I'm Mel Vandersteen, a marketing leader with proven experience in fashion, beauty, wellness, and tech across the EU, US, and Asia. I develop comprehensive marketing and communications strategies with a strong focus on social media management and email marketing. I enjoy leading cross-functional teams, optimizing funnels, and driving growth for DTC and B2C brands. I excel at building go-to-market plans, optimizing CRM segmentation and lifecycle mapping, and collaborating with internal teams and agencies to deliver cohesive brand and performance outcomes. I thrive in fast-paced environments and love turning data into actionable strategies that boost revenue and customer lifetime value.…

Mel Vandersteen

I'm Mel Vandersteen, a marketing leader with proven experience in fashion, beauty, wellness, and tech across the EU, US, and Asia. I develop comprehensive marketing and communications strategies with a strong focus on social media management and email marketing. I enjoy leading cross-functional teams, optimizing funnels, and driving growth for DTC and B2C brands. I excel at building go-to-market plans, optimizing CRM segmentation and lifecycle mapping, and collaborating with internal teams and agencies to deliver cohesive brand and performance outcomes. I thrive in fast-paced environments and love turning data into actionable strategies that boost revenue and customer lifetime value.…

Available to hire

I’m Mel Vandersteen, a marketing leader with proven experience in fashion, beauty, wellness, and tech across the EU, US, and Asia. I develop comprehensive marketing and communications strategies with a strong focus on social media management and email marketing. I enjoy leading cross-functional teams, optimizing funnels, and driving growth for DTC and B2C brands.

I excel at building go-to-market plans, optimizing CRM segmentation and lifecycle mapping, and collaborating with internal teams and agencies to deliver cohesive brand and performance outcomes. I thrive in fast-paced environments and love turning data into actionable strategies that boost revenue and customer lifetime value.

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Skills

Experience Level

Language

English
Fluent
Portuguese
Fluent
Hebrew (modern)
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Manager at Pit & Pit
January 1, 2022 - September 30, 2025
Developed and implemented a comprehensive marketing and communications strategy aligned with business goals, including social media management, brand messaging, and cross-channel campaigns. Led go-to-market planning, tracked metrics to inform future strategies, and coordinated with internal teams and external partners to deliver integrated campaigns.
Marketing Consultant at Independent / Freelance
January 1, 2022 - Present
Advised B2C and DTC brands in fashion, beauty, wellness, and tech across EU, US, and Asia; developed full-funnel marketing strategies including paid media, email marketing, and conversion rate optimization; audited and optimized digital funnels to improve ROAS and reduce CAC; built retention-focused email programs (Klaviyo & HubSpot) driving significant client revenue; created go-to-market strategies for campaigns across Meta, Google, and email; implemented CRM segmentation and lifecycle mapping to increase repeat purchasers and customer LTV; collaborated with internal teams and agencies to ensure cohesive brand and performance execution.
Marketing Manager at Pit & Pit
January 1, 2022 - September 30, 2025
Developed a comprehensive marketing and communications strategy aligned with business goals, including social media management; oversaw the company’s marketing budget and resource allocation; defined and managed project roadmaps; developed and executed all email marketing strategies resulting in over $2M in revenue in less than a year; built and managed automated customer journeys maintaining a high CLV of 5x CAC; managed all aspects of influencers campaigns including outreach, contract negotiation, campaign analysis and tracking; activated over 150 influencer campaigns; analyzed campaigns performance and developed case studies of successful campaigns.
Marketing Consultant
January 1, 2022 - Present
Advised B2C and DTC brands in fashion, beauty, and wellness across EU, US and Asia; developed full-funnel marketing strategies including paid media, email marketing, and conversion optimization; built retention-focused email programs (Klaviyo & HubSpot) driving 30–40% of client revenue; audited and optimized digital funnels, improving ROAS by 25%+ and reducing CAC; created go-to-market strategies for campaigns across Meta, Google and email; led CRM segmentation and lifecycle mapping; collaborated with founders, in-house teams, and agencies to ensure cohesive brand and performance execution; managed budgets and coordinated remote cross-functional teams (designers, copywriters, media buyers).
Marketing Manager at Salo
January 1, 2021 - September 30, 2025
Managed the marketing team; ensured brand identity, aligned messaging, office design, brand speech, and branded giveaways; tracked and analyzed marketing metrics to evaluate campaign performance and inform future strategies; created and presented brand strategies for clients and stakeholders; established and managed client relationships within agencies; utilized digital marketing strategies including SEO, social media, and email marketing to increase brand visibility and lead generation; ensured brand identity and message alignment.
Influencer & Social Media Manager at McCann
January 1, 2020 - September 30, 2025
Created and managed influencer and social media campaigns for high-profile clients including Dove, Ikea, La Roche-Posay, Garnier, and Huggies. Collaborated with internal teams across product, marketing, legal, engineering, and sales to ensure cohesive campaigns; identified growth opportunities and new channels; managed outreach, contract negotiations, and campaign analysis to maximize impact.
Marketing Manager at Saloon
January 1, 2020 - September 30, 2025
Managed the marketing team and ensured brand identity and message alignment across channels; oversaw office design and branding elements; led brand guidelines and marketing assets to support growth.
Influencer & Social Media Manager at McCann
January 1, 2020 - September 30, 2025
Created and managed campaigns for high-profile companies: Dove, Ikea, La Roche-Posay, Garnier, Huggies and more. ColLaborated with internal teams globally across product, marketing, legal, engineering and sales. Established the influencer department. Bolstered over 3M in the first year.
Account Manager at Twenty Three
January 1, 2017 - September 30, 2025
Managed influencer campaigns end-to-end: outreach, negotiations, campaign execution, and performance analysis. Built long-term relationships with creators and brand stakeholders to maximize results.
Account Manager at Twenty Three
January 1, 2017 - September 30, 2025
Managed client relationships and campaigns; contributed to strategy and execution; collaborated with cross-functional teams to deliver on client objectives.
Account Manager at Avraham ADV
January 1, 2014 - September 30, 2025
Coordinated influencer campaigns for diverse brands, supporting outreach and negotiation efforts and ensuring campaign success through thorough tracking and reporting.
Account Manager at Avraham ADV
January 1, 2014 - September 30, 2025

Education

Bachelor of Arts at The Open University
January 11, 2030 - September 30, 2025
Bachelor of Arts at The Open University
January 11, 2030 - September 30, 2025
UX Architect Certification at Netcraft Academy
January 11, 2030 - September 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services, Other, Software & Internet, Education

Skills

Experience Level