Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Laila In, a marketing-focused professional combining creative content with data-driven strategy. I currently lead social media for Block LLP, crafting engaging campaigns that grow visibility and generate qualified leads. I hold a BBA in Marketing from California State University Northridge and enjoy turning insights into compelling narratives across platforms. Outside of work, I serve as Social Chair of the Nazarian Alumni Chapter and I'm President & Co-Founder of the CSUN Tennis Club at SF State, reflecting my passion for leadership and community-building. I'm excited to bring creative energy and measurable impact to new challenges.…Hi, I'm Laila In, a marketing-focused professional combining creative content with data-driven strategy. I currently lead social media for Block LLP, crafting engaging campaigns that grow visibility and generate qualified leads. I hold a BBA in Marketing from California State University Northridge and enjoy turning insights into compelling narratives across platforms. Outside of work, I serve as Social Chair of the Nazarian Alumni Chapter and I'm President & Co-Founder of the CSUN Tennis Club at SF State, reflecting my passion for leadership and community-building. I'm excited to bring creative energy and measurable impact to new challenges.

Laila In

Social Media Manager, Content Creator, Marketing Strategist, +2





Hi, I'm Laila In, a marketing-focused professional combining creative content with data-driven strategy. I currently lead social media for Block LLP, crafting engaging campaigns that grow visibility and generate qualified leads. I hold a BBA in Marketing from California State University Northridge and enjoy turning insights into compelling narratives across platforms. Outside of work, I serve as Social Chair of the Nazarian Alumni Chapter and I'm President & Co-Founder of the CSUN Tennis Club at SF State, reflecting my passion for leadership and community-building. I'm excited to bring creative energy and measurable impact to new challenges.…Hi, I'm Laila In, a marketing-focused professional combining creative content with data-driven strategy. I currently lead social media for Block LLP, crafting engaging campaigns that grow visibility and generate qualified leads. I hold a BBA in Marketing from California State University Northridge and enjoy turning insights into compelling narratives across platforms. Outside of work, I serve as Social Chair of the Nazarian Alumni Chapter and I'm President & Co-Founder of the CSUN Tennis Club at SF State, reflecting my passion for leadership and community-building. I'm excited to bring creative energy and measurable impact to new challenges.

Available to hire

Hi, I’m Laila In, a marketing-focused professional combining creative content with data-driven strategy. I currently lead social media for Block LLP, crafting engaging campaigns that grow visibility and generate qualified leads. I hold a BBA in Marketing from California State University Northridge and enjoy turning insights into compelling narratives across platforms.

Outside of work, I serve as Social Chair of the Nazarian Alumni Chapter and I’m President & Co-Founder of the CSUN Tennis Club at SF State, reflecting my passion for leadership and community-building. I’m excited to bring creative energy and measurable impact to new challenges.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Assistant at Block LLP

April 1, 2025 - Present

Led TikTok social media strategy, ideation, content creation, editing, scheduling, posting, and optimization; grew followers to 9,000+ in 8 months. Launched the 'Tenant Rights 101' educational content series, boosting post views, profile views, likes, comments, and shares. Generated qualified leads, increasing inbound consultation requests from 0 to 10+ emails per day and TikTok DMs to 20+ per week. Provided responsive customer support, monitored trends, and tracked performance metrics to refine campaigns.

Social Media Marketer at California State University Northridge, Alumni Relations

August 1, 2023 - May 1, 2024

Managed content calendars across Instagram, LinkedIn & Facebook; supported CSUN events. Grew reach by 149%, engagement by 556%, and followers by 29.6% in 3 months. Coordinated marketing requests via Monday.com; provided photography and live updates during events; collaborated with department heads to align content with campaign goals and brand guidelines.

Marketing Intern at Cos Bar

August 1, 2023 - December 1, 2023

Created weekly Instagram and TikTok content via Later; managed community engagement; wrote blog and social copy in brand voice; contributed to competitive analysis. Contributed to a hover-feature site update to boost Holiday collection visibility; presented an influencer trend report with strategic recommendations.