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I’m a Senior Digital Experience Designer with 9+ years of experience shaping digital products, design systems, and e-commerce experiences with a strong brand and user-centered mindset. I love partnering with product teams, marketers, and stakeholders to solve business problems through clear UX strategy, scalable UI frameworks, and conversion-focused journeys—especially for Shopify, Amazon marketplaces, and landing pages.…I’m a Senior Digital Experience Designer with 9+ years of experience shaping digital products, design systems, and e-commerce experiences with a strong brand and user-centered mindset. I love partnering with product teams, marketers, and stakeholders to solve business problems through clear UX strategy, scalable UI frameworks, and conversion-focused journeys—especially for Shopify, Amazon marketplaces, and landing pages.

Pratik Barot

UI Designer, UX Designer, Web Designer, +2

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I’m a Senior Digital Experience Designer with 9+ years of experience shaping digital products, design systems, and e-commerce experiences with a strong brand and user-centered mindset. I love partnering with product teams, marketers, and stakeholders to solve business problems through clear UX strategy, scalable UI frameworks, and conversion-focused journeys—especially for Shopify, Amazon marketplaces, and landing pages.…I’m a Senior Digital Experience Designer with 9+ years of experience shaping digital products, design systems, and e-commerce experiences with a strong brand and user-centered mindset. I love partnering with product teams, marketers, and stakeholders to solve business problems through clear UX strategy, scalable UI frameworks, and conversion-focused journeys—especially for Shopify, Amazon marketplaces, and landing pages.

Available to hire

I’m a Senior Digital Experience Designer with 9+ years of experience shaping digital products, design systems, and e-commerce experiences with a strong brand and user-centered mindset. I love partnering with product teams, marketers, and stakeholders to solve business problems through clear UX strategy, scalable UI frameworks, and conversion-focused journeys—especially for Shopify, Amazon marketplaces, and landing pages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Hindi

Fluent

Gujarati

Fluent

English

Advanced

Work Experience

Sr. Digital Experience Designer at ThinkWhy

February 1, 2026 - Present

Work with Indian and international e-commerce brands to design conversion-focused Shopify websites, create Meta and Google ad creatives, develop Amazon marketplace assets, and produce video ad campaigns. Improve customer journeys and landing pages, and build growth-focused creative strategies using UX research and iterative optimization across the funnel.

Digital Designer at ThinkWhy

August 1, 2024 - January 31, 2026

Researched competitors to support effective brand positioning strategies. Designed UI/UX for digital platforms to improve user experience. Developed Amazon A+ content and high-converting creatives for Amazon storefronts, and created social media ads to boost brand visibility and engagement.

Ui-Ux Designer at Zuse Digital

February 1, 2019 - June 30, 2024

Designed responsive UI/UX for digital products across devices. Developed creative UI concepts for mobile apps and websites, incorporating motion and animation. Collaborated with cross-functional teams to share insights and support innovative product strategies for better user interaction and product outcomes.

User Interface Designer at Red Turtle India

September 1, 2016 - December 31, 2018

Created impactful UI/UX designs that elevate end-to-end user experiences across digital platforms. Built information architecture and navigation maps to streamline user journeys and make experiences easier to understand and use. Shared knowledge with the team and supported a collaborative design process.

Graphic Web Designer at Red Turtle India

September 1, 2013 - September 30, 2016

Crafted visually compelling designs to strengthen brand identity. Developed branding elements and marketing collateral for target audiences, created social media graphics to improve online engagement, and designed user-friendly websites focused on driving interaction and improving UX.

Junior Graphic Designer at OCTOPUS DESIGNS PRIVATE LIMITED

July 1, 2010 - August 31, 2013

Contributed to the creative team by producing visual assets with consistent production quality. Curated logos, brochures, and Flash animations to elevate brand presence. Collaborated with the printing press team to optimize production and maintain high standards for deliverables.