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Hi, I’m İpek Binnaz Ünsal, a Creative and versatile Content Marketing Specialist with 4 years of experience spanning education, wellness, tech, and lifestyle industries. I specialize in content strategy, SEO-driven writing, and cross-channel storytelling to boost brand voice and engagement. I’ve worked both independently and with creative teams to craft content strategies and write across formats—blog posts, newsletters, landing pages, and social media—while helping startups and agencies manage multiple brands across campaigns, launches, and evergreen initiatives.…Hi, I’m İpek Binnaz Ünsal, a Creative and versatile Content Marketing Specialist with 4 years of experience spanning education, wellness, tech, and lifestyle industries. I specialize in content strategy, SEO-driven writing, and cross-channel storytelling to boost brand voice and engagement. I’ve worked both independently and with creative teams to craft content strategies and write across formats—blog posts, newsletters, landing pages, and social media—while helping startups and agencies manage multiple brands across campaigns, launches, and evergreen initiatives.

İpek Binnaz Ünsal

Copywriter, Content Creator, Content Strategist, +4

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Hi, I’m İpek Binnaz Ünsal, a Creative and versatile Content Marketing Specialist with 4 years of experience spanning education, wellness, tech, and lifestyle industries. I specialize in content strategy, SEO-driven writing, and cross-channel storytelling to boost brand voice and engagement. I’ve worked both independently and with creative teams to craft content strategies and write across formats—blog posts, newsletters, landing pages, and social media—while helping startups and agencies manage multiple brands across campaigns, launches, and evergreen initiatives.…Hi, I’m İpek Binnaz Ünsal, a Creative and versatile Content Marketing Specialist with 4 years of experience spanning education, wellness, tech, and lifestyle industries. I specialize in content strategy, SEO-driven writing, and cross-channel storytelling to boost brand voice and engagement. I’ve worked both independently and with creative teams to craft content strategies and write across formats—blog posts, newsletters, landing pages, and social media—while helping startups and agencies manage multiple brands across campaigns, launches, and evergreen initiatives.

Available to hire

Hi, I’m İpek Binnaz Ünsal, a Creative and versatile Content Marketing Specialist with 4 years of experience spanning education, wellness, tech, and lifestyle industries. I specialize in content strategy, SEO-driven writing, and cross-channel storytelling to boost brand voice and engagement.

I’ve worked both independently and with creative teams to craft content strategies and write across formats—blog posts, newsletters, landing pages, and social media—while helping startups and agencies manage multiple brands across campaigns, launches, and evergreen initiatives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Advanced

Latin

Intermediate

Turkish

Fluent

Work Experience

Content Marketer at Elevai Skin Care

October 2, 2025 - Present

Solely managed all marketing initiatives, including strategy, content creation, email campaigns, social media, SEO, and Shopify, positioning the brand in skincare and longevity spaces. Developed and delivered content across blog, email, and social channels to support campaign goals, seasonal launches, and platform-specific engagement strategies. Maintained and optimized content calendars for timely delivery.

Content Marketer at Elevai Skincare

October 1, 2025 - Present

Solely managed all marketing initiatives including strategy, content creation, email campaigns, social media, SEO, and Shopify, positioning the brand in the skincare and longevity space.

Community & Content Marketing Specialist at Walrus Creative Works

December 1, 2023 - June 30, 2025

Executed multi-channel content strategy for 6+ clients across wellness, skincare, education, and DEI sectors, supporting brand awareness and engagement. Developed and delivered content across blog, email, and social channels to support campaign goals, seasonal launches, and platform-specific engagement strategies. Maintained and optimized content calendars to ensure timely delivery.

Social Media Manager at Coyotiv GmbH

May 2, 2021 - September 2, 2023

Developed and executed a comprehensive content marketing strategy. Increased Coyotiv's Instagram followers by 56.6%. Wrote compelling copy and designed new newsletters for email marketing campaigns. Skills highlighted include email marketing, SEO, content marketing, copywriting, and content strategy.

Social Media Marketing Manager at Coyotiv GmbH

May 1, 2021 - September 1, 2023

Developed and executed a comprehensive multi-channel content marketing strategy across Instagram, LinkedIn, Facebook, and Twitter, boosting organic growth. Created original marketing materials, including brochures, newsletters, blog posts, and website copy, while curating user-generated content for organic and paid campaigns.