Marketing Assistant at TEA THERAPY SINGAPORE

Handled Shopline Singapore backend and frontend operations, ensuring seamless functionality, UI/UX optimization, and smooth e-commerce transactions. Managed and optimized Shopee Singapore, Lazada, and Amazon Singapore stores including product listings, pricing strategies, and promotional campaigns. Ran and optimized Meta Ads (Facebook & Instagram) and Google Ads to improve ROAS through audience targeting, A/B testing, and conversion tracking. Designed creative content strategies aligned with brand identity such as posts, reels, carousels, and stories. Developed and executed targeted campaigns using Apollo and ActiveCampaign to improve customer engagement and retention. Increased organic engagement through optimized posting schedules and data-driven audience insights. Identified and collaborated with influencers to execute high-impact campaigns. Created professional-quality graphics for social media. Handled daily analytics reporting and audience interactions.

Sales and Marketing at Toko Buku Yang Tau (EDSU)

Achieved sales exceeding IDR 3 million through targeted campaigns and efficient inventory management. Maintained and optimized the Cargo Site website ensuring a seamless user experience supporting online sales. Collaborated with 15 independent publishers across Indonesia to expand brand reach. Created social media content aligned with brand and gallery. Maintained consistent Instagram engagement of 26,000 per month relying on organic growth. Organized art-aligned events, wrote gallery profiles, facilitated cross-promotion between publishers and art communities aligning literature and visual art.

Digital Marketing Staff at Dygtal Marketing Solution

Designed creative content strategies including posts, reels, carousels, and stories aligned with brand identity. Improved engagement rates through organic strategies like optimal posting schedules and audience interactions. Proposed innovative digital campaign concepts to strengthen brand presence on social media. Wrote persuasive, informative captions aligned with client brand voice. Identified and partnered with influencers to execute campaigns. Produced professional graphics for stories and posts. Managed direct messages, comments, and daily analytics reporting. Handled KOL.

Search Engine Optimization Specialist at Optima Media and Advertising

Conducted keyword research and implemented on-page and off-page SEO strategies. Optimized website content, metadata, and internal linking for higher search visibility. Analyzed website performance using Google Search Console, Google Analytics, and SEO tools. Stayed updated with SEO trends and algorithm updates. Collaborated with content and marketing teams to implement SEO best practices. Performed competitor analysis and developed strategies. Improved technical SEO including site speed, mobile-friendliness, and structured data.

Creative Strategist at Optima Media and Advertising

Designed creative concepts based on market research, data analysis, and consumer trends, increasing audience engagement by 30%. Worked closely with creative, media, and account teams to implement strategies resulting in award-winning campaigns. Led development of digital content strategies and conducted in-depth research to align campaigns with emerging trends.

Quality Assurance Intern at PT. Nanosense Instrumen Indonesia

Researched company products and supported hardware team by designing and manufacturing new materials and processing technologies. Analyzed materials, performed tests, troubleshot problems, monitored performance, ensured quality control, and created comprehensive documentation.

Copywriter Intern at Jogja Painting

Created high-impact marketing messaging and original content for promotional advertisements. Collaborated across departments to deliver relevant, compelling copy. Adapted tone for different audiences and platforms to increase revenue and market share. Achieved a 15% increase in social media engagement through strategic content development.

Marketing Assistant at TEA THERAPY SINGAPORE

Managed Shopline backend and frontend operations to ensure seamless e‑commerce functionality, improved UI/UX, and smooth transactions. Optimized Shopee Singapore, Lazada, and Amazon Singapore stores, including product listings, pricing strategies, and promotional campaigns. Ran Meta Ads (Facebook & Instagram) and Google Ads, improving ROAS through audience targeting, A/B testing, and conversion tracking. Created brand-aligned content (posts, reels, carousels, stories) and executed targeted campaigns using Apollo and ActiveCampaign. Increased organic engagement through optimized posting schedules and data-driven audience insights. Wrote persuasive captions, collaborated with influencers, produced graphics for social media and ads, and managed DMs and comments with daily analytics reporting.

Sales and Marketing at Toko Buku Yang Tau (EDSU)

Achieved sales exceeding IDR 3 million (March–July) through targeted campaigns and efficient inventory management. Maintained and optimized the Cargo Site (backend/frontend) for a seamless user experience and consistent online sales. Collaborated with 15 independent publishers, expanding brand reach. Managed book inventory, created social media content, and sustained Instagram engagement of 26,000 per month through organic growth. Wrote gallery profiles and organized art-aligned events to foster cross-promotions between publishers and Gallery Edsu.

Digital Marketing Staff at Dygtal Marketing Solution

Designed creative content strategies aligned with brand identity (posts, reels, carousels, stories). Improved engagement through organic posting schedules and data analytics. Proposed innovative digital campaign concepts to strengthen brand presence on social media. Wrote persuasive captions and managed influencer partnerships. Produced graphics for stories and posts, handled DMs/comments, and provided daily analytics reporting.

SEO Specialist at KOL Optima Media and Advertising

Conducted keyword research and implemented on-page and off-page SEO strategies. Optimized website content, metadata, and internal linking structure for higher visibility. Analyzed performance with Google Search Console, Google Analytics, and SEO tools (Ahrefs, SEMrush). Collaborated with content and marketing teams to apply SEO best practices across assets; performed competitor analysis; improved technical SEO, including site speed, mobile-friendliness, and structured data.

Quality Assurance Intern at PT. Nanosense Instrument Indonesia

Researched company products, supported hardware team by designing and testing new materials and processing technologies. Analyzed materials, performed tests, troubleshooting, monitored performance, ensured quality control, and documented results.

Copywriter Intern at Jogja Painting

Created high-impact marketing messaging and original content for promotional advertisements. Collaborated across departments to deliver compelling copy, increasing revenue and market share.

Journalist and Editor at BPPM Balairung

Wrote and edited articles for Balairung's website; curated Balairung Magazine; ensured high editorial standards and reader engagement.

Coordinator Hasbi Lallo at BPPM Balairung

Managed library operations, facilitated monthly Bedah Buku discussions, and coordinated related events; aided in book acquisition and procurement.

Expert Staff at HIMAFI UGM

Reviewed training needs and designed programs; conducted orientation; updated training modules to align with evolving requirements.

Treasurer & Secretary at HIMAFI UGM

Provided administrative support, organized files, managed budget planning and financial reporting; coordinated physics competitions and events.

MSES Advisor at Dioola Indonesia

Advised on the MSES program and related activities; supported initiatives and community engagement.

Brand Ambassador at Rubi Community-Indonesia

Represented the brand in outreach and promotional activities; contributed to community-driven campaigns.

Public Relation Coordinator at Kunjungan Universitas HIMAFI UGM-Bandung

Coordinated public relations efforts for HIMAFI university visits and events; engaged with stakeholders.

Staff of KSK at PORSENIGAMA-Yogyakarta

Staff involvement in KSK activities and event support.

Staff of Equipment at GELEX-Yogyakarta

Assisted with equipment management and event support; contributed to on-site logistics.

Moderator at Bedah Buku at BPPM Balairung-Yogyakarta

Moderated the Bedah Buku discussions; facilitated engaging conversations and audience interaction.

Event Staff at PPSMB PASCAL-Yogyakarta

Supported event planning and coordination for campus events.

Staff Public Relation at Rektra-Yogyakarta

Handled public relations tasks and event support for Rektra activities.

Staff Public Relations at TOP COP PHYSICS-Indonesia

Public relations support for physics-focused programs and events.