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Hi, I’m Ira Jacob Del Mar. I’m a digital marketing professional based in Barcelona with 4+ years of experience driving customer acquisition and revenue growth for digital and e-commerce brands across EU and APAC markets. I hold an MBA in Digital Business and a Master’s in International Business, and I love turning data into actionable growth strategies. My background spans marketing agency administration, social media management, performance marketing, and revenue-focused digital and offline strategies. I’m comfortable in scaling environments, optimizing acquisition systems, and building internal processes.…Hi, I’m Ira Jacob Del Mar. I’m a digital marketing professional based in Barcelona with 4+ years of experience driving customer acquisition and revenue growth for digital and e-commerce brands across EU and APAC markets. I hold an MBA in Digital Business and a Master’s in International Business, and I love turning data into actionable growth strategies. My background spans marketing agency administration, social media management, performance marketing, and revenue-focused digital and offline strategies. I’m comfortable in scaling environments, optimizing acquisition systems, and building internal processes.

Ira Jacob Del Mar

Brand Designer, Project Manager, Growth Marketer, +2

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Hi, I’m Ira Jacob Del Mar. I’m a digital marketing professional based in Barcelona with 4+ years of experience driving customer acquisition and revenue growth for digital and e-commerce brands across EU and APAC markets. I hold an MBA in Digital Business and a Master’s in International Business, and I love turning data into actionable growth strategies. My background spans marketing agency administration, social media management, performance marketing, and revenue-focused digital and offline strategies. I’m comfortable in scaling environments, optimizing acquisition systems, and building internal processes.…Hi, I’m Ira Jacob Del Mar. I’m a digital marketing professional based in Barcelona with 4+ years of experience driving customer acquisition and revenue growth for digital and e-commerce brands across EU and APAC markets. I hold an MBA in Digital Business and a Master’s in International Business, and I love turning data into actionable growth strategies. My background spans marketing agency administration, social media management, performance marketing, and revenue-focused digital and offline strategies. I’m comfortable in scaling environments, optimizing acquisition systems, and building internal processes.

Available to hire

Hi, I’m Ira Jacob Del Mar. I’m a digital marketing professional based in Barcelona with 4+ years of experience driving customer acquisition and revenue growth for digital and e-commerce brands across EU and APAC markets.

I hold an MBA in Digital Business and a Master’s in International Business, and I love turning data into actionable growth strategies.

My background spans marketing agency administration, social media management, performance marketing, and revenue-focused digital and offline strategies. I’m comfortable in scaling environments, optimizing acquisition systems, and building internal processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Head of Digital Marketing (Internship) at LIMARA

May 1, 2024 - September 30, 2024

Performed paid ad campaigns for lead generation on Meta and Google ads, increasing website traffic by 8% and expanding paid media budget by 50% in 1 month. Developed and optimized a new company website to generate and qualify leads. Designed and refined paid media creatives after weekly performance analyses. Launched content for Instagram and TikTok to build brand awareness. Developed structured brand and digital communication guidelines to align online and offline marketing assets.

Project Manager and Brand Manager at IMPRES MIS MARKETING

May 1, 2022 - October 31, 2022

Conducted monthly performance audits of paid acquisition campaigns generating $80,000 - $500,000 in monthly B2C revenues across APAC and North America regions. Implemented conversion rate optimization initiatives for Shopify-based e-commerce brands to improve acquisition efficiency. Contributed to product positioning, competitor analyses, and go-to-market strategy for Southeast Asia e-commerce brand launches.

Project Manager and Brand Manager at IMPREMIS MARKETING

May 1, 2022 - October 1, 2022

Conducted monthly performance audits of paid acquisition campaigns generating $80,000-$500,000 in monthly B2C revenues across APAC and North America regions. Implemented conversion rate optimization initiatives for Shopify-based e-commerce brands to improve acquisition efficiency. Contributed to product positioning, competitor analyses, and go-to-market strategy for a Southeast Asia e-commerce brand launch.

Account Executive and Content Manager at SAUCE & SOURCE

August 1, 2018 - September 1, 2021

Standardized service proposal templates that led to closing 3 new clients worth $4,200 in 1 month. Had an average engagement rate of 7.5% on organic content on Facebook over 6 months across 2 accounts of a restaurant chain in New South Wales, Australia. Created monthly organic Facebook and Instagram content for 8 brands in Australia across the restaurant, health, and wellness industries. Conducted social media audits for brands across the hospitality and restaurant industries as part of the marketing agency’s outreach campaigns. Standardized the marketing agency’s brand guidelines template and client onboarding kits. Crafted the verbal branding guidelines for the newly onboarded accounts.