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Content & Communications Lead specialising in public-facing digital storytelling across video and audio. I develop audience-centric campaigns and produce social-first explainers, recaps, interviews, and profile stories optimised for clarity, speed, and retention. I enjoy translating complex news and policy topics into accessible formats while partnering closely with editorial and social teams to iterate based on performance data. I lead end-to-end content production with strong editorial integrity, brand voice consistency, and tight-turnaround execution. With experience across social growth, podcast production, and event/programme design, I’m focused on mission impact through strategic content planning, cross-functional collaboration, and data-informed optimisation.…Content & Communications Lead specialising in public-facing digital storytelling across video and audio. I develop audience-centric campaigns and produce social-first explainers, recaps, interviews, and profile stories optimised for clarity, speed, and retention. I enjoy translating complex news and policy topics into accessible formats while partnering closely with editorial and social teams to iterate based on performance data. I lead end-to-end content production with strong editorial integrity, brand voice consistency, and tight-turnaround execution. With experience across social growth, podcast production, and event/programme design, I’m focused on mission impact through strategic content planning, cross-functional collaboration, and data-informed optimisation.

Iqmall Hayat

Video Editor, Podcast Producer, Content Producer, +3

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Content & Communications Lead specialising in public-facing digital storytelling across video and audio. I develop audience-centric campaigns and produce social-first explainers, recaps, interviews, and profile stories optimised for clarity, speed, and retention. I enjoy translating complex news and policy topics into accessible formats while partnering closely with editorial and social teams to iterate based on performance data. I lead end-to-end content production with strong editorial integrity, brand voice consistency, and tight-turnaround execution. With experience across social growth, podcast production, and event/programme design, I’m focused on mission impact through strategic content planning, cross-functional collaboration, and data-informed optimisation.…Content & Communications Lead specialising in public-facing digital storytelling across video and audio. I develop audience-centric campaigns and produce social-first explainers, recaps, interviews, and profile stories optimised for clarity, speed, and retention. I enjoy translating complex news and policy topics into accessible formats while partnering closely with editorial and social teams to iterate based on performance data. I lead end-to-end content production with strong editorial integrity, brand voice consistency, and tight-turnaround execution. With experience across social growth, podcast production, and event/programme design, I’m focused on mission impact through strategic content planning, cross-functional collaboration, and data-informed optimisation.

Available to hire

Content & Communications Lead specialising in public-facing digital storytelling across video and audio. I develop audience-centric campaigns and produce social-first explainers, recaps, interviews, and profile stories optimised for clarity, speed, and retention. I enjoy translating complex news and policy topics into accessible formats while partnering closely with editorial and social teams to iterate based on performance data.

I lead end-to-end content production with strong editorial integrity, brand voice consistency, and tight-turnaround execution. With experience across social growth, podcast production, and event/programme design, I’m focused on mission impact through strategic content planning, cross-functional collaboration, and data-informed optimisation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Help Desk (Podcast Co-producer/Editor) at Mothership.sg

April 1, 2024 - Present

Co-produced and edited Help Desk podcast, contributing across roughly 40 episodes over close to a year. Managed multi-cam sync, audio editing, and final cut in a small production team, ensuring production quality and timely delivery.

Senior Video Producer at Mothership.sg

April 1, 2024 - Present

Develop and produce social-first video formats (explainers, news recaps, timelines, interviews, profile pieces) optimised for clarity, speed, and retention. Own projects end-to-end from concept and scripting through shoot and edit direction to final publish. Co-produced and edited Help Desk, Mothership’s flagship podcast, across roughly 40 episodes, managing multi-cam sync, audio editing, and final cut within a small team. Translate complex news, policy, and cultural topics into short- and mid-form video for TikTok, Instagram, and YouTube. Partner with editorial and social teams to identify timely angles and shape stories for platform-native consumption; iterate formats based on performance data and audience behaviour while balancing editorial integrity with growth goals. Produce branded and editorial content with tight turnarounds and minimal revisions while maintaining consistent quality and contributing to the evolution of Mothership’s social video strategy.

Social Media Lead at Must Share News

January 1, 2021 - March 31, 2024

Led cross-platform digital content planning and execution, growing audience reach to over 200K followers while maintaining strong engagement. Developed and produced short-form explainer and news content contributing to a 180% follower growth increase within eight months. Ensured consistent brand voice and message alignment across platforms through editorial oversight and content curation. Analysed performance metrics and audience insights using analytics tools to inform content strategy and reporting. Collaborated with internal teams and external partners on content initiatives, brand collaborations, and revenue-aligned campaigns. Produced timely, accurate news reporting under tight deadlines while maintaining editorial standards. Created alternative storytelling formats including visual essays and culturally resonant content to engage younger audiences and worked with editors to optimise stories for digital readership and search visibility.

Editorial Lead & Event Programme Designer at Culture Cartel

January 1, 2019 - December 31, 2020

Provided editorial direction and led content development for a lifestyle and culture publication, shaping voice, coverage priorities, and audience engagement strategy. Collaborated with cross-functional teams to plan and programme Culture Cartel Convention 2019, a three-day public event with 18,000 attendees including panels, performances, and experiential activations. Supported content and promotional strategy for major events by aligning editorial output with marketing and audience growth objectives. Contributed to digital audience growth by increasing the Instagram following by 40% within four months through targeted content planning and execution.