Iqmall Hayat

Co-produced and edited Help Desk podcast, contributing across roughly 40 episodes over close to a year. Managed multi-cam sync, audio editing, and final cut in a small production team, ensuring production quality and timely delivery.

Develop and produce social-first video formats (explainers, news recaps, timelines, interviews, profile pieces) optimised for clarity, speed, and retention. Own projects end-to-end from concept and scripting through shoot and edit direction to final publish. Co-produced and edited Help Desk, Mothership’s flagship podcast, across roughly 40 episodes, managing multi-cam sync, audio editing, and final cut within a small team. Translate complex news, policy, and cultural topics into short- and mid-form video for TikTok, Instagram, and YouTube. Partner with editorial and social teams to identify timely angles and shape stories for platform-native consumption; iterate formats based on performance data and audience behaviour while balancing editorial integrity with growth goals. Produce branded and editorial content with tight turnarounds and minimal revisions while maintaining consistent quality and contributing to the evolution of Mothership’s social video strategy.

Led cross-platform digital content planning and execution, growing audience reach to over 200K followers while maintaining strong engagement. Developed and produced short-form explainer and news content contributing to a 180% follower growth increase within eight months. Ensured consistent brand voice and message alignment across platforms through editorial oversight and content curation. Analysed performance metrics and audience insights using analytics tools to inform content strategy and reporting. Collaborated with internal teams and external partners on content initiatives, brand collaborations, and revenue-aligned campaigns. Produced timely, accurate news reporting under tight deadlines while maintaining editorial standards. Created alternative storytelling formats including visual essays and culturally resonant content to engage younger audiences and worked with editors to optimise stories for digital readership and search visibility.