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Creative Social Media and Digital Marketing professional with 4+ years of experience developing content strategies, launching campaigns, and growing engaged online communities across TikTok, Instagram, YouTube, and Meta platforms. Passionate about beauty, lifestyle, and inclusive storytelling, with hands-on experience in content creation, paid social campaigns, brand positioning, and audience engagement. Skilled at combining creative direction with performance insights to build authentic, trend-driven digital brands.…Creative Social Media and Digital Marketing professional with 4+ years of experience developing content strategies, launching campaigns, and growing engaged online communities across TikTok, Instagram, YouTube, and Meta platforms. Passionate about beauty, lifestyle, and inclusive storytelling, with hands-on experience in content creation, paid social campaigns, brand positioning, and audience engagement. Skilled at combining creative direction with performance insights to build authentic, trend-driven digital brands.

Ines Sofia Pedras

Content Creator, Content Producer, Brand Strategist, +2

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Creative Social Media and Digital Marketing professional with 4+ years of experience developing content strategies, launching campaigns, and growing engaged online communities across TikTok, Instagram, YouTube, and Meta platforms. Passionate about beauty, lifestyle, and inclusive storytelling, with hands-on experience in content creation, paid social campaigns, brand positioning, and audience engagement. Skilled at combining creative direction with performance insights to build authentic, trend-driven digital brands.…Creative Social Media and Digital Marketing professional with 4+ years of experience developing content strategies, launching campaigns, and growing engaged online communities across TikTok, Instagram, YouTube, and Meta platforms. Passionate about beauty, lifestyle, and inclusive storytelling, with hands-on experience in content creation, paid social campaigns, brand positioning, and audience engagement. Skilled at combining creative direction with performance insights to build authentic, trend-driven digital brands.

Available to hire

Creative Social Media and Digital Marketing professional with 4+ years of experience developing content strategies, launching campaigns, and growing engaged online communities across TikTok, Instagram, YouTube, and Meta platforms. Passionate about beauty, lifestyle, and inclusive storytelling, with hands-on experience in content creation, paid social campaigns, brand positioning, and audience engagement. Skilled at combining creative direction with performance insights to build authentic, trend-driven digital brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Content Manager at Sunrise GmbH

January 1, 2023 - Present

Led digital content strategy for the Swiss market, focusing on traffic growth, lead generation, and audience engagement. Implemented SEO optimizations and website content improvements to increase visibility and user acquisition. Managed paid ads campaigns across Meta and Google platforms and developed email marketing and CRM automation workflows. Coordinated cross-functional teams across marketing, product, and service to align content governance, QA, and publishing workflows. Open to remote work; based in Lisbon, Portugal.

Content Creator & Digital Media Producer at Upwork

January 1, 2016 - Present

Freelance digital marketing and content production for beauty, lifestyle, fashion, and travel across YouTube, Instagram, and TikTok. Built engaged online communities through trend-driven storytelling and platform-native content strategies. Executed core skills including social media strategy and campaigns, video production and editing, influencer and brand collaborations, analytics and performance reporting, copywriting and brand storytelling.