Ingrid Polzin
Seasoned marketer bringing 8+ years of social media management to the table, from strategy to copy to content.
About
Seasoned marketer bringing 8+ years of social media management to the table, from strategy to copy to content. User of styling and storytelling to create a world around a product, then highlighting through photo and video. Capturer of attention and cultivator of connection. Lover of all things creative.
- 7 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Retail
- Professional Services
- Software & Internet
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Work experience· 8 roles
Overseeing paid social media strategies for B2B and B2C clients; managing budgets and performance metrics; launching and optimizing platforms (Meta, X, LinkedIn, TikTok, Nextdoor, Instagram, Snapchat) and coordinating partner strategies for $5M+ annual budgets.
Managing B2B and B2C clients' paid social media strategies with objectives including revenue/conversion, lead gen, awareness, and reach. Experience with online retailers, utilities (energy/internet), trading platforms, CP G, etc. Strategizing and executing complete account structures for new clients; identifying and launching the most effective social platforms per client goals (Meta, X, LinkedIn, TikTok, YouTube, Instagram, Snapchat). Overseeing strategy development and implementation across partners for $5M+ annual budgets.
Producing photo and video content optimized for Instagram feed, Reels, TikTok, paid social ads, and more for niches including home, family, lifestyle, beauty, food, and automotive. Manage end-to-end content production including copywriting, shooting, and editing.
Education
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