reading, cooking, swimming, and attending music festivals and concerts.

Off the clock, I enjoy long walks and exploring new creative hobbies, always looking for ways to blend craft with digital experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Work Experience

Digital Designer at PAPELARIA FERNANDES

September 1, 2012 - September 1, 2013

Designed materials for online content and social media visuals and strategy. Concept and design for an online store.

Senior Digital Designer at ALTICE PORTUGAL

October 1, 2013 - September 2, 2018

Concept and design for full digital campaigns and social media visuals. UI design for B2B and B2C for the group brands: MEO, MEO Empresas and Moche.

Digital Designer – Internship at T_INSIGHT

January 1, 2011 - June 1, 2011

End-to-end digital campaigns and social media visuals for global brands including Mini, Mercedes and AtivoBank.

Product Designer at DICONIUM

September 1, 2022 - October 1, 2025

Design and redesign for websites, apps, internal platforms and dashboards for clients such as VW and Audi. UX methodologies (research, wireframing, usability testing) to optimize the UI. Design of desktop and in-car HMI for a Fleet Management App in the Automotive sector. Concept, design and documentation of Design Systems.

Product Designer at Independent / Freelancer

January 1, 2026 - Present

UX/UI Design for DUR Schmuck website - German jewelry brand; Concept, design and documentation.

Art Director, Digital Designer at VML Creative

January 1, 2018 - December 31, 2022

Art direction and end-to-end digital campaigns and social media visuals for brands such as Vodafone, Nestlé, Sagres. UI design for Vodafone B2B and B2C.

Digital Designer at T_INSIGHT

January 1, 2011 - August 31, 2011

End-to-end digital campaigns and social media visuals for global brands including Mini, Mercedes and AtivoBank.

Digital Designer at ALTICE PORTUGAL

January 1, 2011 - December 31, 2012

Redesigned internal tools to improve developer workflows and process optimization. Design for brand digital content and built a 3D showroom to enhance client presentations.