I’m an experienced eCommerce expert specializing in platforms like eBay, Etsy, Shopify, and Walmart. I have hands-on experience in product sourcing, listing optimization (SEO), PPC campaign management, and store growth strategies. I’ve helped clients increase sales by improving product visibility, optimizing listings, and running high-converting ad campaigns. What makes me stand out is my results-driven approach—I focus on profitable products, smart marketing, and long-term growth. Whether it’s dropshipping or private label, I understand how to scale stores efficiently while maintaining strong performance. I’m reliable, detail-oriented, and always focused on delivering real value to my clients.…

Iqra Fida

I’m an experienced eCommerce expert specializing in platforms like eBay, Etsy, Shopify, and Walmart. I have hands-on experience in product sourcing, listing optimization (SEO), PPC campaign management, and store growth strategies. I’ve helped clients increase sales by improving product visibility, optimizing listings, and running high-converting ad campaigns. What makes me stand out is my results-driven approach—I focus on profitable products, smart marketing, and long-term growth. Whether it’s dropshipping or private label, I understand how to scale stores efficiently while maintaining strong performance. I’m reliable, detail-oriented, and always focused on delivering real value to my clients.…

Available to hire

I’m an experienced eCommerce expert specializing in platforms like eBay, Etsy, Shopify, and Walmart. I have hands-on experience in product sourcing, listing optimization (SEO), PPC campaign management, and store growth strategies. I’ve helped clients increase sales by improving product visibility, optimizing listings, and running high-converting ad campaigns.

What makes me stand out is my results-driven approach—I focus on profitable products, smart marketing, and long-term growth. Whether it’s dropshipping or private label, I understand how to scale stores efficiently while maintaining strong performance. I’m reliable, detail-oriented, and always focused on delivering real value to my clients.

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Language

English
Fluent
French
Fluent
German
Beginner
Spanish; Castilian
Advanced

Work Experience

Social Media Marketing Expert / Affiliate Marketing Specialist at Independent / Freelance
January 1, 2024 - Present
Dynamic Social Media Marketing Expert with experience in managing and optimizing brand presence across platforms like Instagram, Facebook, LinkedIn, and TikTok. Built and maintained a strong network of influencers across multiple niches, executed data-driven influencer campaigns, and increased brand visibility and engagement. Managed multi-channel content creation (email newsletters, blogs, and social media posts) to drive engagement and conversions. Collaborated with marketing teams to develop product-focused campaigns, monitored performance metrics, and optimized campaigns for ROI. Successfully driven significant engagement and e-commerce impact through paid and organic strategies, including influencer partnerships and targeted content.
E-commerce Store Manager
January 1, 2024 - January 1, 2025
Led and optimized e-commerce operations and digital marketing strategies for online stores across Amazon, Shopify, eBay, Etsy, and Walmart; conducted product research, optimized listings, and managed SEO, PPC, and content strategies to boost organic rankings and sales.
Digital Marketing & SEO Consultant at Store Tech / Amazon Private Label (PL) Management
January 1, 2023 - January 1, 2024
Drove SEO audits and content strategies that boosted organic rankings; optimized Amazon and Shopify stores; advised clients on product research, launch strategies, and backend listing optimization.
Influencer & Affiliate Marketing Specialist at Calibre Online International
January 1, 2025 - Present
Led influencer outreach campaigns and built a strong, multi-niche network of influencers across regions. Managed affiliate partner programs, optimized commission models for higher conversions, and executed data-driven influencer campaigns aligned with target audiences and brand identity. Collaborated with design and marketing teams to produce visually appealing, high-converting campaigns, and provided performance reporting to inform strategy.
Influencer and Affiliate Marketing Specialist at Calibre International
January 1, 2025 - Present
Managed influencer outreach campaigns, increasing brand visibility and audience engagement. Built and maintained a strong network of influencers across multiple niches and regions. Executed data-driven influencer campaigns, ensuring alignment with target audiences and brand identity. Monitored affiliate partner performance and optimized commission models for higher conversions. Conducted competitor analysis to identify top-performing influencers and affiliate strategies. Managed multi-channel content creation (emails, blogs, social posts) and planned email campaigns to improve engagement and retention. Collaborated with design and marketing teams to produce visually appealing campaigns and supported product-focused social media efforts. Implemented paid advertising campaigns (Meta Ads) with optimized creatives and targeting to improve conversion rates. Supported campaign performance tracking and launched campaign-based promotions to expand audience reach and engagement.
Social Media Campaign Specialist at Commverse
January 1, 2022 - January 1, 2024
Managed social media campaigns, expanding brand visibility and audience engagement. Built and leveraged a network of influencers across niches and regions. Executed data-driven campaigns to align with target audiences and brand identity. Performed competitor analysis to identify trends and effective strategies. Coordinated cross-channel content creation (emails, blogs, social posts) and supported campaign performance tracking. Planned and executed email campaigns to improve engagement and retention. Collaborated with design and marketing teams to deliver visually compelling campaigns and drove traffic through paid campaigns.
E-commerce Store Manager at Calibreon International
January 1, 2023 - Present
Managed and optimized product listings across Amazon, Shopify, eBay, and Walmart; improved catalog accuracy and discoverability; drove listing visibility through advanced SEO keyword research and optimized content; monitored performance metrics including pricing strategy, inventory management, and conversion rates; oversaw Amazon FBA operations including inventory forecasting, shipment creation, and listing resolutions to maintain 98%+ in-stock rate; launched and scaled TikTok Shop storefronts for two brand clients; built weekly dashboards using Amazon Brand Analytics and Google Data Studio; conducted in-depth product research using Helium 10 and Jungle Scout to identify high-potential private label opportunities; created optimized listings with enhanced content; advised clients on launch strategies and backend optimization; managed Sponsored Products, Sponsored Brands, and Sponsored Display campaigns to keep below target ACOS.

Education

Master of Business Management at Karakoram International University
January 1, 2021 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other, Education
    paper Social Media Marketing Campaign

    This project focused on developing and executing an effective social media marketing strategy to enhance brand visibility and audience engagement.
    I created targeted content, managed social media accounts, and ran advertising campaigns to reach the right audience and increase engagement. The strategy included content planning, post scheduling, and performance tracking to ensure consistent growth.
    Key results included improved audience interaction, increased followers, and stronger brand awareness across platforms. I continuously analyzed insights and optimized campaigns to achieve the best performance.
    This project demonstrates my ability to create impactful social media strategies that drive real engagement and deliver measurable results.

    paper Influencer Marketing Campaign Strategy & Execution

    This project focuses on the planning, execution, and optimization of influencer marketing campaigns aimed at increasing brand awareness, engagement, and conversions. It includes identifying and collaborating with relevant influencers, developing creative campaign strategies, managing partnerships, and analyzing performance metrics to ensure maximum ROI.

    The project also highlights the use of data-driven decision-making, audience targeting, and content alignment to build authentic connections between brands and their target audiences across social media platforms.