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I'm Fraser, a senior graphic and motion designer with over a decade of experience crafting brand identities, long-form videos, and digital touchpoints for global brands. I lead end-to-end concepting, art direction, and production across remote and studio environments, blending design with motion to drive engagement and conversions. I'm passionate about mentoring junior designers, exploring new processes, and experimenting with AI-powered tools to accelerate ideation and delivery. I enjoy collaborating with cross-functional teams and stakeholders to turn briefs into compelling visual narratives.…I'm Fraser, a senior graphic and motion designer with over a decade of experience crafting brand identities, long-form videos, and digital touchpoints for global brands. I lead end-to-end concepting, art direction, and production across remote and studio environments, blending design with motion to drive engagement and conversions. I'm passionate about mentoring junior designers, exploring new processes, and experimenting with AI-powered tools to accelerate ideation and delivery. I enjoy collaborating with cross-functional teams and stakeholders to turn briefs into compelling visual narratives.

Fraser Dinsdale

2D Animator, Graphic Designer, Motion Graphic Designer, +3

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I'm Fraser, a senior graphic and motion designer with over a decade of experience crafting brand identities, long-form videos, and digital touchpoints for global brands. I lead end-to-end concepting, art direction, and production across remote and studio environments, blending design with motion to drive engagement and conversions. I'm passionate about mentoring junior designers, exploring new processes, and experimenting with AI-powered tools to accelerate ideation and delivery. I enjoy collaborating with cross-functional teams and stakeholders to turn briefs into compelling visual narratives.…I'm Fraser, a senior graphic and motion designer with over a decade of experience crafting brand identities, long-form videos, and digital touchpoints for global brands. I lead end-to-end concepting, art direction, and production across remote and studio environments, blending design with motion to drive engagement and conversions. I'm passionate about mentoring junior designers, exploring new processes, and experimenting with AI-powered tools to accelerate ideation and delivery. I enjoy collaborating with cross-functional teams and stakeholders to turn briefs into compelling visual narratives.

Available to hire

I’m Fraser, a senior graphic and motion designer with over a decade of experience crafting brand identities, long-form videos, and digital touchpoints for global brands. I lead end-to-end concepting, art direction, and production across remote and studio environments, blending design with motion to drive engagement and conversions.

I’m passionate about mentoring junior designers, exploring new processes, and experimenting with AI-powered tools to accelerate ideation and delivery. I enjoy collaborating with cross-functional teams and stakeholders to turn briefs into compelling visual narratives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Senior Graphic & Motion Designer at Craveable Brands

October 1, 2024 - Present

Owns concepting, brand look and feel, and multi-channel branding. Delivers motion design, animation and video editing for long-form and social; collaborates with music/SFX; mentors junior designers; experiments with AI tools and new design processes; produces digital menu board animations for QSR brands; handles retouching and comping; oversees digital rollout of national campaigns across multiple brands; partners with Design Lead, Studio Managers and Art Directors to align on campaign direction and briefs; creates logos and lockups for campaign rollout.

Freelance Designer at Akcelo; M&C Saatchi; Big Red; Lion Nathan; Re Agency; JCDecaux

September 1, 2017 - October 1, 2024

Production of style frames, storyboarding and animation for long-form brand videos; collaborative use of Figma, Sketch, and Miro; leveraging AI tools for ideation and art implementation; motion design for TVC, social, logo and UI/UX journey animation; character illustration, rigging, comping; digital asset creation across social, web and app; print and editorial layout work; image retouching and layout creation; adaptable to new clients, deliverables, and processes.

Senior Motion Designer at The Station Agency

April 1, 2023 - April 1, 2024

Collaborates with Copywriters and Design Leads to craft animation concepts; storyboarding, pitching and execution; motion design and video editing; character animation; UX/UI journey animation; produces OOH, POS and print publications; sources SFX and music.

Production Designer / Studio Coordinator at Host

September 1, 2015 - September 1, 2016

Managed timelines and workflows within CRM; led motion and digital design tasks; supported rollout of print campaigns for international brands; collaborated with Operations to develop production procedures; created fast-paced pitch decks for work acquisition.

Print Designer at Future Signage

March 1, 2013 - July 1, 2015

Designed signage and large-format graphics; produced vector artwork and bitmap assets; translated onsite measurements/photos into bespoke signage; operated vinyl cutters and large-format printers; assisted with installations and car wraps; coordinated with suppliers for finishes.

Front End Web Designer at Internetrix

July 1, 2011 - November 1, 2012

Built websites from wireframes; coded basic HTML/CSS; prepared projects for client presentations; collaborated with front-end and back-end teams.