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I’m Iqra Tahir, a results-driven Principal Product Designer based in Lahore, leading design across complex web and mobile products for teams of 4–5. With 7+ years of experience across the MENA region and Pakistan, I focus on end-to-end product design, mentorship, and building scalable design systems that help teams ship faster and with higher quality. I’ve worked across real estate, proptech, and e-commerce verticals, partnering closely with product and engineering stakeholders up to C-suite level to align on strategy, roadmaps, and user research insights. I’m especially passionate about creating user experiences that work beautifully across languages and cultures, including RTL/LTR UX for Arabic and English markets. From launching investment and entertainment platforms to improving onboarding, engagement, and conversion through research-backed iterations and A/B testing, I aim to turn design decisions into measurable business impact. I thrive in Agile/Scrum and design sprint environments, and I enjoy turning complex workflows into intuitive journeys—whether for investors, buyers and sellers, agents, or content audiences.…I’m Iqra Tahir, a results-driven Principal Product Designer based in Lahore, leading design across complex web and mobile products for teams of 4–5. With 7+ years of experience across the MENA region and Pakistan, I focus on end-to-end product design, mentorship, and building scalable design systems that help teams ship faster and with higher quality. I’ve worked across real estate, proptech, and e-commerce verticals, partnering closely with product and engineering stakeholders up to C-suite level to align on strategy, roadmaps, and user research insights. I’m especially passionate about creating user experiences that work beautifully across languages and cultures, including RTL/LTR UX for Arabic and English markets. From launching investment and entertainment platforms to improving onboarding, engagement, and conversion through research-backed iterations and A/B testing, I aim to turn design decisions into measurable business impact. I thrive in Agile/Scrum and design sprint environments, and I enjoy turning complex workflows into intuitive journeys—whether for investors, buyers and sellers, agents, or content audiences.

Iqra Tahir

Product Designer, Creative Director, UX Designer, +3

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I’m Iqra Tahir, a results-driven Principal Product Designer based in Lahore, leading design across complex web and mobile products for teams of 4–5. With 7+ years of experience across the MENA region and Pakistan, I focus on end-to-end product design, mentorship, and building scalable design systems that help teams ship faster and with higher quality. I’ve worked across real estate, proptech, and e-commerce verticals, partnering closely with product and engineering stakeholders up to C-suite level to align on strategy, roadmaps, and user research insights. I’m especially passionate about creating user experiences that work beautifully across languages and cultures, including RTL/LTR UX for Arabic and English markets. From launching investment and entertainment platforms to improving onboarding, engagement, and conversion through research-backed iterations and A/B testing, I aim to turn design decisions into measurable business impact. I thrive in Agile/Scrum and design sprint environments, and I enjoy turning complex workflows into intuitive journeys—whether for investors, buyers and sellers, agents, or content audiences.…I’m Iqra Tahir, a results-driven Principal Product Designer based in Lahore, leading design across complex web and mobile products for teams of 4–5. With 7+ years of experience across the MENA region and Pakistan, I focus on end-to-end product design, mentorship, and building scalable design systems that help teams ship faster and with higher quality. I’ve worked across real estate, proptech, and e-commerce verticals, partnering closely with product and engineering stakeholders up to C-suite level to align on strategy, roadmaps, and user research insights. I’m especially passionate about creating user experiences that work beautifully across languages and cultures, including RTL/LTR UX for Arabic and English markets. From launching investment and entertainment platforms to improving onboarding, engagement, and conversion through research-backed iterations and A/B testing, I aim to turn design decisions into measurable business impact. I thrive in Agile/Scrum and design sprint environments, and I enjoy turning complex workflows into intuitive journeys—whether for investors, buyers and sellers, agents, or content audiences.

Available to hire

I’m Iqra Tahir, a results-driven Principal Product Designer based in Lahore, leading design across complex web and mobile products for teams of 4–5. With 7+ years of experience across the MENA region and Pakistan, I focus on end-to-end product design, mentorship, and building scalable design systems that help teams ship faster and with higher quality. I’ve worked across real estate, proptech, and e-commerce verticals, partnering closely with product and engineering stakeholders up to C-suite level to align on strategy, roadmaps, and user research insights.

I’m especially passionate about creating user experiences that work beautifully across languages and cultures, including RTL/LTR UX for Arabic and English markets. From launching investment and entertainment platforms to improving onboarding, engagement, and conversion through research-backed iterations and A/B testing, I aim to turn design decisions into measurable business impact. I thrive in Agile/Scrum and design sprint environments, and I enjoy turning complex workflows into intuitive journeys—whether for investors, buyers and sellers, agents, or content audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Principal Product Designer at Dubizzle Group

January 1, 2025 - Present

Spearheaded end-to-end product design across Dubizzle Group’s expanded MENA portfolio (Investors Hub, MyZameen, Hubblee, and additional regional products), following promotion from Dubizzle Labs. Led and mentored a team of 4–5 designers, set design quality standards, conducted design reviews, and promoted user-centered thinking across the group. Managed C-suite and CPO-level stakeholder relationships, presenting design strategy, roadmaps, and research findings to drive cross-functional alignment. Drove cross-cultural collaboration across UAE, KSA, Egypt, and Pakistan with RTL/LTR expertise for Arabic and English markets. Contributed to an estimated ~40% improvement in time-to-market through design system standardization, sprint-based delivery, and streamlined design-to-development handoffs. Designed and launched Investors Hub (proptech/investment platform) by improving investor decision journeys via targeted UX research and rapid iteration. Led UX design for MyZameen and Hubblee, i

Senior Product Designer at Dubizzle Labs

December 1, 2021 - December 31, 2024

Drove end-to-end product design across Dubizzle Labs’ MENA portfolio (Dubizzle Egypt, Bayut KSA, Bayut KSA Pro, OLX full product, Portfolio, Seller Center), ensuring UX consistency and alignment with design system standards across regional platforms. Worked within Agile/Scrum and Design Sprint frameworks, collaborating with product managers and engineers to deliver iterative, research-backed solutions on time. Presented UX strategy and design decisions to senior stakeholders and product leadership to ensure design representation at roadmap and planning levels. Helped reduce design rework costs by an estimated ~40% through early usability testing, systematic design reviews, and robust component-based design systems. Improved app store ratings across Bayut KSA and Dubizzle platforms through iterative UX enhancements, supporting higher user satisfaction and retention. Led rollout of the full OLX product design system across Motors, Property, and other verticals, standardizing design-to-

Senior UX/UI Designer at Programmers Force

June 1, 2019 - November 30, 2021

Led UX/UI teams in defining client vision through user research, translating findings into actionable design strategy. Managed cross-functional teams through iterative design processes, aligning designs to client needs and improving project efficiency by ~20%. Directed creation of wireframes and prototypes to improve stakeholder alignment and reduce project revisions by ~15%. Developed user-centric prototypes for web, mobile, and iOS platforms, optimizing load times and improving responsiveness, leading to user retention of over 80% across devices. Awarded Employee of the Month for exceptional contributions to the product design team.

Graphic Designer (Intern) at Global Innovative

August 1, 2018 - October 31, 2018

Designed print and digital media layouts, increasing brand awareness by ~15%. Assisted with visual advertising and marketing campaigns, contributing to a ~10% increase in social media engagement.