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I’m Lauren De Leo, a brand designer focused on healthcare and digital health. I lead brand development for digital health and healthcare SaaS companies, guiding projects from discovery through full execution, including brand refreshes, complete rebrands, logo design, marketing materials, booth design, web, and product. I build scalable brand design systems in Figma that bridge brand identity and product UI, ensuring consistency across marketing, platform, and digital touchpoints. My approach starts with research; every direction I bring to a client is grounded in strategy and meaning. I care about the long term—how a brand scales, stays consistent, and evolves with the company. I mentor and manage designers, and I enjoy directing brand storytelling for video, collaborating with motion designers to extend brand identity into motion and visual narrative, and partnering with UX/UI and web teams to maintain cohesion across go-to-market and product experiences. I’m the brand lead at the agency, focused on long-term client relationships and consistent identity across touchpoints.…I’m Lauren De Leo, a brand designer focused on healthcare and digital health. I lead brand development for digital health and healthcare SaaS companies, guiding projects from discovery through full execution, including brand refreshes, complete rebrands, logo design, marketing materials, booth design, web, and product. I build scalable brand design systems in Figma that bridge brand identity and product UI, ensuring consistency across marketing, platform, and digital touchpoints. My approach starts with research; every direction I bring to a client is grounded in strategy and meaning. I care about the long term—how a brand scales, stays consistent, and evolves with the company. I mentor and manage designers, and I enjoy directing brand storytelling for video, collaborating with motion designers to extend brand identity into motion and visual narrative, and partnering with UX/UI and web teams to maintain cohesion across go-to-market and product experiences. I’m the brand lead at the agency, focused on long-term client relationships and consistent identity across touchpoints.

Lauren De Leo

Brand Designer, Graphic Designer, Art Director, +3

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I’m Lauren De Leo, a brand designer focused on healthcare and digital health. I lead brand development for digital health and healthcare SaaS companies, guiding projects from discovery through full execution, including brand refreshes, complete rebrands, logo design, marketing materials, booth design, web, and product. I build scalable brand design systems in Figma that bridge brand identity and product UI, ensuring consistency across marketing, platform, and digital touchpoints. My approach starts with research; every direction I bring to a client is grounded in strategy and meaning. I care about the long term—how a brand scales, stays consistent, and evolves with the company. I mentor and manage designers, and I enjoy directing brand storytelling for video, collaborating with motion designers to extend brand identity into motion and visual narrative, and partnering with UX/UI and web teams to maintain cohesion across go-to-market and product experiences. I’m the brand lead at the agency, focused on long-term client relationships and consistent identity across touchpoints.…I’m Lauren De Leo, a brand designer focused on healthcare and digital health. I lead brand development for digital health and healthcare SaaS companies, guiding projects from discovery through full execution, including brand refreshes, complete rebrands, logo design, marketing materials, booth design, web, and product. I build scalable brand design systems in Figma that bridge brand identity and product UI, ensuring consistency across marketing, platform, and digital touchpoints. My approach starts with research; every direction I bring to a client is grounded in strategy and meaning. I care about the long term—how a brand scales, stays consistent, and evolves with the company. I mentor and manage designers, and I enjoy directing brand storytelling for video, collaborating with motion designers to extend brand identity into motion and visual narrative, and partnering with UX/UI and web teams to maintain cohesion across go-to-market and product experiences. I’m the brand lead at the agency, focused on long-term client relationships and consistent identity across touchpoints.

Available to hire

I’m Lauren De Leo, a brand designer focused on healthcare and digital health. I lead brand development for digital health and healthcare SaaS companies, guiding projects from discovery through full execution, including brand refreshes, complete rebrands, logo design, marketing materials, booth design, web, and product. I build scalable brand design systems in Figma that bridge brand identity and product UI, ensuring consistency across marketing, platform, and digital touchpoints.

My approach starts with research; every direction I bring to a client is grounded in strategy and meaning. I care about the long term—how a brand scales, stays consistent, and evolves with the company. I mentor and manage designers, and I enjoy directing brand storytelling for video, collaborating with motion designers to extend brand identity into motion and visual narrative, and partnering with UX/UI and web teams to maintain cohesion across go-to-market and product experiences. I’m the brand lead at the agency, focused on long-term client relationships and consistent identity across touchpoints.

Skills

Brand Identity

Figma

Experience Level

Brand Identity

Expert

Figma

Expert

Language

Work Experience

Staff Brand Designer at Atomic Health

November 1, 2021 - Present

Lead brand development for digital health and healthcare SaaS companies, guiding projects from discovery through full execution, including brand refreshes, complete rebrands, logo design, marketing materials, booth design, web, and product. Architect scalable brand design systems in Figma that bridge brand identity and product UI, ensuring consistency across marketing, platform, and digital touchpoints. Develop brand proposals grounded in research and strategic rationale; every client-facing option is presented with intentional meaning, not just aesthetic direction. Direct brand storytelling for video, building storyboards and collaborating with motion designers to extend brand identity into motion and visual narrative. Partner closely with UX/UI and web teams to ensure brand cohesion from go-to-market positioning through product experience. Mentor and manage designers, supporting professional growth and establishing workflows that improve team efficiency and scalability. Serve as bran

Senior Graphic Designer at MBLM

April 1, 2021 - November 1, 2021

Created full brand identities from the ground up for global consumer and enterprise brands, leading projects from initial research through final delivery alongside the Design Director. Applied deep color theory and typographic principles to develop identity systems that translated consistently across web, print, and motion. Drove the research and strategic rationale behind logo and identity concepts, ensuring every design option presented to clients was grounded in meaning and audience insight. Developed brand guidelines and design systems that maintained visual consistency and gave clients a clear framework for long-term brand management. Strengthened client presentations by pairing design direction with research-backed storytelling, improving clarity and buy-in.

Senior Graphic Designer at AdaptHealth

October 1, 2018 - April 1, 2021

Hired as the sole brand owner to lead a full company rebrand including naming, logo design, brand guidelines, and website for a national home medical equipment company operating across 48 states. Established the brand system that defined how AdaptHealth showed up consistently across hundreds of locations, offices, and patient-facing touchpoints nationwide. Developed logo lockup and co-branding standards for acquired companies as AdaptHealth scaled through M&A, ensuring each acquisition integrated cohesively under the parent brand. Directed website design to reflect the rebrand while aligning with the company's patient-centered positioning and growth trajectory. Served as the primary brand decision-maker, reviewing all brand applications and guiding the marketing team to uphold consistency as the company and team grew. Managed external vendors and agencies across large-scale brand rollouts, coordinating execution across print, digital, and environmental touchpoints.