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I build brands, products, and conversion systems that turn attention into revenue. Across healthcare, wellness, fashion, and early-stage tech, I lead positioning, UX/UI, paid acquisition, lifecycle marketing, and go-to-market execution to help businesses grow faster and convert better. I combine founder-level thinking, strong creative direction, and hands-on execution across brand, digital experience, funnels, retention, and operational improvement.…I build brands, products, and conversion systems that turn attention into revenue. Across healthcare, wellness, fashion, and early-stage tech, I lead positioning, UX/UI, paid acquisition, lifecycle marketing, and go-to-market execution to help businesses grow faster and convert better. I combine founder-level thinking, strong creative direction, and hands-on execution across brand, digital experience, funnels, retention, and operational improvement.

Jorge Calderon

PRO

UX Designer, Product Designer, Brand Designer, +3

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I build brands, products, and conversion systems that turn attention into revenue. Across healthcare, wellness, fashion, and early-stage tech, I lead positioning, UX/UI, paid acquisition, lifecycle marketing, and go-to-market execution to help businesses grow faster and convert better. I combine founder-level thinking, strong creative direction, and hands-on execution across brand, digital experience, funnels, retention, and operational improvement.…I build brands, products, and conversion systems that turn attention into revenue. Across healthcare, wellness, fashion, and early-stage tech, I lead positioning, UX/UI, paid acquisition, lifecycle marketing, and go-to-market execution to help businesses grow faster and convert better. I combine founder-level thinking, strong creative direction, and hands-on execution across brand, digital experience, funnels, retention, and operational improvement.

Available to hire

Toronto, Canada

I build brands, products, and conversion systems that turn attention into revenue. Across healthcare, wellness, fashion, and early-stage tech, I lead positioning, UX/UI, paid acquisition, lifecycle marketing, and go-to-market execution to help businesses grow faster and convert better.

I combine founder-level thinking, strong creative direction, and hands-on execution across brand, digital experience, funnels, retention, and operational improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Founder at MSHRM

December 1, 2018 - Present

Built a growth-focused consulting business serving select medical aesthetics and wellness brands, spanning positioning, UX/UI, conversion, paid media, SEO, lifecycle marketing, and operational enablement.

Marketing Partner at The Lip Doctor / Thread Lift Doctor (via MSHRM)

January 1, 2020 - January 1, 2025

Drove 480% growth in monthly revenue; designed and developed LipDoctor.ca and ThreadLiftDoctor.ca; managed paid acquisition, SEO, and email marketing; created high-converting landing pages and retention programs.

Marketing Partner / Growth Consultant at WeightDoctor.ca

January 1, 2022 - January 1, 2024

Provided strategic growth consulting for a medical weight loss clinic, leading brand positioning, website UX, conversion optimization, and scalable patient journey improvements.

Marketing Director at The Smile Stylist

January 1, 2017 - January 1, 2020

Rebranded the practice and launched the brand identity across digital and in-clinic touchpoints; built a high-traffic website; managed digital advertising and partnerships; growth to $200K+ monthly revenue.

Co-Founder at Fyrefly Dating Inc.

January 1, 2025 - Present

Led product, UX/UI, and brand direction for a behavior-informed dating platform; built a 20+ feature, fully clickable Figma prototype for demos; shaped brand positioning and fundraising materials.

Founder at Multiverse VitaminTea

January 1, 2017 - January 1, 2020

Built a wellness brand from the ground up, overseeing product development, sourcing, branding, packaging, and initial distribution; established premium brand assets and market entry.

UX Designer / Graphic Designer at iQuest Media

January 1, 2015 - January 1, 2017

Designed marketing materials and high-converting websites; expanded into business development, supporting sales and client growth.

President & Co-Founder at FERKNOT

October 1, 2009 - January 1, 2016

Built a premium made-to-measure fashion brand with a focus on fit and tailoring; developed logo and creative direction; partnered with NHLPA; showcased at NYFW and TIFF.

Marketing Partner at The Lip Doctor / Thread Lift Doctor (via MSHRM, formerly RainBowTree)

January 1, 2020 - January 1, 2025

Drove 480% growth in monthly revenue by leading acquisition, conversion, and retention strategy. Designed LipDoctor.ca and ThreadLiftDoctor.ca to support positioning as Canada’s leading PLLA thread lift provider. Managed paid acquisition, SEO, and email marketing to scale booked consultations. Created high-converting landing pages and content; implemented retargeting and loyalty programs to grow retention.

Marketing Partner at WeightDoctor.ca (via MSHRM, formerly RainBowTree)

January 1, 2022 - January 1, 2024

Provided strategic growth consulting for a medical weight loss clinic, driving performance across digital acquisition and the full patient experience from first touch to follow up. Led brand positioning, website strategy, UX, and conversion-focused patient journey designs; guided growth planning across marketing, sales, and operations; enabled scalable delivery and improved service quality.

UX Designer, Graphic Designer & Business Development at iQuest Media

January 1, 2015 - January 1, 2017

Designed marketing materials and high-converting websites for clients. Expanded from design into business development, supporting sales, lead generation, and client growth. Led strategic marketing initiatives to enhance lead generation and client engagement.

President, Co-Founder at FERKNOT

October 1, 2009 - January 1, 2016

Built a premium made-to-measure fashion brand from the ground up, focusing on impeccable fit and tailoring. Developed the logo and paisley identity, and led creative direction across campaigns and fashion shoots. Designed luxury dress shirts and jackets aligned with customer fit requirements; secured momentum with NHLPA partnership, NY Fashion Week invitation, and TIFF feature.