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I am a UK-based marketing professional with an MSc in Digital Marketing from the University of Manchester. My focus is on integrating data-driven digital strategy with creative storytelling to drive growth for brands. As Creative Marketing Director at Buzzazi, I led end-to-end campaigns across social media and digital channels, delivering measurable ROAS and audience growth. Previously, I supported brand awareness and paid social campaigns during my internship at Johnny & Jugnu x Wabii, and I contributed to events and community engagement that strengthened brand-customer relationships. I enjoy market research, UX improvements, and cross-functional collaboration to turn insights into action.…I am a UK-based marketing professional with an MSc in Digital Marketing from the University of Manchester. My focus is on integrating data-driven digital strategy with creative storytelling to drive growth for brands. As Creative Marketing Director at Buzzazi, I led end-to-end campaigns across social media and digital channels, delivering measurable ROAS and audience growth. Previously, I supported brand awareness and paid social campaigns during my internship at Johnny & Jugnu x Wabii, and I contributed to events and community engagement that strengthened brand-customer relationships. I enjoy market research, UX improvements, and cross-functional collaboration to turn insights into action.

Iqra Pervez

Digital Marketer, Marketing Strategist, Creative Director, +4

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I am a UK-based marketing professional with an MSc in Digital Marketing from the University of Manchester. My focus is on integrating data-driven digital strategy with creative storytelling to drive growth for brands. As Creative Marketing Director at Buzzazi, I led end-to-end campaigns across social media and digital channels, delivering measurable ROAS and audience growth. Previously, I supported brand awareness and paid social campaigns during my internship at Johnny & Jugnu x Wabii, and I contributed to events and community engagement that strengthened brand-customer relationships. I enjoy market research, UX improvements, and cross-functional collaboration to turn insights into action.…I am a UK-based marketing professional with an MSc in Digital Marketing from the University of Manchester. My focus is on integrating data-driven digital strategy with creative storytelling to drive growth for brands. As Creative Marketing Director at Buzzazi, I led end-to-end campaigns across social media and digital channels, delivering measurable ROAS and audience growth. Previously, I supported brand awareness and paid social campaigns during my internship at Johnny & Jugnu x Wabii, and I contributed to events and community engagement that strengthened brand-customer relationships. I enjoy market research, UX improvements, and cross-functional collaboration to turn insights into action.

Available to hire

I am a UK-based marketing professional with an MSc in Digital Marketing from the University of Manchester. My focus is on integrating data-driven digital strategy with creative storytelling to drive growth for brands. As Creative Marketing Director at Buzzazi, I led end-to-end campaigns across social media and digital channels, delivering measurable ROAS and audience growth.

Previously, I supported brand awareness and paid social campaigns during my internship at Johnny & Jugnu x Wabii, and I contributed to events and community engagement that strengthened brand-customer relationships. I enjoy market research, UX improvements, and cross-functional collaboration to turn insights into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Marketing Director at Buzzazi (Pvt.) Ltd

June 30, 2024 - September 24, 2025

Led end-to-end creative campaigns across social media and digital platforms, achieving a 4.87 ROAS and increasing Instagram followers by 88%. Spearheaded influencer marketing initiatives, negotiating contracts and fostering partnerships with creators to deliver long-term ROI. Oversaw campaign performance tracking with KPI analysis and produced data-driven reports to optimize future initiatives. Conducted market research and competitor analysis to inform strategy and product positioning. Directed website UX redesign to streamline the customer journey and improve conversion rates. Led creative production for photo/video shoots and brand assets, ensuring brand consistency. Managed cross-functional collaboration with design, production, and social teams to improve campaign efficiency and ensure seamless lead flow through digital funnels.

Marketing Intern at Johnny & Jugnu | Wabii

August 31, 2022 - September 24, 2025

Supported brand awareness and paid social campaigns, driving sales growth through community-driven marketing. Assisted with on-ground event operations, coordinating logistics and collecting customer feedback to improve marketing data quality. Acted as marketing lead for a 3-day branding event, delivering progressive sales growth of 8%, 15%, and 30% over consecutive days. Produced social content and managed community engagement, enhancing brand-customer connections.