Available to hire
Hello! I’m Ivan Radavic, a strategic Video & Photo Director with over 15 years of experience in high-impact visual storytelling, especially within the cosmetics and beauty industries. I love creating engaging content that not only tells a story but also drives conversions. I’m passionate about blending cinematic excellence with AI-driven innovations to produce top-notch visuals. My journey in this industry has been nothing short of exciting since I launched my own production studio in NYC, where I get to collaborate with amazing brands and creators.
Work Experience
Visual Producer & Director/Editor at Grande Cosmetics
September 1, 2024 - PresentLeading the creative vision and production for high-budget CTV and STV advertisements, managing everything from scriptwriting to final broadcast. Specialized in optimizing ad assets for platforms like Meta, TikTok, and Amazon, and pioneering the use of AI technologies to create digital assets.
Content Creator at Beauty Quest Group
September 1, 2021 - June 30, 2023Directed production for premier hair care brands while acting as a creative advisor to align video strategy with global marketing objectives. Restructured the digital asset library to enhance efficiency in campaign deployments.
Photographer & Videographer at Scene City
June 1, 2019 - PresentFounded a full-scale video and photography production studio, managing all operations including budgeting, client negotiations, and project execution while catering to both corporate and individual clients.
Director of Photography / Editor at Croatian National Television
January 1, 2012 - September 30, 2019Directed photography for national documentaries and commercials, leading a team to ensure high-quality outputs with standardized Adobe workflows.
Education
High School Diploma at 1st Tech School - Nikola Tesla
January 1, 2001 - January 1, 2001Qualifications
Industry Experience
Media & Entertainment, Consumer Goods
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