Available to hire
a creative strategist, designer, and storyteller passionate about transforming ideas into meaningful experiences. With a background in branding, UX, and visual storytelling, I bring over a decade of experience helping brands and people connect with purpose. From digital campaigns and editorial design to user-centered apps and community-led projects, my work blends strategy, empathy, and creativity to spark impact. Currently based in Canada, I collaborate globally with clients, agencies, and visionaries ready to stand out and make a difference.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Marketing & Branding Volunteer at Circular Initiative Share Reuse Repair Initiative
March 1, 2024 - December 31, 2024Conducted brand analysis and competitor research to support a brand refresh strategy. Assisted in designing a new logo and brand guidelines, ensuring consistency across all communications.
Brand Strategist & Consultant at Ingrid Land
June 1, 2020 - June 2, 2024Developed over 40+ brand identities and strategic campaigns, enhancing brand recognition and engagement. Conducted competitive research and audience analysis to align brand messaging with market trends. Provided art direction and design solutions across digital, print, and experiential touchpoints.
Senior Product Designer at Dulce Compañía
February 1, 2023 - June 30, 2023Designed and launched the ‘Mi Universo’ stationery collection, increasing pre-sales by 70%. Led creative direction for the ‘Vive Bonito 2024’ agenda series, contributing to the brand’s 100K+ Instagram following.
Senior UX/UI Designer Consultant at Yanbal International
September 1, 2019 - March 31, 2022Designed the UI/UX for the MAYA PERU app, ensuring 100% on-time project delivery. Created digital assets and interactive experiences that enhanced user engagement and sales force efficiency.
Head of Art at Yanbal International
July 1, 2011 - September 30, 2016Managed an in-house creative team, delivering 360° campaigns across multiple channels. Achieved 95% effective reach of communications to the sales force through innovative visual storytelling.
Senior Graphic & Editorial Designer at Fábrica de Ideas
September 1, 2008 - January 31, 2010Designed bilingual editorial campaigns for global clients including the World Bank, Kimberly-Clark, and the European Union.
Creative Graphic Designer / Retail Division at McCann Group
August 1, 2007 - August 31, 2008Designed high-impact fashion catalogs for RIPLEY, a leading department store in Latin America.
Marketing & Branding Volunteer at Circular Initiative, Share Reuse Repair Initiative
March 1, 2024 - December 31, 2024Conducted brand analysis and competitor research to support a brand refresh strategy. Assisted in designing a new logo and brand guidelines to ensure consistency across all communications.
Brand Strategist & Consultant at Ingrid Land
June 1, 2020 - June 11, 2024Developed over 40 brand identities and strategic campaigns to enhance brand recognition and engagement. Conducted competitive research and audience analysis to align brand messaging with market trends. Provided art direction and design solutions across digital, print, and experiential touchpoints.
Senior Product Designer at Dulce Compañía
February 1, 2023 - June 30, 2023Designed and launched the ‘Mi Universo’ stationery collection, increasing pre-sales by 70%. Led creative direction for the ‘Vive Bonito 2024’ agenda series, contributing to the brand’s 100K+ Instagram following.
Senior UX/UI Designer Consultant at Yanbal International
September 1, 2019 - March 31, 2022Designed the UI/UX for the MAYA PERU app, ensuring 100% on-time project delivery. Created digital assets and interactive experiences that enhanced user engagement and sales force efficiency.
Head of Art at Yanbal International
July 1, 2011 - September 30, 2016Managed an in-house creative team delivering 360° campaigns across multiple channels. Achieved 95% effective reach of communications to the sales force through innovative visual storytelling.
Senior Graphic & Editorial Designer at Fábrica de Ideas
September 1, 2008 - January 31, 2010Designed bilingual editorial campaigns for global clients including the World Bank, Kimberly-Clark, and the European Union.
Creative Graphic Designer at McCann Group
August 1, 2007 - August 31, 2008Designed high-impact fashion catalogs for RIPLEY, a leading department store in Latin America.
Marketing & Branding Volunteer at Circular Initiative Share Reuse Repair Initiative
March 1, 2024 - December 31, 2024Conducted brand analysis and competitor research to support a brand refresh strategy. Assisted in designing a new logo and brand guidelines, ensuring consistency across all communications.
Brand Strategist & Consultant at Ingrid Land
June 1, 2020 - June 21, 2024Developed over 40+ brand identities and strategic campaigns, enhancing brand recognition and engagement. Conducted competitive research and audience analysis to align brand messaging with market trends. Provided art direction and design solutions across digital, print, and experiential touchpoints.
Senior Product Designer at Dulce Compañía
February 1, 2023 - June 30, 2023Designed and launched the ‘Mi Universo’ stationery collection, increasing pre-sales by 70%. Led creative direction for the ‘Vive Bonito 2024’ agenda series, contributing to the brand’s 100K+ Instagram following.
Senior UX/UI Designer Consultant at Yanbal International
September 1, 2019 - March 31, 2022Designed the UI/UX for the MAYA PERU app, ensuring 100% on-time project delivery. Created digital assets and interactive experiences that enhanced user engagement and sales force efficiency.
Head of Art at Yanbal International
July 1, 2011 - September 30, 2016Managed an in-house creative team, delivering 360° campaigns across multiple channels. Achieved 95% effective reach of communications to the sales force through innovative visual storytelling.
Senior Graphic & Editorial Designer at Fábrica de Ideas
September 1, 2008 - January 31, 2010Designed bilingual editorial campaigns for global clients including the World Bank, Kimberly-Clark, and the European Union.
Creative Graphic Designer / Retail Division at McCann Group
August 1, 2007 - August 31, 2008Designed high-impact fashion catalogs for RIPLEY, a leading department store in Latin America.
Education
Bachelor's at ORVAL, Peru
July 1, 1994 - July 31, 1998BA in Graphic Design & Advertising Arts Direction at ORVAL, Peru
July 1, 1994 - July 31, 1998BA in Graphic Design & Advertising Arts Direction at ORVAL, Peru
July 1, 1994 - July 31, 1998Qualifications
UX Design Certificate
April 1, 2024 - November 30, 2024Digital Marketing Certification
September 1, 2017 - April 30, 2018Editorial and Design Diplomas
August 1, 2008 - August 1, 2008Marketing Certification
March 1, 2000 - May 31, 2001UX Design Certificate
April 1, 2024 - November 30, 2024Digital Marketing Certification
September 1, 2017 - April 30, 2018Editorial and design Diplomas
August 1, 2008 - June 25, 2025Marketing Certification
March 1, 2000 - May 31, 2001UX Design Certificate
April 1, 2024 - November 30, 2024Digital Marketing Certification
September 1, 2017 - April 30, 2018Editorial and design Diplomas
August 1, 2008 - August 31, 2008Marketing Certification
March 1, 2000 - May 31, 2001Industry Experience
Retail, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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