I’m Joseph Pagan, a UX Designer from Miami with a robust background in UX/UI Design and front-end development. Over the past 22 years, I’ve developed a reputation for delivering innovative, high-quality digital products that enhance user engagement and drive business performance. My core skills include UX/UI design, product design, graphic design, and a full stack of web development technologies, making me a versatile asset to any team. What sets me apart is my ability to lead complex projects from ideation through execution, ensuring both creative and technical excellence. I thrive in dynamic environments, particularly startups, where I can leverage growth opportunities and contribute meaningfully to both product and process enhancements.
Employment and project experience
Director of Design and Development | Next Level Marketing
November 2017 - April 2024
I led a team of designers and developers to create and maintain client websites and mobile applications, resulting in an average 30% increase in client conversion rates. I spearheaded the full product development cycle, managing everything from ideation and user scenarios to journey mapping, wireframes, and prototypes using Figma. By promoting user-centric design thinking, I enhanced user experiences and satisfaction across multiple platforms. I also collaborated closely with cross-functional teams, ensuring that all design solutions were innovative and aligned with brand identity.
Product Design Director | Hontus Milano Group
May 2014 - November 2017
I designed and developed four company brand e-commerce websites on Shopify, improving conversion rates by 25% post-launch through usability studies and optimizations. I managed product design teams, ensuring the delivery of high-quality products on time and within budget. Additionally, I conducted usability testing and implemented design system improvements that significantly enhanced user engagement across the platforms.
UI/UX Architect | TNT Media LLC
June 2009 - May 2014
I defined and developed user experiences and interface designs through extensive research, design, and testing. I created wireframes, prototypes, and other design deliverables to effectively communicate concepts and facilitate valuable user feedback.
Creator | Mixology AI App
Designed and Developed an AI-generated cocktail recipe app, leveraging React Native, enhancing user engagement through intuitive UX/UI.
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As the Director of Design and Development at Next Level Marketing, I led a comprehensive rebranding initiative that involved a complete overhaul of the company’s visual and strategic brand elements. This project aimed to align the brand more closely with its evolving market position and to refresh its public image.
Key aspects of the rebranding included the development of a new logo, color scheme, typography, and other visual identity elements that were modern and reflective of the company’s innovative approach. To complement the rebranding, I also directed the design and development of a new company website. This was built on WordPress, allowing for robust customization and scalability.
The new website featured an improved user interface and user experience (UI/UX) design, optimized for performance and enhanced accessibility. It also integrated the latest SEO practices to improve visibility and drive engagement. Through this project, I managed to set a new benchmark for quality and capabilities, which significantly increased brand awareness and client satisfaction.
This dual initiative not only showcased the company’s renewed brand but also streamlined internal processes, demonstrating a commitment to excellence and innovation in all client engagements.
This description highlights your leadership role and the strategic and technical skills you employed to successfully complete the rebranding and website overhaul at Next Level Marketing.
Mixology AI leverages advanced artificial intelligence to deliver a unique cocktail crafting experience. Utilizing React Native, this app dynamically generates innovative cocktail recipes based on user preferences and available ingredients. The interface is designed for ease of use, allowing both cocktail enthusiasts and professional mixologists to explore new flavor combinations. Key features include personalized recipe suggestions, a virtual taste tester, and integration with social media for sharing creations.
Sirena System offers advanced water-based vacuum cleaners designed to deliver superior cleaning performance. I was responsible for designing and developing their comprehensive e-commerce website. The platform features an intuitive navigation system, detailed product pages, and integrated customer reviews. The responsive design ensures accessibility across all devices, providing users with a seamless shopping experience. Additionally, the site includes financing options and a dealer locator to enhance user convenience.
Click Cuisine is an innovative e-commerce platform dedicated to providing gourmet food products to discerning customers. Utilizing modern web development practices, I designed and developed a user-friendly, visually appealing website that enhances the shopping experience. Key features include an intuitive navigation system, seamless checkout process, and responsive design to ensure accessibility across all devices. The platform also integrates advanced search and filter options to help users find products quickly.
OmniFunnel Marketing is an advertising agency focused on delivering comprehensive digital marketing solutions. I was responsible for designing and developing their website in Webflow, showcasing the agency’s capabilities through interactive 3D elements and a sleek, modern design. The site features detailed service pages, client testimonials, and case studies, all optimized for SEO to enhance online visibility. My work ensured a seamless user experience and effectively communicated the agency’s value proposition.
Levine & Blit is a distinguished law firm specializing in employment law, offering top-tier legal representation to clients facing issues such as discrimination, retaliation, and wrongful termination. I was responsible for designing and developing their comprehensive website, ensuring it effectively showcases their services, attorney profiles, and client testimonials. The site features an intuitive navigation system, responsive design, and SEO optimization to enhance visibility and user engagement.
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